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Hero by Asda Working Dog Dry – —

Hero by Asda

Hero by Asda Working Dog Dry review

29.5/100Poor
DryAdult

Poor on our scale, and a label that will not name its meat, its grain or its oil. Meat and animal derivatives are declared at a comparatively generous 28%. At 331 kcal per 100g it feeds a working dog by volume, which is why the portions run so large.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Working dogs and hard exercising adults, the dogs this label is aimed at
  • Several active dogs fed out of the same 17kg sack
  • Big appetites. The feeding guide runs to 780 grams a day at the top

Worth watching

  • A pet dog on ordinary walks needs well under the printed amounts
  • Chicken at 4% is the only animal named, so no use for an exclusion diet

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
29.5/100Poor
Protein and processingPoor
Nutritional balancePoor
TransparencyAverage
ValuePoor

The details

Dog fit

Pitched at adult working dogs. For a companion dog, start well below the chart and watch the waistline.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. Hero by Asda Working Dog Dry 29.5

All one Poor. Typical dry food: Good.

Almost every entry names a category where an ingredient should be, which leaves a reader nothing to check; fed to the dog it names, it is a plain working ration.

What's in it
  • CerealsFirst on the list, with no grain named.
  • Meat and animal derivatives, incl. chicken28% (4%)Parts of land animals not sold for human food, good and ordinary alike.
  • Vegetables, incl. peas4%
  • Oils and fatsNo source named.
  • Derivatives of vegetable origin
  • Minerals
  • Chicory root0.1%Inulin, a prebiotic fibre.

Vitamins A, D3 and E and six trace minerals with doses printed, as plain oxides and sulphates.

Carbohydrate is estimated at 52.2% of dry matter, and no moisture figure is printed.

Named ingredients

Cereals, Meat and Animal Derivatives 28% (Including 4% Chicken), Vegetables (4% Peas), Oils and Fats, Derivatives of Vegetable Origin, Minerals, Chicory Root (0.1%)
Against the range

A single working dog kibble in a big sack, built from category terms: cereals, meat and animal derivatives, vegetables, oils and fats. Chicken at 4% is the only species named.

Nutritional analysis

Declared analysis

Energy
331 kcal/100g
Protein

23%

Fat

8.5%

Fibre

3.5%

Ash

9%

Dry weight

Protein

25%

Fat

9.2%

Fibre

3.8%

Ash

9.8%

Carbs

52.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

28%

Carbs

46.6%

Veg

14.4%

Oils

7.7%

Other

3.3%

Pricing & size
Price per kilo
£0.74 (RRP)
Pack
17kg
A 15kg dog eats
275 to 465 g a day, 370 in the middle
Cost per day, 15kg dog
£0.27

A dog in real work sits at the top of the chart, so the daily amount is large.

Budget end of the market for a dry food, though the analysis is thin even for the money.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026