Hero by Asda

Hero by Asda Adult Dog Pouches in Gravy: With Poultry review

Name: Hero by Asda Adult Dog Pouches in Gravy: With Poultry
Brand: Hero by Asda

46/100Average

WetAdult

Flavour

A better-built recipe than its label lets it prove. The analysis is strong, with protein at 44.4% and fat at 30.6% of dry matter, but each pouch names only 4% of its animal content. Beef and veg, chicken and veg, lamb and poultry all land in our Average band.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs that prefer a fresh pouch at each meal to a tin left standing in the fridge
Short storage space: a 100g pouch goes in one sitting and needs no covering
Fussy eaters. Four flavours to rotate on one underlying recipe
A dog better off with little starch, at an estimated 11.1% of dry matter against 15.8% for typical adult wet food
Smaller dogs especially; the guide puts a 5kg dog at 400g a day, four pouches

Worth watching

Only 4% of each pouch is a named animal; the rest sits unnamed inside meat and animal derivatives
Fish oil in every recipe, red meat ones included
Added minerals stop at zinc and iodine, and no calcium figure is printed

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

46/100Average

Protein and processingAverage

Nutritional balanceOutstanding

TransparencyGood

ValueAverage

The details

Dog fit

Listed for adult dogs of every size. Count pouches against your dog's weight before buying a case, since bigger dogs get through a lot of them.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

The score, in context

With Beef 46.0
With Chicken 46.0
With Lamb 46.0
With Poultry 46.0

All four Average. Typical wet food: Excellent.

All four read level, held down by unnamed animal content while the analysis behind them reads Outstanding for balance.

What's in it

Meat and animal derivatives, including Poultry42%, of which poultry 4%The legal catch-all for land-animal parts. Only the named 4% is identified.
Chicory0.08%A prebiotic source of inulin, at a gesture of a dose.
Minerals
Fish oil0.15%Long-chain omega 3 for skin and coat, and fish in every pouch.
Various sugarsCloses the list, there to make the gravy more appealing.

A thin panel: vitamin D3 at 140 IU, vitamin E at 12 mg, zinc at 12 mg and iodine at 0.3 mg, with no iron, copper or manganese printed.

Poultry names a family of birds, so this pouch tells you less about the animal than the chicken one does.

Named ingredients

Meat and Animal Derivatives (42% including 4% Poultry), Derivatives of Vegetable Origin (0.08% Chicory), Minerals, Oils and Fats (0.15% Fish Oil), Various Sugars

Against the range

Named animal: Poultry, 4%; Beef, chicken and lamb are each named to species
Animal block: 42%; 42% in the lamb, 41% in the two veg pouches
Vegetables: None; Beef and chicken add dried carrots and peas

Level with the other three on our scoring, and the vaguest about its bird.

Every pouch is built the same way: a block of meat and animal derivatives at 41% or 42%, with the animal on the front declared at 4% and the rest unnamed. Chicory at 0.08%, fish oil at 0.15% and various sugars appear on all four, so even the red meat pouches contain fish.

The analysis is shared too. Protein converts to 44.4% of dry matter and fat to 30.6%, with carbohydrate an estimated 11.1%. What varies is the named animal and a 1.0% dried carrot and pea mix in the beef and chicken pouches only.

Nutritional analysis

Declared analysis

Energy

85 kcal/100g

Protein

Fat

5.5%

Fibre

0.5%

Ash

Moisture

82%

Dry weight

Protein

44.4%

Fat

30.6%

Fibre

2.8%

Ash

11.1%

Carbs

11.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

41.1%

Added water

17%

Carbs

30%

Oils

4.4%

Other

7.4%

Pricing & size