Hero by Asda

Hero by Asda Puppy Dry review

Name: Hero by Asda Puppy Dry
Brand: Hero by Asda

32.2/100Average

DryPuppy

A growth kibble in our Average band, written almost entirely in category terms. Cereals lead, then meat and animal derivatives at 25% with a minimum of 4% chicken named inside. Protein at 28.0% is a respectable growth figure, but neither moisture nor calcium is printed.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

A puppy already settled and thriving on it
Owners who shop for the dog in the supermarket aisle
Steadier growers. Energy runs at 350 kcal per 100g
Feeding alongside a wet food, so fats and moisture come from more than one place

Worth watching

No calcium figure, so plan a big puppy's feeding with your vet
Category terms throughout, which makes an ingredient reaction hard to trace
Carbohydrate estimated at 45.6% of dry matter, and fat modest for growth at 10.0%

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

32.2/100Average

Protein and processingPoor

Nutritional balanceAverage

TransparencyGood

ValueAverage

The details

Dog fit

Listed for puppies of every size. For a large-breed pup, the missing calcium figure is the thing to settle with your vet before the first bag.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Hero by Asda Puppy Dry 32.2

All one Average. Typical dry food: Good.

Very little on this label names anything, so there is little to credit; the protein declaration is the one figure that stands up on its own.

What's in it

CerealsGrain does most of the building, but the label never says which grain, and the source can change between batches.
Meat and animal derivatives25%, including min 4% chickenBeyond the chicken, any warm-blooded land animal in any proportion.
Vegetable protein extractsLifts the 28.0% protein figure with plant protein a dog gets less from.
Derivatives of vegetable origin
Oils and fatsNames no plant and no animal.
Minerals
Chicory root0.1%Rich in inulin, though this is a nod to gut support at that inclusion.

Doses are printed: zinc and iron at 40 mg, manganese at 30 mg and copper at 8 mg per kilo, with vitamin D3 at 1200 IU.

No calcium figure on the label. For a large-breed puppy, plan the feeding with your vet.

Moisture is not declared, so the dry-matter figures assume 8%.

Named ingredients

Cereals, Meat and Animal Derivatives 25% (Including min 4% Chicken) Vegetable Protein Extracts, Derivatives of Vegetable Origin, Oils and Fats, Minerals, Chicory Root (0.1%)

Against the range

Nutritional analysis

Declared analysis

Energy

350 kcal/100g

Protein

28%

Fat

10%

Fibre

Ash

Dry weight

Protein

30.4%

Fat

10.9%

Fibre

3.3%

Ash

9.8%

Carbs

45.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

25%

Carbs

61.8%

Veg

0.1%

Oils

7.9%

Other

5.1%

Pricing & size