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Hero by Asda Senior Dog Cans in Jelly – With Beef

Hero by Asda

Hero by Asda Senior Dog Cans in Jelly: With Beef review

35.6/100Average
WetAdultSenior

Hero's jellied tin, reworked for older dogs with less fat and less energy. That part of the senior claim holds up: 71 kcal per 100g is light even for wet food. The label still commits to only 4% of named meat, and that is why all three sit in our Average band.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Older dogs that have slowed down, fat at 13.9% of dry matter
  • Tired teeth or a wary appetite. Jelly asks for almost no chewing
  • Keeping a senior on something familiar
  • Dogs drinking less than they used to, with moisture at 82.0% of the tin
  • Two dogs of different ages fed from one recipe

Worth watching

  • Only 4% named animal, with the rest inside meat and animal derivatives
  • Unnamed cereals push carbohydrate to 38.9% of dry matter
  • No calcium or phosphorus figure
  • Various sugars on every tin

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
35.6/100Average
Protein and processingPoor
Nutritional balanceGood
TransparencyOutstanding
ValueAverage

The details

Dog fit

Listed for adult and senior dogs of every size. Our daily figure is a ceiling for a less active older dog, so weigh the first week's portions and watch the waistline.

Food type

Wet

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

The score, in context
  1. With Beef 35.6
  2. With Chicken 35.6
  3. With Turkey 35.6

All three Average. Typical wet food: Excellent.

The three tins score as one, and how little of the meat is named holds them down; the lighter analysis is a real senior feature that cannot make up for an unnamed list.

What's in it
  • Meat and animal derivatives33%, including 4% BeefA legal umbrella for parts of warm-blooded land animals. Only the 4% beef is named.
  • CerealsUnnamed, and carrying a good deal of the tin.
  • Minerals
  • Various sugarsOn all three tins.

Vitamin D3 and E, with iron, zinc, manganese, copper and iodine all dosed, and the jelly set with cassia gum, a senna seed gum cleared for pet food.

No calcium or phosphorus figure on the label, two numbers many owners of older dogs like to watch.

Strongly flavoured, which helps an older dog whose sense of smell has dulled. Beef carries more purines than the poultry tins, which matters if urinary stones are in your dog's history.

Named ingredients

Meat and Animal Derivatives (33%, including 4% Beef), Cereals, Minerals, Various Sugars
Against the range
Named meat
4% beef
4% chicken or 4% turkey on the others.
Purines
Higher, as a red meat
Lower on the poultry tins.
Analysis
Fat 13.9% of dry matter
The same on all three.

For a senior with a dulled nose, this has the most flavour of the three.

All three tins share one recipe and one analysis: meat and animal derivatives at 33%, with the named animal at 4%, then unnamed cereals, minerals and various sugars. Only the named meat changes.

The senior case rests on the analysis. Fat converts to 13.9% of dry matter and energy drops to 71 kcal per 100g, light even for wet food, so an older dog can keep a familiar bowl size. Estimated carbohydrate reaches 38.9% of dry matter, well above the 15.8% typical for adult wet food.

Nutritional analysis

Declared analysis

Energy
71 kcal/100g
Protein

6%

Fat

2.5%

Fibre

0.5%

Ash

2%

Moisture

82%

Dry weight

Protein

33.3%

Fat

13.9%

Fibre

2.8%

Ash

11.1%

Carbs

38.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

33%

Added water

17%

Carbs

41%

Other

9%

Pricing & size
Price per kilo
£1.45 (RRP)
Pack
6 x 400g
A 15kg dog eats (our estimate)
1065 to 1300 g a day, 1185 in the middle
Cost per day, 15kg dog
£1.72

Light at 71 kcal per 100g, so our estimate of 1185 grams a day for a 15kg dog is a ceiling. An older dog doing less will usually eat under it.

Budget end of the market for a wet food, though the analysis does not quite earn even that price.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026