

Pure Pet Food
Pure Pet Food: Duck with a Medley of Veggies & Bursts of Blueberry review
Flavour
Five of these seven air-dried recipes sit in our Outstanding band, with the Herring and the Lamb a step behind in Excellent. The meat is dried gently, never extruded at high heat, and the labels show the working down to the freeze dried share. It sits between kibble and raw.
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Our view
Likely to suit
- Minimally processed feeding without the freezer and hygiene routine raw demands
- Fussy dogs. Gentle drying keeps more of the meat's character than high-heat cooking does
- A house juggling sensitivities. Poultry, red meat and fish to choose from, with fish-free and grain-free options
- Stiff or older dogs: glucosamine and chondroitin at 0.05% each on every label
- Puppies and adults alike. Six of the seven recipes are listed for both
Worth watching
- The Game is for adults only, and the Lamb carries chicken fat and egg behind its name
- Salmon oil in five of the seven. Only the Turkey and Game keep fish off the label
- No calcium figure printed. With a large-breed pup, ask Pure for it
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for every size, and for puppies and adults on all but the Game. The check before ordering a large-breed puppy's food is the calcium figure, which Pure does not print.
Dry
Puppy, Adult
Toy, Small, Medium, Large, Giant
Duck
The score, in context
- Chicken 88.9
- Salmon 88.2
- Turkey 86.5
- Duck 83.7
- Game 82.3
- Herring 79.5
- Lamb 78.1
Seven recipes across Outstanding and Excellent. Typical dry food: Good.
The seven sit closer together than the two bands suggest, so let your dog's protein history and any grain or fish avoidance choose.
What's in it
- Dehydrated duck35%Dried before weighing, so the meat count is concentrated.
- Freeze dried duck, duck fat5%, 6%With the line above, the 46% duck headline.
- Potato, brown riceThe grain-in base.
- Vegetable stock, egg4%, 2%
- Peas, carrot1.5%, 1.2%
- Salmon oil1%Fish, so this is not a fish-free bowl.
- Spinach, broccoli, blueberry0.6%, 0.2%, 0.2%
- Algae, glucosamine, chondroitin0.15%, 0.05% each
The range's shared panel: taurine, L-carnitine at 250mg per kg, and trace minerals mostly as chelates.
No calcium figure on the label. With a large-breed puppy, it is the number to ask Pure for.
Named ingredients
Against the range
- Meat
- 46% duck
- Joint highest, with the Turkey.
- Fibre, declared
- 1.5%
- Lowest in the range.
- Fat, declared
- 13%
- A middle figure; the Chicken and Lamb run richest.
- Grain
- Brown rice
- Also on the Herring, Lamb and Turkey.
A gentle middle path for a dog that has outgrown the common poultries.
Every headline splits into a dehydrated share, a freeze dried share and, on most, a named fat. Potato is the base throughout; brown rice joins it on the Duck, Herring, Lamb and Turkey, and the Chicken, Game and Salmon use pea protein instead. Protein runs from 29.5% to 44.3% of dry matter.
Algae at 0.15% and glucosamine and chondroitin at 0.05% each are on every label. Salmon oil is on five of the seven; the Turkey and Game carry linseed and no fish. Hemp oil at 5% is on the two fish recipes only.
Nutritional analysis
Declared analysis
30%
13%
1.5%
8%
Dry weight
34.1%
14.8%
1.7%
9.1%
40.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
48%
4%
39.7%
2.1%
1%
5.2%
Pricing & size
- Price per kilo
- £13.62 (RRP)
- Pack
- 1kg packs
- A 15kg dog eats
- 175 g a day
- Cost per day, 15kg dog
- £2.38
It sits at the budget end for an air-dried food, and the value is fair for the quality.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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