56/100Good
3 varietiesBrand
Hero by Asda
Brand review
Hero by Asda dog food review
Hero by Asda is mostly wet food, 34 pouches, cans and trays against seven dry recipes. Chicken leads on 23 products. The brand average sits in our Average band, with 37 products reading Average, three Good and one Poor. Nutritional balance is the pillar that reads highest, Outstanding on 20 products, while protein and processing reads Poor on 25.
Average score
39
out of 100
Value
—
not yet rated
Ingredient clarity
—
not yet rated
Foods reviewed
18
Dry · Wet
Range at a glance
Broad range- Foods reviewed
- 18
- Food types
- Dry, Wet
- Life stages
- Puppy, Adult, Senior
- Common fit
- Sensitive stomach, Weight management, Joint support, High energy
Currently reviewed Hero by Asda foods
- 156/100
- 246/100
- 345/100
- 444/100
- 543/100
- 642/100
- 742/100
- 839/100
- 939/100
- 1038/100
- 1138/100
- 1236/100
- 1336/100
- 1436/100
- 1535/100
- 1632/100
- 1730/100
- 1830/100
Price & value
- Monthly cost from
- ≈ Under £30 / mo
- Typical monthly cost
- ≈ £50–80 / mo
Estimated monthly bands for a 15 kg adult dog, from each food’s feeding guide.
Best for
Wet food feedersChicken-based recipesPuppies, adults and seniorsWorking dog recipes
Summary figures are derived from this brand’s 18 reviewed foods. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.
In detail
Hero by Asda: the closer look
The range
Forty one products, 34 wet and seven dry. The wet side is pouches, cans and pate trays in gravy or jelly, with adult, puppy, senior, sensitive and working dog lists. The dry side runs to adult, light, small dog, senior, puppy and working dog recipes. Adult labels cover 33 products, with eight puppy and four senior.
Ingredients
Chicken is the lead protein on 23 products and beef on three. Five products are flagged high energy, four weight management and three small dog. Label extras are thin across the catalogue: glucosamine and chondroitin appear on the senior dry food and nowhere else.
Nutrition
The wet food runs 6.0 to 10.5% protein as fed with energy of 71 to 105 kcal per 100g. The dry sits at 20.0 to 28.0% protein and 318 to 363 kcal per 100g. Nutritional balance is the strong read, Outstanding on 20 products, and protein and processing is the weak one.
Strengths
- Nutritional balance Outstanding on 20 products
- A wide wet range of 34 products
- Sensitive cans read Good
Limitations
- Protein and processing reads Poor on 25 products
- Chicken leads most of the catalogue
- Working Dog dry food reads Poor
Where it is less of a fit
- If protein and processing matters most, check that pillar, as it reads Poor on 25 products
- If you want raw or fresh food, check the formats here, since this range is wet and dry
- If you want protein variety, check the labels, as chicken leads on 23 of the 41 products
Score overview
The Average band read comes from value, Average on 36 products, and from protein and processing, Poor on 25. Nutritional balance pulls the other way, Outstanding on 20, and transparency reads Outstanding or Excellent on 21. The Sensitive cans are the best of the catalogue at Good, and the Working Dog dry food is the single Poor read.
The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.
Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 9 September 2026.
All Hero by Asda dog foods
18 foods, ranked by score
46/100Average4 varieties
45/100Average3 varieties
44/100Average
43/100Average
42/100Average4 varieties
42/100Average3 varieties
39/100Average2 varieties
39/100Average2 varieties
38/100Average2 varieties
38/100Average4 varieties
36/100Average3 varieties
36/100Average2 varieties
36/100Average3 varieties
35/100Average
32/100Average
30/100Poor
30/100Poor
Related dog food guides
Ranked shortlists that include Hero by Asda foods.
Hero by Asda — common questions
Is Hero by Asda good dog food?
Across 18 reviewed foods, Hero by Asda averages 39/100, which we rate Average. It suits wet food feeders, chicken-based recipes, puppies, adults and seniors, working dog recipes.
Which Hero by Asda dog food scores highest?
Hero by Asda Sensitive Cans in Jelly leads the range at 56/100. You can read its full review, score breakdown and retailer prices on its product page.
What type of dogs is Hero by Asda best for?
Its reviewed foods are best suited to wet food feeders, chicken-based recipes, puppies, adults and seniors, working dog recipes. Use the Food Finder to match a specific food to your dog's age, size and needs.
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