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Natural Instinct Senior – —

Natural Instinct

Natural Instinct Senior review

85.7/100Outstanding
RawAdultSenior

Natural Instinct Senior is one frozen recipe rather than a range, and it does its one job carefully. Chicken at 75% carries the bowl, with apple, carrot, spinach, kelp, butternut squash and salmon oil behind it. Glucosamine and chondroitin are written into the ingredients list itself, so no jar on the worktop is needed. Protein converts to 45.7% of dry matter with fat at 37.9%, so an older dog is not asked to accept a thinner bowl. Energy lands at 155 kcal per 100g, level with the typical raw food. It holds our Outstanding band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Feeding your older dog is the same job as before, in a bowl that has thought about what has changed.

  • Older dogs whose owners were already adding joint support, since glucosamine and chondroitin are both in the recipe
  • A senior dog settled on chicken, which is the only land animal named anywhere on the list
  • Dogs whose appetite has gone quiet, because raw chicken finished with salmon oil is about as tempting as a bowl gets
  • Owners who want cereals kept out, as nothing on this label is a grain
  • Owners of an older dog of any size, since toy breeds through to giants are all catered for

Worth watching

It is a short label, and the few things it does not tell you are worth knowing in advance.

  • Neither the glucosamine nor the chondroitin carries an inclusion figure, so the amount in the bowl cannot be checked against the label
  • Commercial glucosamine is normally made from shellfish, which is worth raising with the maker if your household keeps shellfish out
  • Whatever the chicken on the front suggests, the salmon oil keeps this from being a fish free recipe
  • It is frozen food, so it brings freezer room, a fridge thaw and a wipe of the surfaces with it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
85.7/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyGood
ValueOutstanding

The Details

Dog fit

Feeding your older dog is the same job as before, in a bowl that has thought about what has changed. It is a short label, and the few things it does not tell you are worth knowing in advance.

Food type

Raw

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

This recipe holds our Outstanding band, and it holds it in the toughest company we score. The middle of the raw field sits in that same band, which says a great deal about how strong raw feeding has become and nothing unkind about this particular bowl. Protein and processing, nutritional balance and value all read Outstanding, with transparency Good. That transparency reading comes from a label that names its joint ingredients generously but quantifies neither of them.

What's in it

Ingredients, as declared: chicken 75%, apple, butternut squash, carrot, chondroitin sulphate, glucosamine hydochloride, kelp, salmon oil, spinach, vitamin c

Named ingredients

Chicken 75%, apple, butternut squash, carrot, chondroitin sulphate, glucosamine hydochloride, kelp, salmon oil, spinach, vitamin c

Nutritional additives

Inline in ingredients — chondroitin sulphate, glucosamine hydochloride, vitamin c. No separate additives panel is published; the page states *"No artificial colours, additives or preservatives"*.

Ingredient notes

Chicken at 75% is the whole animal story, and the vegetable side behind it is short and legible: apple, butternut squash, carrot, spinach, kelp and salmon oil. Soluble fibre and the pigments behind vitamin A come from the carrot. Kelp is where the iodine and the trace minerals come from, and the salmon oil covers the omega 3 fats a stiffening older dog is usually given a supplement for. The only supplemented nutrient on the list is vitamin C, declared inline.

The joint pair is the reason this recipe exists. Chondroitin occurs naturally in cartilage and glucosamine in bone and marrow, so any meat based bowl carries traces of both, and the point of naming them here is to lift the amount beyond traces. Clinical results for the pair have been mixed over the years, so the honest reading is that this is a sensible inclusion and not a promise. It also saves an owner buying and measuring a separate supplement.

Calcium converts to 2.89% of dry matter with ash at 10.3%, which is ground bone in the mince doing the mineral work, not an added carbonate. That is a normal reading for a bone in raw recipe and it means the calcium is arriving in the form and the company a dog digests it best in.

The analysis reads like proper raw food, not a lightened senior formula. Protein at 45.7% of dry matter, fat at 37.9%, carbohydrate estimated at 4.5% and energy at 155 kcal per 100g put it right on the raw category's usual mark for energy. An older dog that has slowed down needs a smaller portion rather than a weaker food, and this label lets you make that adjustment without giving anything up.

Price and value

£4.59 a kilo, sold as a 1kg pack or as two 500g packs.

For a 15kg adult dog in moderate condition, needing about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate), that works out at roughly 542 grams a day, or £2.49. An older dog carrying less muscle and doing less walking will usually need somewhat under that, so treat it as the top of the range.

Nutritional analysis

Declared analysis

Energy
154.9 kcal/100g

Estimated using Modified Atwater factors*

Protein

14.2%

Fat

11.8%

Fibre

0.5%

Ash

3.2%

Moisture

68.9%

Dry weight

Protein

45.7%

Fat

37.9%

Fibre

1.6%

Ash

10.3%

Carbs

4.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

75%

Veg

20.7%

Oils

0.6%

Other

3.7%

Pricing & size
Pack size
1kg (£4.59) out of stock at time of scrape, 2x500g (£5.19)
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026