Skip to content
Off the Leash
Natural Instinct Special Diet – —

Natural Instinct

Natural Instinct Special Diet review

85/100Outstanding
RawAdult

A lean raw food in our Outstanding band, shaped by white tripe at half the recipe. Protein converts to 62.4% of dry matter while fat sits at 19.4%, a ratio you rarely see in raw. At 98 kcal per 100g, a full-looking portion carries comparatively few calories.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Dogs that find rich food heavy going
  • Owners watching a dog's shape. A generous portion here carries fewer calories than the same weight of most raw food
  • Tripe lovers: it leads at 50%
  • Dogs that eat with their eyes and want a full bowl
  • Cereal-free feeding, with no grain on the list

Worth watching

  • Chicken at 20% and salmon oil beside the beef, so neither single-species nor fish free
  • A large daily portion for a 15kg dog, so plan the freezer space
  • Special Diet is the maker's name for the recipe. A dog with a diagnosed condition still needs its vet steering the diet

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
85/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyGood
ValueOutstanding

The details

Dog fit

Listed for adult dogs of every size. Check you have room in the freezer for the larger portions a light food needs.

Food type

Raw

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context
  1. Natural Instinct Special Diet 85.0

All one Outstanding. Typical raw food: Outstanding.

A bowl built deliberately lean holds its place in a strong raw field, with transparency the one pillar below Outstanding because no vitamin and mineral declaration is published.

What's in it
  • Beef liver5%Dense in vitamin A, B12 and copper, and doing much of the micronutrient work with no premix behind it.
  • Beef white tripe50%Cleaned and processed, so very lean and very digestible, without the enzymes of green tripe.
  • Chicken20%A second species.
  • Apple, butternut squash, carrotMost of what the carbohydrate estimate sweeps up.
  • Brewers yeastB vitamins from a whole food.
  • KelpIodine and trace minerals.
  • Salmon oilFish in a beef and chicken recipe.
  • Spinach

No vitamin and mineral declaration is published. Calcium converts to 1.69% of dry matter, lower than a bone-in mince would read.

Named ingredients

Beef liver 5%, beef white tripe 50%, chicken 20%, apple, brewers yeast, butternut squash, carrot, kelp, salmon oil, spinach
Against the range

A single frozen recipe led by beef white tripe at 50%, with chicken at 20% and beef liver at 5%, then fruit, vegetables, kelp and salmon oil. There is no vitamin premix and no grain.

Nutritional analysis

Declared analysis

Energy
98.3 kcal/100g

Estimated using Modified Atwater factors*

Protein

14.8%

Fat

4.6%

Fibre

0.4%

Ash

1.8%

Moisture

76.3%

Dry weight

Protein

62.4%

Fat

19.4%

Fibre

1.7%

Ash

7.6%

Carbs

8.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

75%

Veg

18.8%

Oils

0.9%

Other

5.2%

Pricing & size
Price per kilo
£5.99 (RRP)
Pack
1kg, 2x500g
A 15kg dog eats (our estimate)
310 to 380 g a day, 345 in the middle
Cost per day, 15kg dog
£2.07

At 98 kcal per 100g, more food goes into the bowl than a denser mince would need, and that drives the daily cost.

Fair value for the quality, and our Value pillar reads Outstanding.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

Related dog food guides

Ranked shortlists that include foods like this one.

All reviews

Featured feeding accessories

All feeding accessories
Beco Steady Bowl

Beco

Steady Bowl

A recycled plastic dog bowl with a wide weighted base that stays where you put it.

£
View on Amazon
Petface Pet Food Scoop

Petface

Pet Food Scoop

A light plastic food scoop that makes measuring kibble a daily habit.

£
View on Amazon
Petface Ceramic Bone Bowl, 15cm

Petface

Ceramic Bone Bowl, 15cm

A 15cm ceramic dog bowl in cream and green, sized for toy and small breeds.

£
View on Amazon
Mason Cash Cane Dog Bowl, 20cm

Mason Cash

Cane Dog Bowl, 20cm

The Derbyshire stoneware classic, a 20cm dog bowl holding 1.6 litres and dishwasher safe.

££
View on Amazon

Reviewed by Off the Leash Editorial

Last updated 28 August 2026