Hero by Asda

Hero by Asda Light Adult Dry review

Name: Hero by Asda Light Adult Dry
Brand: Hero by Asda

35.2/100Average

DryAdult

An everyday light kibble that does the job on the front of the bag: fat held to 7.5% and 318 kcal per 100g against 357 for the typical adult dry food. It lands in our Average band. Almost all of that is down to the label, where five of seven entries are umbrella terms.

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Our view

Likely to suit

Adult dogs on a weight watch
Steady dogs whose big outing is a lap of the park
Mixed sizes, with amounts set from the smallest adults up to 40kg
Adults that have never reacted to chicken or grain

Worth watching

No animal named behind meat and animal derivatives, so no elimination diet can rest on it
Carbohydrate at an estimated 57.0% of dry matter, so a big appetite may finish fast and look for more
Moisture not declared; the dry matter column assumes 8%

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

35.2/100Average

Protein and processingPoor

Nutritional balancePoor

TransparencyAverage

ValueAverage

The details

Dog fit

Listed for adult dogs of every size. The label asks 200 to 360 grams a day for dogs of 10kg to 20kg; start there and let the waistline settle the rest.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Hero by Asda Light Adult Dry 35.2

All one Average. Typical dry food: Good.

The light brief is met; the score is held to Average by how little of the list is named.

What's in it

Cereals4% riceRice in the rice component; the rest of the grain is unnamed.
Meat and animal derivatives22%Chicken at 4% is the only species. The rest could be any part of any slaughtered land animal.
Vegetables4% peasPeas in the pea component.
Derivatives of vegetable origin
Oils and fatsNo source.
Minerals
Chicory root0.1%Inulin for the good gut bacteria. A quiet nudge.

Dosed in print, from zinc and iron at 40 mg per kilo down to selenium, though as oxides and sulphates that the gut takes up a little less easily than chelates.

Chicken is the one named species, at 4%, for a dog it has ever upset.

Named ingredients

Cereals (4% Rice in the Rice Component), Meat and Animal Derivatives 22% (4% Chicken in the Chicken Component), Vegetables (4% Peas in the Pea Component), Derivatives of Vegetable Origin, Oils and Fats, Minerals, Chicory Root (0.1%), Total Meat and Animal Derivatives 22%, Chicken & Rice Component Typically 40% (of Which 4% Chicken & 4% Rice) Pea Component Typically 60% (of Which 4% Peas)

Against the range

Two kibbles in one bag: a chicken and rice component at typically 40% and a pea component at typically 60%. Chicken, rice and peas are each declared at 4%. Everything else arrives under a category name, including meat and animal derivatives at 22%, cereals, vegetables and the oils and fats.

Nutritional analysis

Declared analysis

Energy

317.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

20%

Fat

7.5%

Fibre

Ash

Dry weight

Protein

21.7%

Fat

8.2%

Fibre

3.3%

Ash

9.8%

Carbs

57%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

62%

Carbs

26.4%

Veg

7.3%

Oils

2.6%

Other

1.7%

Pricing & size