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Hero by Asda Adult Dog Cans in Gravy – With Chicken

Hero by Asda

Hero by Asda Adult Dog Cans in Gravy: With Chicken review

35.9/100Average
WetAdult

Asda's own tinned dinner in gravy, a plain recipe that has kept a great many dogs in good order. The animal on the front is only 4% of the tin; the rest of the meat sits under a catch-all term. Nothing inside it is troubling.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Enthusiastic eaters who take to soft food under gravy
  • Dogs that never drink quite enough: moisture is 81.5% of every tin
  • Owners who pick dog food up on the weekly shop
  • More than one dog, as beef, chicken and turkey share a recipe and swap freely
  • Adult dogs from toy to giant

Worth watching

  • The named animal is 4%, and the rest hides under meat and animal derivatives, so none can anchor an elimination diet
  • Cereals with no grain named, which matters if one grain is already off the menu
  • Various sugars on all three labels
  • Carbohydrate near 37.9% of dry matter, where the typical adult wet food runs at 15.8%

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
35.9/100Average
Protein and processingPoor
Nutritional balanceGood
TransparencyOutstanding
ValueAverage

The details

Dog fit

Listed for adult dogs of every size. A 15kg dog needs close to three tins a day, so check the daily amount against your shopping.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. With Beef 35.9
  2. With Chicken 35.9
  3. With Turkey 35.9

All three Average. Typical wet food: Excellent.

The three read the same, so the flavour makes no difference, and the gap to the typical wet food is almost all on the meat side.

What's in it
  • Meat and animal derivatives, including chicken35%, chicken 4%The maker is the thing you trust here, not the recipe.
  • CerealsUnnamed grain.
  • Minerals
  • Various sugars

A short dosed panel: vitamins D3 and E with iron, iodine, manganese, zinc and copper.

Chicken is the meat most often behind an intolerance, being the most common.

Named ingredients

Meat and Animal Derivatives (35%, including 4% Chicken), Cereals, Minerals, Various Sugars
Against the range
Named animal
Chicken, 4%
Beef or turkey on the others.
Animal block
35%
Same as turkey; beef is 36%.

The easiest tin to tempt a doubtful eater with.

Every tin is the same four-line recipe: meat and animal derivatives at 35% or 36%, with the named animal pinned at 4%, then cereals, minerals and various sugars. The analysis is identical across all three, protein at 32.4% of dry matter and fat at 16.2%. Only the 4% animal changes.

No calcium figure is declared anywhere, and the added panel is short but fully dosed.

Nutritional analysis

Declared analysis

Energy
75 kcal/100g
Protein

6%

Fat

3%

Fibre

0.5%

Ash

2%

Moisture

81.5%

Dry weight

Protein

32.4%

Fat

16.2%

Fibre

2.7%

Ash

10.8%

Carbs

37.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

35%

Added water

16.5%

Carbs

39.7%

Other

8.8%

Pricing & size
Price per kilo
£1.45 (RRP)
Pack
6 x 400g
A 15kg dog eats (our estimate)
1060 to 1295 g a day, 1180 in the middle
Cost per day, 15kg dog
£1.71

Close to three tins a day for a 15kg dog.

Budget end for a wet food, and the price still runs a little ahead of the analysis.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026