Hero by Asda

Hero by Asda Small Dog Adult Dry review

Name: Hero by Asda Small Dog Adult Dry
Brand: Hero by Asda

30/100Poor

DryAdult

A compact everyday kibble for little dogs that lands in our Poor band. Protein is declared at 24%, but part of that comes from vegetable protein extracts and the meat is a category, with chicken the only animal named at 4%. Energy runs at 363 kcal per 100g, a touch above the 357 of a typical adult dry food, which helps a small bowl carry a day's calories.

Where to buy: coming soon

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Our view

Likely to suit

Small breed adults. The feeding guide runs up to 10kg and no further
Little dogs who need their calories in a small bowl
Brisk, busy small dogs, at 363 kcal per 100g
A dog who eats grain and chicken without complaint

Worth watching

Vegetable protein extracts third on the list, so some of the 24% protein is plant
Meat only as meat and animal derivatives. No use for tracking down a problem protein
Chicken at 4%, which matters for a chicken-sensitive dog

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

30/100Poor

Protein and processingPoor

Nutritional balanceAverage

TransparencyAverage

ValuePoor

The details

Dog fit

Listed for small breed adults, with amounts up to 10kg. For a dog of 5kg to 10kg the label asks 100 to 200 grams a day, so weigh the first few bowls.

Food type

Dry

Life stage

Adult

Breed size

Small

Main protein

Chicken

The score, in context

Hero by Asda Small Dog Adult Dry 30.0

All one Poor. Typical dry food: Good.

The ingredient list explains the Poor band faster than the analysis does: cereals first, meat given only as a category, and an unnamed plant protein third.

What's in it

CerealsFirst on the list, and no grain named.
Meat and animal derivatives (including chicken)26% (chicken 4%)A legal catch-all that names no species or cut. Chicken is the one firm fact.
Vegetable protein extractsRefined plant protein, usually from soya, maize or wheat. It lifts the protein figure without adding meat.
Vegetables (peas)4% peas
Oils and fatsSource not given.
Derivatives of vegetable origin
Minerals
Chicory root0.1%Inulin, a prebiotic.

Minerals are printed with doses, including zinc 40 mg and iron 40 mg per kilo, all as oxides and sulphates, the plain inorganic forms.

Category labelling throughout, so a suspected intolerance cannot be worked out from this list alone.

Named ingredients

Cereals, Meat and Animal Derivatives 26% (including 4% Chicken), Vegetable Protein Extracts, Vegetables (4% Peas in the Pea Component), Oils and Fats, Derivatives of Vegetable Origin, Minerals, Chicory Root (0.1%)

Against the range

Nutritional analysis

Declared analysis

Energy

363 kcal/100g

Protein

24%

Fat

10%

Fibre

Ash

8.5%

Dry weight

Protein

26.1%

Fat

10.9%

Fibre

3.3%

Ash

9.2%

Carbs

50.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

26%

Carbs

59.3%

Veg

8.3%

Oils

4.5%

Other

1.9%

Pricing & size