Pure Pet Food

Pure Pet Food: Herring with White Fish & a Medley of Garden Greens review

Name: Pure Pet Food: Herring with White Fish & a Medley of Garden Greens
Brand: Pure Pet Food

79.5/100Excellent

DryPuppyAdult

Flavour

Five of these seven air-dried recipes sit in our Outstanding band, with the Herring and the Lamb a step behind in Excellent. The meat is dried gently, never extruded at high heat, and the labels show the working down to the freeze dried share. It sits between kibble and raw.

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Our view

Likely to suit

Minimally processed feeding without the freezer and hygiene routine raw demands
Fussy dogs. Gentle drying keeps more of the meat's character than high-heat cooking does
A house juggling sensitivities. Poultry, red meat and fish to choose from, with fish-free and grain-free options
Stiff or older dogs: glucosamine and chondroitin at 0.05% each on every label
Puppies and adults alike. Six of the seven recipes are listed for both

Worth watching

The Game is for adults only, and the Lamb carries chicken fat and egg behind its name
Salmon oil in five of the seven. Only the Turkey and Game keep fish off the label
No calcium figure printed. With a large-breed pup, ask Pure for it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

79.5/100Excellent

Protein and processingOutstanding

Nutritional balanceAverage

TransparencyOutstanding

ValueExcellent

The details

Dog fit

Listed for every size, and for puppies and adults on all but the Game. The check before ordering a large-breed puppy's food is the calcium figure, which Pure does not print.

Food type

Dry

Life stage

Puppy, Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Herring

The score, in context

Chicken 88.9
Salmon 88.2
Turkey 86.5
Duck 83.7
Game 82.3
Herring 79.5
Lamb 78.1

Seven recipes across Outstanding and Excellent. Typical dry food: Good.

The seven sit closer together than the two bands suggest, so let your dog's protein history and any grain or fish avoidance choose.

What's in it

Dehydrated herring, dehydrated white fish18%, 10%No land animal anywhere on this label.
Freeze dried herring and white fish5%Rounds out the 33% fish headline.
Potato, brown rice
Carrot8.2%
Hemp oil5%Shared only with the Salmon recipe.
Vegetable stock4%
Peas, salmon oil1.5%, 1%
Spinach0.6%
Algae, glucosamine, chondroitin0.15%, 0.05% each

The range's shared panel: taurine, L-carnitine at 250mg per kg, and trace minerals mostly as chelates.

No calcium figure on the label. With a large-breed puppy, it is the number to ask Pure for.

Named ingredients

Herring & White Fish (33%, including Dehydrated Herring 18%, Dehydrated White Fish 10%, Freeze Dried Herring & White Fish 5%), Potato, Brown Rice, Carrot (8.2%), Hemp Oil (5%), Vegetable Stock (4%), Minerals, Peas (1.5%), Salmon Oil (1%), Spinach (0.6%), Algae (0.15%, source of Omega 3), Glucosamine (0.05%), Chondroitin (0.05%).

Against the range

Meat: 33% herring and white fish; 30% on the Lamb up to 46% on the Duck and Turkey.
Protein, declared: 26%; Lowest in the range; the Chicken is 39%.
Fat, declared: 12%; Lowest in the range.
Egg: None; On the Chicken, Duck, Game, Lamb and Turkey.

The gentlest analysis of the seven, and a lighter bowl suits some dogs better.

Every headline splits into a dehydrated share, a freeze dried share and, on most, a named fat. Potato is the base throughout; brown rice joins it on the Duck, Herring, Lamb and Turkey, and the Chicken, Game and Salmon use pea protein instead. Protein runs from 29.5% to 44.3% of dry matter.

Algae at 0.15% and glucosamine and chondroitin at 0.05% each are on every label. Salmon oil is on five of the seven; the Turkey and Game carry linseed and no fish. Hemp oil at 5% is on the two fish recipes only.

Nutritional analysis

Declared analysis

Energy

375 kcal/100g

Protein

26%

Fat

12%

Fibre

Ash

8.5%

Dry weight

Protein

29.5%

Fat

13.6%

Fibre

2.3%

Ash

9.7%

Carbs

44.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

33%

Added water

Carbs

42.7%

Veg

8.9%

Oils

Other

5.4%

Pricing & size