

Hero by Asda
Hero by Asda Adult Dog Cans in Gravy: With Beef review
Asda's own tinned dinner in gravy, a plain recipe that has kept a great many dogs in good order. The animal on the front is only 4% of the tin; the rest of the meat sits under a catch-all term. Nothing inside it is troubling.
Our view
Likely to suit
- Enthusiastic eaters who take to soft food under gravy
- Dogs that never drink quite enough: moisture is 81.5% of every tin
- Owners who pick dog food up on the weekly shop
- More than one dog, as beef, chicken and turkey share a recipe and swap freely
- Adult dogs from toy to giant
Worth watching
- The named animal is 4%, and the rest hides under meat and animal derivatives, so none can anchor an elimination diet
- Cereals with no grain named, which matters if one grain is already off the menu
- Various sugars on all three labels
- Carbohydrate near 37.9% of dry matter, where the typical adult wet food runs at 15.8%
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adult dogs of every size. A 15kg dog needs close to three tins a day, so check the daily amount against your shopping.
Wet
Adult
Toy, Small, Medium, Large, Giant
The score, in context
- With Beef 35.9
- With Chicken 35.9
- With Turkey 35.9
All three Average. Typical wet food: Excellent.
The three read the same, so the flavour makes no difference, and the gap to the typical wet food is almost all on the meat side.
What's in it
- Meat and animal derivatives, including beef36%, beef 4%A legal catch-all for land-animal parts; it commits the maker to nothing in particular.
- CerealsNo grain named, and it can change between runs.
- Minerals
- Various sugarsLast on the list, so the quantity is modest.
Vitamin D3 at 150 IU and vitamin E at 15 mg, with iron, iodine, manganese, zinc and copper as sulphates, each dosed.
Beef carries more purines than poultry; the copy suggests a word with your vet if there is a history of urinary stones.
Named ingredients
Against the range
- Animal block
- 36%
- 35% on chicken and turkey.
- Named animal
- Beef, 4%
- Chicken or turkey, 4%.
The red-meat tin, and the only one with a point more in the animal block.
Every tin is the same four-line recipe: meat and animal derivatives at 35% or 36%, with the named animal pinned at 4%, then cereals, minerals and various sugars. The analysis is identical across all three, protein at 32.4% of dry matter and fat at 16.2%. Only the 4% animal changes.
No calcium figure is declared anywhere, and the added panel is short but fully dosed.
Nutritional analysis
Declared analysis
6%
3%
0.5%
2%
81.5%
Dry weight
32.4%
16.2%
2.7%
10.8%
37.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
36%
16.5%
38.9%
8.6%
Pricing & size
- Price per kilo
- £1.45 (RRP)
- Pack
- 6 x 400g
- A 15kg dog eats (our estimate)
- 1060 to 1295 g a day, 1180 in the middle
- Cost per day, 15kg dog
- £1.71
Close to three tins a day for a 15kg dog, as wet food is mostly water.
Budget end of the market for a wet food, though the analysis does not quite earn even that.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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