Hero by Asda

Hero by Asda Adult Dog Cans in Jelly: Meaty & Poultry Selection review

Name: Hero by Asda Adult Dog Cans in Jelly: Meaty & Poultry Selection
Brand: Hero by Asda

36/100Average

WetAdult

Flavour

Asda's everyday tinned recipe, set in jelly instead of gravy. Plenty of dogs eat it happily. The band describes a label written almost entirely in category terms, which says little about what is actually in the tin.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs that pick around gravy but clear a jellied tin
Rotating flavours, as the mixed box holds beef, chicken and turkey on one recipe
Households that stock up; the selection comes boxed in 6 and in 24
Dogs that take most of their water with food, at 81.5% moisture
Adult dogs anywhere on the size chart

Worth watching

The named animal is 4% of each tin, the rest held inside meat and animal derivatives
Cassia gum sets the jelly, a licensed thickener some owners avoid on principle
No grain named under cereals
Carbohydrate at an estimated 37.9% of dry matter, against 15.8% for the typical adult wet food

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

36/100Average

Protein and processingPoor

Nutritional balanceGood

TransparencyOutstanding

ValueAverage

The details

Dog fit

Listed for adult dogs of every size. A 15kg dog needs over a kilo a day, so count tins before you shop.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Meaty 36.0
With Chicken 35.6

All two Average. Typical wet food: Excellent.

Almost nothing separates the two, and the gap to the typical wet food sits nearly all in a list written in category terms.

What's in it

Meat and animal derivatives, with 4% beef, chicken or turkey33%A broad legal term. Not a hygiene question; a question of not being told.
CerealsAny grain can sit under it, and it may shift with supply.
Minerals
Various sugarsTo make the tin more tempting.

Cassia gum for the jelly, then vitamins D3 and E with iron, iodine, manganese, zinc and copper, each dosed.

Named ingredients

With Beef in Jelly - Meat and Animal Derivatives (33%, including 4% Beef), Cereals, Minerals, Various Sugars, With Chicken in Jelly - Meat and Animal Derivatives (33%, including 4% Chicken), Cereals, Minerals, Various Sugars, With Turkey in Jelly - Meat and Animal Derivatives (33%, including 4% Turkey), Cereals, Minerals, Various Sugars

Against the range

Flavours: Beef, chicken, turkey; Chicken only in the single tin.
Energy: 75 kcal per 100g; 78 on the chicken tin.

The practical choice for a dog that eats better when the flavour changes.

Every label reads alike: meat and animal derivatives at 33% with the named animal at 4%, then cereals, minerals and various sugars. Cassia gum at 2.8 g sets the jelly, and the short added panel is fully dosed. No calcium figure is given. The analysis is the same on both, protein at 32.4% of dry matter and fat at 16.2%.

Nutritional analysis

Declared analysis

Energy

75 kcal/100g

Protein

Fat

Fibre

0.5%

Ash

Moisture

81.5%

Dry weight

Protein

32.4%

Fat

16.2%

Fibre

2.7%

Ash

10.8%

Carbs

37.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

99%

Added water

0.6%

Carbs

0.3%

Other

0.1%

Pricing & size