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Natural Instinct Special Diet – —

Natural Instinct

Natural Instinct Special Diet review

85/100Outstanding
RawAdult

Natural Instinct Special Diet is a single frozen recipe built around beef white tripe at 50%, with chicken at 20% and beef liver at 5% behind it. Then come apple and brewers yeast, butternut squash and carrot, spinach, kelp and salmon oil. The analysis that comes out of that is unusual for raw food: protein converts to 62.4% of dry matter while fat sits at only 19.4%, and energy lands at 98 kcal per 100g. That combination makes for a notably lean bowl, with a large portion carrying comparatively few calories, and it holds our Outstanding band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If your dog needs a gentler bowl without giving up on meat, this is what that looks like in raw form.

  • Dogs that find rich food heavy going, with fat converting to just 19.4% of dry matter
  • Owners keeping an eye on a dog's shape, since a generous portion here carries fewer calories than the same weight of most raw food
  • A dog that loves tripe, which leads this recipe at 50%
  • Dogs that eat with their eyes, because the low energy density means a full looking bowl
  • Owners who want cereals out of the picture, as nothing on this list is a grain

Worth watching

Nothing on this list is complicated, but a few things are worth your attention before you make the change.

  • Chicken at 20% and salmon oil sit alongside the beef, so it is neither a single species recipe nor a fish free one
  • A 15kg dog gets through a large daily portion of this one, so allow for the freezer space and a bowl that fits it
  • Special Diet is the maker's name for the recipe rather than a therapeutic formulation, so a dog with a diagnosed condition still needs its vet steering the diet

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
85/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyGood
ValueOutstanding

The Details

Dog fit

If your dog needs a gentler bowl without giving up on meat, this is what that looks like in raw form. Nothing on this list is complicated, but a few things are worth your attention before you make the change.

Food type

Raw

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

This recipe lands in our Outstanding band. The raw category's midpoint sits in that same band, which tells you both how strong raw feeding has become and how well a bowl built deliberately lean holds its place in it. Protein and processing and nutritional balance both read Outstanding, while transparency reads Good, since the label names its parts clearly but publishes no vitamin and mineral declaration behind them.

What's in it

Ingredients, as declared: beef liver 5%, beef white tripe 50%, chicken 20%, apple, brewers yeast, butternut squash, carrot, kelp, salmon oil, spinach

Named ingredients

Beef liver 5%, beef white tripe 50%, chicken 20%, apple, brewers yeast, butternut squash, carrot, kelp, salmon oil, spinach

Nutritional additives

Inline in ingredients — brewers yeast. No separate additives panel is published; the page states *"No artificial colours, additives or preservatives"*.

Ingredient notes

White tripe is the choice that shapes everything else. A ruminant's stomach is what tripe is. Green tripe is left unwashed, while white tripe has been cleaned and processed, which takes away the enzymes and friendly bacteria raw feeders usually reach for tripe to get. What it leaves behind is a very lean, very digestible protein, and that is clearly the point of this recipe, not an oversight.

The analysis is the standout here. Protein converting to 62.4% of dry matter against fat at 19.4% is a ratio you rarely see in raw food, where fat normally runs close to protein or above it. At 98 kcal per 100g the food is light enough that a dog can be given a satisfying portion while the calorie total stays modest. That is a genuinely useful trick for a dog easily disappointed by a small bowl.

Beef liver at 5% and chicken at 20% do the work the lean tripe cannot. For vitamin A, B12 and copper, liver is about as dense a source as a dog will eat. In a recipe with no vitamin premix behind it, liver does a lot of the micronutrient lifting. Brewers yeast adds B vitamins from a whole food, and kelp brings iodine and trace minerals.

Calcium converts to 1.69% of dry matter with ash at 7.6%, both lower than a bone in mince would read. Stomach and muscle meat lead this recipe, with little frame in the grind. Carbohydrate is estimated by difference at 8.9% of dry matter, the highest figure on the page. With no starch source on the list, read it as the apple, butternut squash and carrot plus whatever the estimate sweeps up.

Price and value

£5.99 a kilo, sold as a 1kg pack or as two 500g packs.

For a 15kg adult dog in moderate condition, needing about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate), that comes to roughly 855 grams a day, or £5.12. The portion is what drives that figure: at 98 kcal per 100g, more food goes into the bowl than a denser mince would need.

Nutritional analysis

Declared analysis

Energy
98.3 kcal/100g

Estimated using Modified Atwater factors*

Protein

14.8%

Fat

4.6%

Fibre

0.4%

Ash

1.8%

Moisture

76.3%

Dry weight

Protein

62.4%

Fat

19.4%

Fibre

1.7%

Ash

7.6%

Carbs

8.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

75%

Veg

18.8%

Oils

0.9%

Other

5.2%

Pricing & size
Pack size
1kg (£5.99), 2x500g (£6.59)
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026