87/100Outstanding
6 varietiesBrand
Natural Instinct
Brand review
Natural Instinct dog food review
Natural Instinct is complete raw food built around fruit and vegetables as much as meat, with butternut squash, apple, carrot and spinach running through the recipes. It sits in our Outstanding band, with protein and processing and nutritional balance Outstanding on every recipe, and there is a working-dog range. The constraints are raw-only feeding and five products.
Average score
86
out of 100
Value
—
not yet rated
Ingredient clarity
—
not yet rated
Foods reviewed
5
Raw
Range at a glance
Broad range- Foods reviewed
- 5
- Food types
- Raw
- Life stages
- Puppy, Adult, Senior
- Common fit
- Grain-free, Single protein, Joint support, High energy
Currently reviewed Natural Instinct foods
- 187/100
- 286/100
- 386/100
- 485/100
- 585/100
Price & value
- Monthly cost from
- ≈ Under £30 / mo
- Typical monthly cost
- ≈ Under £30 / mo
Estimated monthly bands for a 15 kg adult dog, from each food’s feeding guide.
Best for
Feeding complete rawFruit- and veg-forward recipesA specialist in rawEvery life stage
Summary figures are derived from this brand’s 5 reviewed foods. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.
In detail
Natural Instinct: the closer look
The range
Five products cover 20 recipes, all of them raw: the Natural and Working Dog ranges, a special-diet line, and puppy, senior and weaning options. Every breed size is covered.
Ingredients
Chicken leads the meats, with beef, turkey and tripe behind it. The fruit and veg is what marks the recipes out: butternut squash, apple, carrot and spinach, with sea kelp, salmon oil and wheatgrass.
Nutrition
Complete raw food is high in moisture, so as-fed protein sits around 13 to 18% and energy is modest, roughly 107 to 190 kcal per 100g.
Strengths
- Fruit- and veg-forward complete raw recipes
- Outstanding protein and processing and nutritional balance throughout
- A working-dog range of its own
Limitations
- Raw only, with no other format
- Transparency reads Good on every recipe
- Raw feeding needs cold storage and handling
Where it is less of a fit
- If you want dry, wet or cold-pressed, note that this range is raw throughout
- If cold storage is hard to manage, raw asks for freezer space and handling
- If you want a broad choice of recipes, check the line-up, because it is short
Score overview
The brand reads the same way across the range. All 20 recipes make our Outstanding band, and both protein and processing and nutritional balance read Outstanding. Transparency is the one pillar that reads Good, on every recipe.
The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.
Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 28 August 2026.
All Natural Instinct dog foods
5 foods, ranked by score
86/100Outstanding6 varieties
86/100Outstanding
85/100Outstanding6 varieties
85/100Outstanding
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Compare Natural Instinct
Weighed head-to-head against similar brands we've reviewed.
Natural Instinct — common questions
Is Natural Instinct good dog food?
Across 5 reviewed foods, Natural Instinct averages 86/100, which we rate Outstanding. It suits feeding complete raw, fruit- and veg-forward recipes, a specialist in raw, every life stage.
Which Natural Instinct dog food scores highest?
Natural Instinct Natural Range leads the range at 87/100. You can read its full review, score breakdown and retailer prices on its product page.
What type of dogs is Natural Instinct best for?
Its reviewed foods are best suited to feeding complete raw, fruit- and veg-forward recipes, a specialist in raw, every life stage. Use the Food Finder to match a specific food to your dog's age, size and needs.
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