Hero by Asda

Hero by Asda Adult Dog 150g Pate Trays: With Beef & Liver review

Name: Hero by Asda Adult Dog 150g Pate Trays: With Beef & Liver
Brand: Hero by Asda

38.9/100Average

WetAdult

Flavour

A supermarket own-label pate in a single-serve tray, pointed at smaller dogs. The analysis underneath is sounder than the label lets on, with protein at 47.4% of dry matter. Both flavours sit in our Average band, because 4% of each headline meat is the only animal content actually named.

Where to buy: coming soon

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Our view

Likely to suit

Small adult dogs, the size the trays are pointed at
One portion at a time: a 150g tray per meal, nothing left to cover
Dogs that find richer wet food heavy going
Starch kept down, carbohydrate estimated at 13.2% of dry matter
An older mouth that prefers a smooth pate to chunks

Worth watching

Only 4% of each headline meat named, so neither can anchor an elimination diet
Various sugars on both labels with no amount printed
Fish oil inside the oils and fats, for a fish-free household
Meat and animal derivatives can change from batch to batch

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

38.9/100Average

Protein and processingAverage

Nutritional balanceOutstanding

TransparencyExcellent

ValueAverage

The details

Dog fit

Listed for small adult dogs. The label's guide for a dog of 5 to 10 kg runs from 450 to 750 grams a day, so check that against your dog before buying by the box.

Food type

Wet

Life stage

Adult

Breed size

Small

Main protein

Beef

The score, in context

With Beef 38.9
With Turkey 38.9

All two Average. Typical wet food: Excellent.

The analysis is sound and protein-forward; it is how little of the bowl is named animal that keeps both trays well back from the middle of the shelf.

What's in it

Meat and animal derivatives60%Any warm-blooded land animal in any mix, so a batch need not match the next.
Beef4%
Liver4%Nutrient dense and palatable. The animal is not named.
Minerals
Oils and fats, including fish oilfish oil 0.2%The fish oil is a good inclusion; the rest of the oil is unnamed.
Various sugarsAdded because dogs enjoy them, with no amount printed.
Derivatives of vegetable origin, including chicorychicory 0.1%Chicory's inulin feeds the good gut bacteria.

Vitamin D3 and vitamin E with zinc, copper, manganese and iodine, each with a figure per kilo.

Named ingredients

Meat and Animal Derivatives (60% including 4% Beef, 4% Liver), Minerals, Oils and Fats (0.2% Fish Oil), Various Sugars, Derivatives of Vegetable Origin (0.1% Chicory)

Against the range

Named meats: Beef 4%, liver 4%; Turkey and lamb in the other tray.
Organ meat: Liver; None named in the turkey and lamb.

The only tray of the pair with an organ meat, which tends to win over a fussy eater.

Two flavours on the same five-line list, four of the entries legal category terms. Meat and animal derivatives makes up 60% of each tray, with two named animals at 4% apiece the only fixed points. Fish oil at 0.2% is named inside the oils and fats, and various sugars appear with no amount.

The analysis and the additive panel are identical: protein converts to 47.4% of dry matter, fat to 26.3%, and moisture is 81.0%. Only the two named meats change.

Nutritional analysis

Declared analysis

Energy

83 kcal/100g

Protein

Fat

Fibre

0.5%

Ash

Moisture

81%

Dry weight

Protein

47.4%

Fat

26.3%

Fibre

2.6%

Ash

10.5%

Carbs

13.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

46%

Added water

16%

Carbs

15.9%

Oils

8.3%

Other

13.8%

Pricing & size