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Hero by Asda Senior Dog Cans in Jelly – With Turkey

Hero by Asda

Hero by Asda Senior Dog Cans in Jelly: With Turkey review

35.6/100Average
WetAdultSenior

Hero by Asda Senior Dog Cans in Jelly is the older dog's version of the brand's jellied tin, in beef, chicken and turkey. The recipe is built the same way, with meat and animal derivatives at 33% and the named animal at 4% of it, over cereals, minerals and various sugars. The fat comes down, and so does the energy. All three tins belong to our Average band, and how little meat the label declares is why.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

An older dog often wants the same dinner it has always had, only easier to get through.

  • Older dogs that have slowed down, since fat converts to 13.9% of dry matter here
  • Dogs with tired teeth or a wary appetite, because jellied food asks for almost no chewing
  • Owners who want their senior fed on something familiar rather than moved onto a clinical diet
  • Dogs that are drinking less than they used to, with moisture declared at 82.0% of the tin
  • Households feeding two dogs of different ages, as the beef, chicken and turkey tins run on one recipe

Worth watching

A senior label is worth reading closely, because the word itself is not regulated.

  • The 4% of named animal is all the label commits to, with the rest sitting inside meat and animal derivatives
  • Cereals carry the starch unnamed, and estimated carbohydrate reaches 38.9% of dry matter where adult wet food typically runs at 15.8%
  • No calcium or phosphorus figure is printed, and many owners of older dogs like to keep an eye on both
  • Various sugars appears on all three tins

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
35.6/100Average
Protein and processingPoor
Nutritional balanceGood
TransparencyOutstanding
ValueAverage

The Details

Dog fit

An older dog often wants the same dinner it has always had, only easier to get through. A senior label is worth reading closely, because the word itself is not regulated.

Food type

Wet

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

The score, in context

The three senior tins finish together in our Average band, with no daylight between the flavours. The typical adult wet food is a good deal higher, in our Excellent band, for the reason that runs through the rest of the Hero line. Protein and processing reads Poor because so little of the meat is named, while nutritional balance reads Good, transparency Outstanding and value Average. The senior claim itself is not hollow, since the fat and the energy really are lower than the brand's adult tins. A lighter analysis still cannot make up for a list that names neither its meat nor its grain. Older dogs have eaten this kind of tin for decades and done well on it, and that is worth holding in mind alongside the band.

What's in it

Ingredients, as declared: Meat and Animal Derivatives (33%, including 4% Turkey), Cereals, Minerals, Various Sugars

Named ingredients

Meat and Animal Derivatives (33%, including 4% Turkey), Cereals, Minerals, Various Sugars

Nutritional additives

Cassia Gum 2.8 g, Vitamin D₃ 187 IU, Vitamin E 19 mg, Iron (Iron (II) Sulphate Monohydrate) 13.09 mg, lodine (Calcium lodate Anhydrous) 0.49 mg, Manganese (Manganous Sulphate Monohydrate) 1.62 mg, Zinc (Zinc Sulphate Monohydrate) 18.73 mg, Copper (Copper (II) Sulphate Pentahydrate) 0.62 mg

Ingredient notes

The tin opens with meat and animal derivatives at 33%, and the animal on the front, whether beef, chicken or turkey, accounts for 4% of the recipe. The term is a legal umbrella for the fleshy parts and processing products of warm-blooded land animals, which means the block is real animal material of a kind and quality the label will not describe.

The analysis is where this tin earns its senior name. Nothing in the list is aimed at an older dog. Fat converts to 13.9% of dry matter and energy comes down to 71 kcal per 100g, light even by the standards of wet food, where the typical adult food sits at 97. For a dog whose exercise has dropped away, a lower energy density is genuinely useful, because the bowl can stay the size it always was.

Cereals is the second entry and it goes unnamed, as it does throughout this brand. The estimated carbohydrate of 38.9% of dry matter, against 15.8% for typical adult wet food, tells you the grain is carrying a good deal of the tin. That is one way to bring energy density down, though it is not the way a nutritionist would reach for first.

The jelly is set with cassia gum at 2.8 g. The gum is made from senna seed and cleared for use in pet food, and it normally works with other gelling agents that need no declaration of their own. Worth knowing about, and not a reason to worry about the tin.

Every figure in the added panel is printed, and there are more of them here than in the brand's pouches. Vitamin D₃ is at 187 IU and vitamin E at 19 mg, with iron at 13.09 mg, zinc at 18.73 mg, manganese at 1.62 mg, iodine at 0.49 mg and copper at 0.62 mg. Various sugars closes the list, as it does across the range.

How this variety differs

Turkey at 4%, leaner and lighter than chicken, and traditionally the meat that senior recipes lean on for exactly that reason. If your dog finds richer tins hard going, this is the one to open first.

Price and value

£1.45 a kilo, in 400g tins, packed in sixes.

Working from about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate), a 15kg dog in moderate condition would need roughly 1183 grams a day, close to three tins, and about £1.72. Treat that as a ceiling. An older dog doing less will usually eat under it.

Nutritional analysis

Declared analysis

Energy
71 kcal/100g
Protein

6%

Fat

2.5%

Fibre

0.5%

Ash

2%

Moisture

82%

Dry weight

Protein

33.3%

Fat

13.9%

Fibre

2.8%

Ash

11.1%

Carbs

38.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

33%

Added water

17%

Carbs

41%

Other

9%

Pricing & size
Pack size
6 x 400g
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026