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Hero by Asda Senior Dry – —

Hero by Asda

Hero by Asda Senior Dry review

43.6/100Average
DryAdultSenior

Hero by Asda Senior is an everyday kibble for older dogs, built as a mix of components and carrying a little joint support in print. Meat and animal derivatives come to 24% of the recipe with chicken named at 4%, glucosamine is declared at 0.03% and chondroitin sulphate at 0.01%, and L-carnitine appears at 30 mg/kg. Energy is 318 kcal per 100g, under the 357 a typical adult dry food carries. That suits a dog whose daily mileage has dropped. It sits in our Average band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Age slows your dog down long before it dents their interest in dinner, and this bowl is pitched at exactly that stage.

  • Older dogs whose routine has quietened, with energy at 318 kcal per 100g against 357 for the typical adult dry food
  • Owners who want joint ingredients spelled out on the label, with glucosamine at 0.03% and chondroitin sulphate at 0.01% printed in full
  • Households feeding one bag to a mature adult and a genuine senior, since the label covers both
  • Older dogs that eat poultry happily and have no history of grain trouble

Worth watching

These are the points to have in hand when you read the label.

  • Meat and animal derivatives names a category, not a species, so a dog being tested for a protein trigger needs something more specific
  • Chicken is the one animal the list commits to, at 4%, which matters if chicken has caused your dog trouble
  • The plant side takes a fair load, with carbohydrate estimated at 55.0% of dry matter against the 46.2% typical for adult dry food
  • If your vet has already put your dog on a joint supplement, keep it going, because the doses here are small at 0.03% glucosamine and 0.01% chondroitin sulphate

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
43.6/100Average
Protein and processingPoor
Nutritional balancePoor
TransparencyExcellent
ValueAverage

The Details

Dog fit

Age slows your dog down long before it dents their interest in dinner, and this bowl is pitched at exactly that stage. These are the points to have in hand when you read the label.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

This one settles in our Average band, and a label that keeps its cards close is the reason. Cereals, vegetables, oils and fats and derivatives of vegetable origin all appear without a named source, and the meat is a category rather than an animal, so a reader has very little to verify. Naming more is most of what lifts a typical adult dry food into our Good band.

None of that means an older dog will do badly out of this bowl. The analysis is steady, the joint pair and the L-carnitine are printed rather than implied, and the energy density is pitched sensibly for a dog who has started taking the shorter route home.

What's in it

Ingredients, as declared: Cereals (4% Rice in Rice Component), Meat and Animal Derivatives (4% Chicken in Chicken component), Vegetables (4% Peas in Pea component), Oils and Fats, Derivatives of Vegetable Origin, Minerals, Chicory Root (0.1%), Glucosamine (0.03%), Chondroitin Sulphate (0.01%), Total Meat and Animal derivatives 24%, Chicken component typically 30% (of which 4% Chicken), Rice component typically 30%, Pea component typically 70% of product

Named ingredients

Cereals (4% Rice in Rice Component), Meat and Animal Derivatives (4% Chicken in Chicken component), Vegetables (4% Peas in Pea component), Oils and Fats, Derivatives of Vegetable Origin, Minerals, Chicory Root (0.1%), Glucosamine (0.03%), Chondroitin Sulphate (0.01%), Total Meat and Animal derivatives 24%, Chicken component typically 30% (of which 4% Chicken), Rice component typically 30%, Pea component typically 70% of product

Nutritional additives

Iron (as Iron (II) Sulphate Monohydrate) 40 mg/kg, Zinc (as Zinc Oxide) 40 mg/kg, L Carnitine 30 mg/kg, Manganese (as Manganous Oxide) 30 mg/kg, Copper (as Copper (II) Sulphate Pentahydrate) 8 mg/kg, Iodine (as Calcium Iodate Anhydrous) 2 mg/kg, Vitamin D₃ 1200 IU/kg, Selenium (as Sodium Selenite) 0.1 mg/kg, Vitamin A 12000 IU/kg, Vitamin E 140 mg/kg, Antioxidants

Ingredient notes

Meat and animal derivatives at 24% is the meat entry, and the term covers the fleshy parts and by-products of slaughtered land animals without saying which animal or which cut. Chicken is the only species the label commits to. Cereals, vegetables and derivatives of vegetable origin work the same way, which lets a recipe follow whatever the market offers from batch to batch.

The senior thinking is in the small print. Joints that start to complain are the reason owners reach for glucosamine and chondroitin sulphate. Here they are declared as percentages, 0.03% and 0.01%, and that beats a vague mention on the front. Both are gentle doses. If your vet has recommended a dedicated joint supplement, these are helpful background and no substitute for it.

L-carnitine at 30 mg/kg is the other addition worth naming. The body uses it to move fatty acids into cells to be burned for energy. That is its usual job in senior and lighter recipes. Vitamin E is lifted to 140 mg/kg here and does the antioxidant work.

Protein converts to 22.8% of dry matter and fat to 9.2%, both gentle. Carbohydrate is estimated at 55.0% of dry matter against 46.2% for the typical adult dry food. Energy comes in at 318 kcal per 100g. An older dog carrying a bit too much will do well on figures like these, provided the portion is measured out.

Chicory root at 0.1% brings inulin, a prebiotic fibre that suits an ageing gut. A printed dose per kilo sits beside each trace mineral: zinc 40 mg, iron 40 mg, manganese 30 mg, copper 8 mg, iodine 2 mg and selenium 0.1 mg. Vitamin A is at 12000 IU and vitamin D3 at 1200 IU. They come as oxides and sulphates, the standard inorganic forms, not the chelates some recipes choose for absorption.

Price and value

£1.19 a kilo, sold in a 2.5kg bag.

Working from around 840 kcal a day for a 15kg adult in steady condition (110 × bodyweight^0.75, the standard maintenance estimate), that is roughly 264 grams and £0.31 of food a day. The bag's own chart puts a dog between 10kg and 20kg on 200 to 360 grams, so trust the ribs ahead of the table.

Nutritional analysis

Declared analysis

Energy
318 kcal/100g
Protein

21%

Fat

8.5%

Fibre

3.5%

Ash

8.5%

Dry weight

Protein

22.8%

Fat

9.2%

Fibre

3.8%

Ash

9.2%

Carbs

55%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

23.1%

Carbs

76.8%

Veg

0.1%

Pricing & size
Pack size
2.5kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026