Hero by Asda

Hero by Asda Adult Dog 300g Pate Trays: With Beef review

Name: Hero by Asda Adult Dog 300g Pate Trays: With Beef
Brand: Hero by Asda

38.3/100Average

WetAdult

Flavour

A larger single tray of the same supermarket pate, in beef or turkey with chicken. It asks you to trust the brand rather than read the tray, since only 4% of each flavour meat is named. That is why both sit in our Average band, while the lean, protein-forward analysis underneath reads well.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Adult dogs of any build
A bigger portion in one go, 300g with no second tray to open
An older mouth or a missing tooth or two. Pate needs no chewing
Starch kept down, with estimated carbohydrate at 13.2% of dry matter
A familiar supermarket name on the tray

Worth watching

Meat and animal derivatives is 60% of the tray, from any warm-blooded land animal
4% named meat per flavour, so no use on an exclusion diet
Sugars with no amount printed
Fish oil inside an otherwise open oils and fats entry

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

38.3/100Average

Protein and processingAverage

Nutritional balanceOutstanding

TransparencyGood

ValueAverage

The details

Dog fit

Listed for adults of every size. The calories are our estimate and the feeding table did not read sensibly, so weigh the first few portions and watch your dog's waistline.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

With Turkey 38.9
With Beef 38.3

All two Average. Typical wet food: Excellent.

Nutritional balance reads Outstanding; the gap to the typical wet tray is almost entirely how much the maker is willing to name.

What's in it

Meat and animal derivatives60%Drawn from any warm-blooded land animal, in proportions never given.
Beef4%The only animal named.
Minerals
Oils and fats, including fish oilfish oil 0.2%Fish oil carries omega 3 that plant oils cannot; the rest of the entry stays anonymous.
Various sugarsThere for the taste. No figure printed.
Derivatives of vegetable origin, including chicorychicory 0.1%Inulin from the root, a prebiotic and gentle soluble fibre.

Every entry carries a figure: vitamin D3 and vitamin E with copper, zinc, manganese and iodine.

Named ingredients

Meat and Animal Derivatives (60% including 4% Beef), Minerals, Oils and Fats (0.2% Fish Oil), Various Sugars, Derivatives of Vegetable Origin (0.1% Chicory)

Against the range

Named meat: Beef 4%; Turkey and chicken at 4% each in the other tray.
Analysis: 47.4% protein, dry matter; Identical in both.

The plainer of the two, and the pick for a dog that prefers red meat.

Two trays, one recipe, five entries, four of them broad legal terms. Meat and animal derivatives makes up 60%, the flavour meats are printed at 4% apiece, and fish oil at 0.2% is the only named part of the oils and fats. Various sugars carry no amount.

Analysis and additives match across both: moisture 81.0%, protein 47.4% of dry matter, fat 26.3%, and an estimated 83 kcal per 100g. Only the named meats differ.

Nutritional analysis

Declared analysis

Energy

82.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

Fat

Fibre

0.5%

Ash

Moisture

81%

Dry weight

Protein

47.4%

Fat

26.3%

Fibre

2.6%

Ash

10.5%

Carbs

13.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

46%

Added water

16%

Carbs

15.9%

Oils

8.3%

Other

13.8%

Pricing & size

Price per kilo: £2.07 (RRP)
Pack: 300g
A 15kg dog eats (our estimate): 880 to 1075 g a day, 980 in the middle
Cost per day, 15kg dog: £2.03

These trays are light, so a 15kg dog's daily portion looks generous; the amount here comes from our calorie estimate, as the printed feeding table did not read sensibly.

Budget end of the market for a wet food, though the analysis does not quite match even that price.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.