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Hero by Asda Adult Dog Pouches in Gravy – With Beef & Veg

Hero by Asda

Hero by Asda Adult Dog Pouches in Gravy: With Beef & Veg review

46/100Average
WetAdult

Hero by Asda Adult Dog Pouches in Gravy is the richer half of the brand's everyday wet range, with beef and veg, chicken and veg, lamb and poultry all built into a 100g pouch. The animal block is declared at 41% or 42%, with the headline animal at 4% of the recipe. A trace of chicory and a drop of fish oil round it off, and the two veg pouches add dried carrots and peas. Every pouch belongs to our Average band, yet the analysis behind them is stronger than that placement suggests.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Pouches earn their keep in a small kitchen, and this one gives you a set of flavours to move between.

  • Dogs that prefer a fresh pouch at each meal to a tin that has been standing in the fridge
  • Owners short of storage, since a 100g pouch is used at a sitting and needs no covering
  • Fussy eaters, with poultry, lamb, chicken and beef to rotate through on one underlying recipe
  • The dog who is better off with little starch in the bowl, as carbohydrate converts to an estimated 11.1% of dry matter here, under the 15.8% typical of adult wet food
  • Smaller dogs in particular, since the label's own guide puts a 5kg dog at 400g a day, which is four pouches

Worth watching

Before you commit to a case, here are the label details to have straight.

  • The named animal is 4% of each pouch, with the remainder of the animal content unnamed inside meat and animal derivatives
  • Fish oil at 0.15% sits in every recipe, the red meat ones included, so a household keeping clear of fish should know it is on the list
  • The fourth pouch says poultry, a group of birds and not a species, so it tells you less than the beef, chicken and lamb do
  • The added mineral panel runs to zinc and iodine only, with no iron, copper or manganese printed

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
46/100Average
Protein and processingAverage
Nutritional balanceOutstanding
TransparencyGood
ValueAverage

The Details

Dog fit

Pouches earn their keep in a small kitchen, and this one gives you a set of flavours to move between. Before you commit to a case, here are the label details to have straight.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

The score, in context

Every pouch here belongs to our Average band, and the four read level with one another, since they share an analysis and the same way of naming their animal content. The typical adult wet food is well clear of them in our Excellent band. What is interesting is that nutrition is not the weak point. Protein and fat convert high and the starch converts low, nutritional balance reads Outstanding, and it is the unnamed animal content that holds the placement down. This is a better-built recipe than its own label lets it prove.

What's in it

Ingredients, as declared: Meat and Animal Derivatives (41% including 4% Beef), Derivatives of Vegetable Origin (0.08% Chicory), Vegetables (1.0% Mix of Dried Carrots & Dried Peas, equivalent to 6.4% Mix of Carrots & Peas), Minerals, Oils and Fats (0.15% Fish Oil), Various Sugars

Named ingredients

Meat and Animal Derivatives (41% including 4% Beef), Derivatives of Vegetable Origin (0.08% Chicory), Vegetables (1.0% Mix of Dried Carrots & Dried Peas, equivalent to 6.4% Mix of Carrots & Peas), Minerals, Oils and Fats (0.15% Fish Oil), Various Sugars

Nutritional additives

Vitamin D₃ 140 IU, Vitamin E 12 mg, lodine (Calcium lodate Anhydrous) 0.3 mg, Zinc (Zinc Sulphate Monohydrate) 12 mg

Ingredient notes

Meat and animal derivatives leads every pouch, at 41% in the two veg recipes and 42% in the lamb and the poultry, and within that block the animal on the front is declared at 4%. In law the term covers the fleshy parts and processing products of warm-blooded land animals. That is a wide door: it can hold good meat, it can hold the leftovers, and the label reads the same either way.

Fish oil at 0.15% is the recipe's most useful small entry, bringing the long-chain omega-3s that support skin and coat. It also means that every pouch in the range contains fish. That detail matters not at all until it matters a great deal.

Chicory sits at 0.08% under derivatives of vegetable origin. Inulin comes from chicory root. It is a prebiotic, and the helpful gut bacteria live on it. That inclusion makes it a gesture towards digestive support, not a working dose.

The beef and the chicken pouches add a vegetable entry the other two go without, declared as 1.0% dried carrots and peas, equivalent to 6.4% before drying. Carrots bring carotenoids and soluble fibre, and peas add fibre with a range of vitamins. Both are welcome, though at that level they season the pouch and little more.

The analysis is the best thing about this range. Protein converts to 44.4% of dry matter and fat to 30.6%, both genuinely high for a wet food. Estimated carbohydrate is only 11.1% of dry matter where the typical adult wet food runs at 15.8%. Very little starch is doing the work; the pouch is mostly animal and water.

The added panel is thinner than the brand's tins manage, listing vitamin D₃ at 140 IU, vitamin E at 12 mg, zinc at 12 mg and iodine at 0.3 mg, and nothing further. The label prints no calcium figure. Various sugars closes each list, present to make the gravy more appealing.

How this variety differs

Beef at 4% inside a 41% animal block, with the dried carrot and pea mix that the lamb and poultry pouches go without. Beef is a palatable, digestible red meat, and this pouch reads no differently from the others in the range.

Price and value

£2.39 a kilo, in 100g pouches boxed in 12 and 40.

Take a 15kg adult dog in moderate condition and about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). These pouches meet that at roughly 988 grams, near enough ten of them, and about £2.36. The label's own guide asks less, 700g to 1100g for a dog of 10kg to 20kg.

Nutritional analysis

Declared analysis

Energy
85 kcal/100g
Protein

8%

Fat

5.5%

Fibre

0.5%

Ash

2%

Moisture

82%

Dry weight

Protein

44.4%

Fat

30.6%

Fibre

2.8%

Ash

11.1%

Carbs

11.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

40.2%

Added water

17%

Carbs

27.2%

Veg

8.7%

Oils

2.6%

Other

4.3%

Pricing & size
Pack size
12 x 100g, 40 x 100g
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026