

Hero by Asda
Hero by Asda Working Dog Pate Trays review
The richest food Hero makes and the shortest label it prints. The analysis is meat-led, with protein at 50.0% of dry matter and carbohydrate at 5.3%. It sits in our Average band only because the 60% animal block names just 4% chicken.
Our view
Likely to suit
- Working dogs and other hard-driven adults, at 105 kcal per 100g
- Dogs that need protein behind them
- Grain-free homes, with no cereal on the label
- Dogs that gain weight on starchy wet food
- Owners who dislike added sugar, absent here though it runs through the rest of the brand
Worth watching
- Only 4% of the 60% animal block is named, so the rest could be any warm-blooded species
- Fish oil at 0.2% rules it out of a fish-free trial
- Working-dog portions will put weight on a resting pet
- No calcium and no iron figure in the added panel
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults of every size, with a dog in work in mind. The maker's chart puts a 15kg dog on about four trays a day, so trim that for a dog that mostly rests.
Wet
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Hero by Asda Working Dog Pate Trays 43.1
All one Average. Typical wet food: Excellent.
The strongest analysis in the Hero line, held in a lower band by a meat block that names only a fraction of itself.
What's in it
- Meat and animal derivatives, including chicken60% (4% chicken)The largest animal block in the brand. You are told the quantity, not the species or the cut.
- Minerals
- Oils and fats, including fish oil0.2% fish oilOmega 3 for skin, coat and joints.
- Derivatives of vegetable origin, including chicory0.1% chicoryA little inulin for the gut.
Six entries dosed per kilo: vitamin E at 30 mg, vitamin D3 at 140 IU, zinc at 12 mg, manganese, copper and iodine.
Named ingredients
Against the range
A four-entry pate: meat and animal derivatives at 60% with 4% named as chicken, minerals, fish oil and chicory. No cereal and no sugar appear, both of which run through the rest of the Hero line.
Nutritional analysis
Declared analysis
10.5%
7%
0.4%
2%
79%
Dry weight
50%
33.3%
1.9%
9.5%
5.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
50.7%
14%
11%
9.1%
15.2%
Pricing & size
- Price per kilo
- £2.09 (RRP)
- Pack
- 18 x 300g
- A 15kg dog eats
- 900 to 1500 g a day, 1200 in the middle
- Cost per day, 15kg dog
- £2.51
About four trays a day for a 15kg dog on the maker's chart, which adds up quickly.
Budget end for a wet food, though the price runs a little ahead of what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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