Hero by Asda

Hero by Asda Senior Dry review

Name: Hero by Asda Senior Dry
Brand: Hero by Asda

43.6/100Average

DryAdultSenior

An everyday kibble for older dogs, built as a mix of components, with a little joint support in print. Energy at 318 kcal per 100g sits under the typical adult dry food, which suits a dog whose daily mileage has dropped. It lands in our Average band because the meat and plants are named by category.

Where to buy: coming soon

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Our view

Likely to suit

Older dogs whose routine has quietened
Joint ingredients spelled out: glucosamine at 0.03%, chondroitin sulphate at 0.01%
One bag for a mature adult and a genuine senior
An older dog that eats poultry happily and has no grain trouble

Worth watching

Meat named by category, so no use for tracking a protein trigger
Chicken at 4%, the one named animal
Estimated carbohydrate at 55.0% of dry matter against 46.2% typical

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

43.6/100Average

Protein and processingPoor

Nutritional balancePoor

TransparencyExcellent

ValueAverage

The details

Dog fit

Listed for adults and seniors of every size. The joint doses are gentle, so keep any supplement your vet has recommended, and trust the ribs over the feeding table.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Hero by Asda Senior Dry 43.6

All one Average. Typical dry food: Good.

The category wording leaves little to verify, though the senior additions are printed, not implied.

What's in it

Cereals4% rice in rice componentNo grain named beyond the rice.
Meat and animal derivatives24%Any land animal, any cut. Chicken is 4% of the chicken component.
Vegetables4% peas in pea component
Oils and fatsSource not named.
Derivatives of vegetable origin, minerals
Chicory root0.1%Inulin, a prebiotic fibre for an ageing gut.
Glucosamine, chondroitin sulphate0.03%, 0.01%Printed doses, both gentle.

L-carnitine at 30 mg/kg to help burn fat for energy, vitamin E lifted to 140 mg/kg, vitamins A and D3, and zinc, iron, manganese, copper, iodine and selenium as oxides and sulphates.

Named ingredients

Cereals (4% Rice in Rice Component), Meat and Animal Derivatives (4% Chicken in Chicken component), Vegetables (4% Peas in Pea component), Oils and Fats, Derivatives of Vegetable Origin, Minerals, Chicory Root (0.1%), Glucosamine (0.03%), Chondroitin Sulphate (0.01%), Total Meat and Animal derivatives 24%, Chicken component typically 30% (of which 4% Chicken), Rice component typically 30%, Pea component typically 70% of product

Against the range

A mixer-style kibble built from rice, chicken and pea components. Cereals, meat and animal derivatives, vegetables, oils and fats and derivatives of vegetable origin appear without a named source; chicken at 4% is the one species the label commits to. Chicory, glucosamine and chondroitin sulphate are dosed in print.

Nutritional analysis

Declared analysis

Energy

318 kcal/100g

Protein

21%

Fat

8.5%

Fibre

3.5%

Ash

8.5%

Dry weight

Protein

22.8%

Fat

9.2%

Fibre

3.8%

Ash

9.2%

Carbs

55%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

23.1%

Carbs

76.8%

Veg

0.1%

Pricing & size