Hero by Asda

Hero by Asda Adult Dog Dry: With Beef & Veg review

Name: Hero by Asda Adult Dog Dry: With Beef & Veg
Brand: Hero by Asda

37.1/100Average

DryAdult

Flavour

A plain everyday kibble in our Average band, complete and dosed in print, that will feed a dog who gets on with it. The score comes from the label: it never says which animals or which cereals are in the bag. Of the 24% meat block, 4% is named.

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Our view

Likely to suit

Dogs with no known food sensitivities who hold their condition on it
A bag you can pick up with the weekly shopping
Steady, moderately active adults, with fat at 8.5% on the beef and 9.5% on the chicken
A little prebiotic, from dried chicory root on both lists

Worth watching

Most of the meat block could come from more than one species
Unnamed cereals, so a dog avoiding wheat or maize cannot be kept off them
Zinc as the oxide, the least readily absorbed of the common forms

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

37.1/100Average

Protein and processingPoor

Nutritional balancePoor

TransparencyGood

ValueAverage

The details

Dog fit

Listed for adult dogs of every size. Weigh the bowl for the first week and settle the amount against your dog's waistline.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

With Chicken 38.2
With Beef 37.1

All two Average. Typical dry food: Good.

Nearly all of the gap to the typical dry food comes from what the label declines to say, not from anything a dog would notice.

What's in it

CerealsLeads the bag. No cereal is named.
Meat and animal derivatives24%A legal category. Only 4% is named as beef, so the rest could be more than one species.
Vegetables4% peas named inside.
Oils and fatsCategory name, no source.
Derivatives of vegetable originAnother umbrella term.
Minerals
Dried chicory root0.1%Inulin for the gut bacteria. Small, as prebiotic doses usually are.

Vitamins A, D3 and E with copper, manganese, iodine, selenium, zinc and iron dosed per kilo, in the basic forms: zinc as the oxide, selenium as sodium selenite.

The composition line says the pea component is typically 80% of the product, which cannot square with the itemised list. Go by the list.

Named ingredients

Cereals, Meat and Animal Derivatives 24% (4% Beef in the Beef component), Vegetables (4% Peas in the Pea component), Oils and Fats, Derivatives of Vegetable origin, Minerals, Dried Chicory Root (0.1%), Total Meat and animal derivatives 24%, Beef component typically 20% (of which 4% Beef), Pea component typically 80% of product

Against the range

Energy: 330 kcal per 100g; 352 on the chicken
Ash, dry matter: 10.9%; 9.8% on the chicken
Named cereal: None; The chicken pins 4% to rice

The leaner of the two, with more bone in the mix by the ash figure.

Both recipes are a cereal base, a 24% meat and animal derivatives block with 4% of a named species inside it, vegetables, oils and fats, and dried chicory root at 0.1%. Every main entry is a category name, so the exact contents can change between batches.

The vitamins and trace elements are dosed in print on both. What varies is small: the chicken bag names 4% rice and runs a little richer, while the beef bag carries more ash.

Nutritional analysis

Declared analysis

Energy

330 kcal/100g

Protein

21%

Fat

8.5%

Fibre

3.5%

Ash

10%

Moisture

Dry weight

Protein

22.8%

Fat

9.2%

Fibre

3.8%

Ash

10.9%

Carbs

53.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

35.5%

Carbs

64.5%

Veg

0.1%

Pricing & size