

Hero by Asda
Hero by Asda Working Dog Dry review
Poor on our scale, and a label that will not name its meat, its grain or its oil. Meat and animal derivatives are declared at a comparatively generous 28%. At 331 kcal per 100g it feeds a working dog by volume, which is why the portions run so large.
Our view
Likely to suit
- Working dogs and hard exercising adults, the dogs this label is aimed at
- Several active dogs fed out of the same 17kg sack
- Big appetites. The feeding guide runs to 780 grams a day at the top
Worth watching
- A pet dog on ordinary walks needs well under the printed amounts
- Chicken at 4% is the only animal named, so no use for an exclusion diet
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Pitched at adult working dogs. For a companion dog, start well below the chart and watch the waistline.
Dry
Adult
Toy, Small, Medium, Large, Giant
Chicken
The score, in context
- Hero by Asda Working Dog Dry 29.5
All one Poor. Typical dry food: Good.
Almost every entry names a category where an ingredient should be, which leaves a reader nothing to check; fed to the dog it names, it is a plain working ration.
What's in it
- CerealsFirst on the list, with no grain named.
- Meat and animal derivatives, incl. chicken28% (4%)Parts of land animals not sold for human food, good and ordinary alike.
- Vegetables, incl. peas4%
- Oils and fatsNo source named.
- Derivatives of vegetable origin
- Minerals
- Chicory root0.1%Inulin, a prebiotic fibre.
Vitamins A, D3 and E and six trace minerals with doses printed, as plain oxides and sulphates.
Carbohydrate is estimated at 52.2% of dry matter, and no moisture figure is printed.
Named ingredients
Against the range
A single working dog kibble in a big sack, built from category terms: cereals, meat and animal derivatives, vegetables, oils and fats. Chicken at 4% is the only species named.
Nutritional analysis
Declared analysis
23%
8.5%
3.5%
9%
Dry weight
25%
9.2%
3.8%
9.8%
52.2%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
28%
46.6%
14.4%
7.7%
3.3%
Pricing & size
- Price per kilo
- £0.74 (RRP)
- Pack
- 17kg
- A 15kg dog eats
- 275 to 465 g a day, 370 in the middle
- Cost per day, 15kg dog
- £0.27
A dog in real work sits at the top of the chart, so the daily amount is large.
Budget end of the market for a dry food, though the analysis is thin even for the money.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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