

Hero by Asda
Hero by Asda Adult Dog Cans in Gravy: With Turkey review
Hero by Asda Adult Dog Cans in Gravy is the supermarket's own tinned dinner, offered with beef, with chicken and with turkey. Each label runs to four entries: meat and animal derivatives leading at 35% or 36% depending on the tin, then cereals, minerals and various sugars, with the animal on the front pinned at 4%. Our Average band takes all three. The meat side of the list is what sets them there, and nothing inside the tin is troubling.
Our view
Likely to suit
You know the sort of tin this is, and so, most likely, does your dog.
- Enthusiastic eaters who take to soft food under gravy far more readily than to anything dry
- Dogs that never drink quite enough, since moisture is declared at 81.5% of every tin
- Owners who would rather pick dog food up on the weekly shop than order it in
- Households with more than one dog, because the beef, chicken and turkey tins are built on the same recipe and can be swapped freely
- Adult dogs from toy to giant, the whole span the maker feeds this tin across
Worth watching
A few label details repay a second read before you make this your dog's regular dinner.
- The named animal is just 4% of each tin, and the remainder of the animal content hides under meat and animal derivatives, so none of the three flavours can anchor an elimination diet
- Cereals are listed without a grain being named, which matters in a house already keeping one grain out of the bowl
- Various sugars appear on all three labels, one to note if added sugar is something you avoid
- Carbohydrate converts to an estimated 37.9% of dry matter, where the typical adult wet food runs at 15.8%, so the grain carries more of this tin than wet food usually asks
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
You know the sort of tin this is, and so, most likely, does your dog. A few label details repay a second read before you make this your dog's regular dinner.
Wet
Adult
Toy, Small, Medium, Large, Giant
The score, in context
All three tins land in our Average band, close enough together that the flavour you pick makes no difference to the reading. The typical adult wet food sits some way above them, in our Excellent band, and most of that distance is on the meat side. Protein and processing reads Poor, while nutritional balance comes back Good, transparency Outstanding and value Average. None of this is a warning about the tin. It is a plain supermarket dinner that has kept a great many dogs in good order, and the band reflects how plain the recipe is rather than what the dog experiences.
What's in it
Ingredients, as declared: Meat and Animal Derivatives (35%, including 4% Turkey), Cereals, Minerals, Various Sugars
Named ingredients
Nutritional additives
Vitamin D₃ 150 IU, Vitamin E 15 mg, Iron (Iron (II) Sulphate Monohydrate) 10.48 mg, Iodine (Calcium (II) Iodate Anhydrous) 0.39 mg, Maganese (Maganous Sulphate Monohydrate) 1.3 mg, Zinc (Zinc Sulphate Monohydrate) 15 mg, Copper (Copper (II) Sulphate Pentahydrate) 0.5 mg
Ingredient notes
Meat and animal derivatives opens every tin, 36% in the beef and 35% in the chicken and the turkey, and the animal named on the front accounts for 4% of that. In law that term covers the fleshy parts and processing products of warm-blooded land animals. It takes in everything from good muscle meat to the offcuts, and commits the maker to nothing in particular. Some very respectable recipes use it to keep a formula private, and plenty of everyday ones use it because the mix follows whatever the supply chain has. Either way, it is the maker you are trusting, not the recipe you are reading.
Cereals is the next entry, and it is just as open a word. Wheat, maize, barley, oats and rice all live inside it, and the grain can change between production runs without a word changing on the tin. For most dogs it will not matter. If you are keeping a dog off one particular grain, it is the detail that matters most.
The analysis is where firm ground returns. Protein converts to 32.4% of dry matter and fat to 16.2%. That gentle, middle-of-the-road balance suits a dog that struggles with richer dinners. The figure that stands out is carbohydrate. Our estimate puts it at 37.9% of dry matter against 15.8% for the typical adult wet food, and that tells you the cereals are carrying a large share of the tin.
Various sugars closes the list. Sugar is in dog food for the reason it is in ours, and in a list of four entries it is the last one, so the quantity is modest. Still, if your dog is carrying extra weight or has had dental work done, it is a line to be aware of.
The added panel is short and fully dosed, with vitamin D₃ at 150 IU and vitamin E at 15 mg alongside iron, zinc, manganese, iodine and copper, each printed with its own figure. Calcium is not declared anywhere on the label, so the mineral balance can only be read as far as the ash line goes.
How this variety differs
Turkey at 4%, on the same 35% block as the chicken tin. Leaner and lighter than chicken, turkey often agrees with a dog who finds heavier dinners a struggle, and that makes it a sensible tin to start the range on.
Price and value
£1.45 a kilo, in 400g tins sold in packs of 6, at the same figure for beef, chicken and turkey.
Feeding a 15kg adult dog in moderate condition comes to roughly 1120 grams a day, or close to three tins, working from about 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). At that rate the daily figure is around £1.62.
Nutritional analysis
Declared analysis
6%
3%
0.5%
2%
81.5%
Dry weight
32.4%
16.2%
2.7%
10.8%
37.9%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
35%
16.5%
39.7%
8.8%
Pricing & size
- Pack size
- 6 x 400g
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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