Compare UK dog food by score, price and fit

You tell us your dog's breed, age and other key details
We search brands and retailers to find products that fit your dog's profile
We compare retailers to show the best prices for your matches
You choose the right food for your dog at the right price for you
We do the same for beds, toys and gear: matched to your dog, priced across retailers

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UK products only

An illustrated dachshund inspecting a bowl of kibble with a magnifying glass in a warm kitchen

Thousands of products reviewedScored the same way, whoever makes them

You're choosing blind.

The UK is full of dog food and accessory brands, each one claiming to be the best. We help you cut through the noise with clearer scores, matched results and retailer prices.

Browse food reviews →

Search results
Ads and SEO pages often outrank useful guidance
Pet shop shelves
So many options, such little clarity
Facebook groups
Helpful owners but often anecdotal advice
Vet advice
Trusted for health but rarely covers every product option
Retailer prices
Same food, different total at checkout

How do we compare dog food?

We score every dog food on protein and processing, nutritional balance, transparency and value, giving UK owners a clearer way to compare what is actually in the bowl.

Protein and processing

We measure how much of the recipe is meat or fish once the water is taken out, credit it by how honestly it is named, and weigh how gently it was made. Raw and fresh keep more than a high-heat kibble.

Nutritional balance

We read protein, carbohydrate and ash from the declared analysis on a dry-matter basis, so a tin and a kibble are judged fairly. Good nutrition is about the overall balance, not one number.

Transparency

Ten yes or no checks on the label: named species, printed percentages, named fats and preservatives, no unnamed flavours or colours, and dosages, moisture and energy declared. Vague labels lose marks.

Value

Value follows the score, so a food that feeds well reads as good value. Cost is compared per day of feeding rather than by the bag, so a dense food and a watery one are judged fairly.

See how we score →