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Off the Leash

How we score dog food

Every food gets one honest score out of 100, built from four pillars and reweighted to your dog. Brands can't buy a better score.

See a scored review
87/100Outstanding

Lily's Kitchen

Senior Recipe for Older Dogs

Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyOutstanding
ValueOutstanding
  • Independent by default

    No brand sponsors a score. The same written rules are applied to every food on the site.

  • One honest scale

    Whether wet, dry, raw or fresh, every food is judged on a like-for-like, dry-matter basis.

  • Reweighted to your dog

    The headline score is the food. The match score adapts it to your dog's profile.

What goes into every score

Every dog food score starts with four pillar scores. Together they create the headline score out of 100.

Protein and processing

How much of the bowl is named animal protein, and how gently it got there.

  • The share of the recipe that is named meat or fish, measured once the water is taken out
  • Named species count in full, generic "meat" at half, vague "derivatives" at a quarter
  • How the food is made, since raw, fresh and gently cooked keep more than a high-heat kibble

Example · a 92/100 food

  • Protein and processingOutstanding
  • Nutritional balanceOutstanding
  • TransparencyOutstanding
  • ValueOutstanding

Four pillars behind every headline score.

How a score comes together

The headline is the weighted blend of everything the engine measures, published to one decimal. Each pillar is published as a band word rather than a figure, so you can see at a glance where a food is strong and where it is soft. Here's an illustrative example of a food that lands at 87.

Browse real scored reviews →

Lily's Kitchen

Senior Recipe for Older Dogs

87/100Outstanding
Protein and processingOutstanding
Nutritional balanceOutstanding
TransparencyOutstanding
ValueOutstanding

What the score means

Every score sits in one of five bands, so you can read it at a glance.

  • 80 and aboveOutstanding

    Among the best we've assessed, and strong on every pillar.

  • 70 to 80Excellent

    A genuinely good choice with little to fault.

  • 50 to 70Good

    A solid option, with a few points worth weighing.

  • Over 30Average

    Does the job, but there are clearer trade-offs.

  • 30 and underPoor

    We'd point you to something better-matched first.

The honest bits

The things worth being upfront about.

  • Not veterinary advice

    Our scores help you choose and compare. For a health condition, your vet always comes first.

  • Veterinary diets are not scored

    Prescription and veterinary diets are built for a condition, not for the open market, so we review them but never score or rank them. That choice belongs with your vet.

  • Commercially clean

    Brands can't pay to change a score or jump a ranking. Retailer links may earn us a commission, but they never touch the number.

Stop guessing. Start matching.

See how the foods you're considering actually score, and which fit your dog.