

Hero by Asda
Hero by Asda Working Dog Pate Trays review
Hero by Asda Working Dog Pate Trays is the richest thing the brand makes and the shortest label it prints. Four entries, no cereal and no sugar: meat and animal derivatives at 60% including 4% chicken, minerals, a little fish oil and a trace of chicory. It belongs to our Average band, which sits oddly against an analysis this meat-led, and the explanation lies entirely in what the label declines to name.
Our view
Likely to suit
A pate tray is the sort of food you open when your dog has earned a proper dinner.
- Working dogs and other hard-driven adults, since energy comes to 105 kcal per 100g, above what wet food usually carries
- Dogs that need protein behind them, with the analysis converting to 50.0% of dry matter
- Grain-free households, because there is no cereal entry anywhere on the label
- Dogs that put on weight easily on starchy wet food, as estimated carbohydrate is only 5.3% of dry matter
- Owners who dislike added sugar, since the sugars entry that runs through the rest of the brand is absent here
Worth watching
You will read this label in seconds, which is both its strength and its limit.
- The 60% animal block names only 4% chicken, so the remaining animal content could be any warm-blooded species
- Fish oil at 0.2% puts fish in the tray, which rules it out as a fish-free trial
- Working dog food assumes a dog in work, and a resting pet will gain weight at these portions
- The added panel carries no calcium and no iron figure
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
A pate tray is the sort of food you open when your dog has earned a proper dinner. You will read this label in seconds, which is both its strength and its limit.
Wet
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
This is the strongest analysis in the Hero line by a distance, and it still finishes in our Average band, which tells you how much of our reading depends on naming. Protein and fat convert high, the starch converts very low, and nutritional balance comes out Outstanding as a result, with protein and processing at Average. Transparency reads Excellent, though a 60% animal block that names 4% of itself still leaves most of the tray undescribed. The typical adult wet food sits up in our Excellent band with a great deal more printed on it. For a hard-working dog whose owner is content to take the maker on trust, this tray is doing more than its band suggests.
What's in it
Ingredients, as declared: Meat and Animal Derivatives (60% including 4% Chicken), Minerals, Oils and Fats (0.2% Fish Oil), Derivatives of Vegetable Origin (0.1% Chicory)
Named ingredients
Nutritional additives
Zinc (Zinc Sulphate Monohydrate) 12 mg/kg, Manganese (Manganese (II) Oxide) 1.0 mg/kg, Vitamin E 30 mg/kg, Vitamin D₃ 140 IU/kg, Copper (Copper (II) Sulphate Pentahydrate) 0.5 mg/kg, Iodine (Calcium Iodate Anhydrous) 0.3 mg/kg
Ingredient notes
Sixty per cent of this tray is declared as meat and animal derivatives, the largest animal block anywhere in the brand, and 4% of the recipe is named as chicken. The term is a legal category taking in the fleshy parts and processing products of warm-blooded land animals. You are told the quantity. You are not told the species or the cut.
The analysis follows from that. Protein converts to 50.0% of dry matter and fat to 33.3%, figures more often seen on foods with far longer ingredient lists. Estimated carbohydrate is just 5.3% of dry matter where the typical adult wet food runs at 15.8%. Energy comes to 105 kcal per 100g against a typical 97.
There is no cereal on this label and no sugar either, both of which appear across the rest of the range. That absence is the single biggest reason the tray reads as it does on the analysis, and it makes this the obvious choice within the brand for a dog being kept off grain.
Skin, coat and joints all draw on omega-3 fatty acids, and fish oil at 0.2% is where they come from here. Chicory at 0.1% brings a little inulin to feed the gut's useful bacteria. Both are modest inclusions, and both are the sort of detail a very short list usually leaves out altogether.
The added panel is dosed per kilo and stops at six entries. Vitamin E is at 30 mg and vitamin D₃ at 140 IU, with zinc at 12 mg, manganese at 1.0 mg, copper at 0.5 mg and iodine at 0.3 mg. There is no iron figure and no calcium figure, which is thin for a food this meat-heavy and is part of why the transparency reading sits where it does.
Price and value
£2.09 a kilo, in 300g trays sold in boxes of 18.
The standard maintenance estimate is about 840 kcal a day (110 × bodyweight^0.75). A 15kg adult dog in moderate condition would eat roughly 800 grams a day, a little under three trays, at about £1.67. Because the trays are denser than most wet food, the portion is smaller than the brand's tins ask for at the same bodyweight.
Nutritional analysis
Declared analysis
10.5%
7%
0.4%
2%
79%
Dry weight
50%
33.3%
1.9%
9.5%
5.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
50.7%
14%
11%
9.1%
15.2%
Pricing & size
- Pack size
- 18 x 300g
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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