Skip to content
Off the Leash
Natural Instinct Senior – —

Natural Instinct

Natural Instinct Senior review

85.7/100Outstanding
RawAdultSenior

A frozen raw recipe for older dogs that keeps the full strength of a raw bowl, and it holds our Outstanding band. Protein converts to 45.7% of dry matter with fat at 37.9%. Glucosamine and chondroitin are in the recipe itself, so there is no jar to measure on the side.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Owners who were already adding joint support
  • A senior settled on chicken, the only land animal on the list
  • A quiet appetite. Raw chicken finished with salmon oil is about as tempting as a bowl gets
  • Cereal-free feeding: nothing on the label is a grain
  • Older dogs of any size, toy to giant

Worth watching

  • No inclusion figure for the glucosamine or chondroitin
  • Commercial glucosamine is normally made from shellfish
  • Salmon oil, so not fish free
  • Freezer room, a fridge thaw and a wipe of the surfaces

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
85.7/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyGood
ValueOutstanding

The details

Dog fit

Listed for adults and seniors of every size. An older dog doing less walking usually needs somewhat under the 345 grams a day we estimate for 15kg, so start lower and watch condition.

Food type

Raw

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Natural Instinct Senior 85.7

All one Outstanding. Typical raw food: Outstanding.

It holds its place in the toughest company we score; the one softer reading comes from joint ingredients named generously but never quantified.

What's in it
  • Chicken75%The whole animal story, with ground bone in the mince doing the mineral work.
  • Apple, butternut squash
  • CarrotSoluble fibre and the pigments behind vitamin A.
  • Chondroitin sulphate, glucosamine hydrochlorideNamed to lift the amount beyond traces. Clinical results have been mixed, so read it as a sensible inclusion.
  • KelpIodine and trace minerals.
  • Salmon oilThe omega 3 a stiffening older dog is usually given a supplement for.
  • Spinach
  • Vitamin C

Calcium converts to 2.89% of dry matter, from bone in the mince and not an added carbonate.

Named ingredients

Chicken 75%, apple, butternut squash, carrot, chondroitin sulphate, glucosamine hydochloride, kelp, salmon oil, spinach, vitamin c
Against the range

One frozen recipe: chicken at 75% with ground bone in the mince, then a short, legible vegetable side, salmon oil, and glucosamine and chondroitin written into the ingredients. Vitamin C is the only other supplemented nutrient.

Nutritional analysis

Declared analysis

Energy
154.9 kcal/100g

Estimated using Modified Atwater factors*

Protein

14.2%

Fat

11.8%

Fibre

0.5%

Ash

3.2%

Moisture

68.9%

Dry weight

Protein

45.7%

Fat

37.9%

Fibre

1.6%

Ash

10.3%

Carbs

4.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

75%

Veg

20.7%

Oils

0.6%

Other

3.7%

Pricing & size
Price per kilo
£4.59 (RRP)
Pack
1kg out of stock at time of scrape, 2x500g
A 15kg dog eats (our estimate)
310 to 380 g a day, 345 in the middle
Cost per day, 15kg dog
£1.58

An older dog carrying less muscle will usually need somewhat under the 345 grams a day estimated for 15kg.

Strong value for what is in the recipe.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

Related dog food guides

Ranked shortlists that include foods like this one.

All reviews

Featured feeding accessories

All feeding accessories
Beco Steady Bowl

Beco

Steady Bowl

A recycled plastic dog bowl with a wide weighted base that stays where you put it.

£
View on Amazon
Petface Pet Food Scoop

Petface

Pet Food Scoop

A light plastic food scoop that makes measuring kibble a daily habit.

£
View on Amazon
Petface Ceramic Bone Bowl, 15cm

Petface

Ceramic Bone Bowl, 15cm

A 15cm ceramic dog bowl in cream and green, sized for toy and small breeds.

£
View on Amazon
Mason Cash Cane Dog Bowl, 20cm

Mason Cash

Cane Dog Bowl, 20cm

The Derbyshire stoneware classic, a 20cm dog bowl holding 1.6 litres and dishwasher safe.

££
View on Amazon

Reviewed by Off the Leash Editorial

Last updated 28 August 2026