Pure Pet Food

Pure Pet Food: Game review

Name: Pure Pet Food: Game
Brand: Pure Pet Food

82.3/100Outstanding

DryAdult

Flavour

Five of these seven air-dried recipes sit in our Outstanding band, with the Herring and the Lamb a step behind in Excellent. The meat is dried gently, never extruded at high heat, and the labels show the working down to the freeze dried share. It sits between kibble and raw.

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Our view

Likely to suit

Minimally processed feeding without the freezer and hygiene routine raw demands
Fussy dogs. Gentle drying keeps more of the meat's character than high-heat cooking does
A house juggling sensitivities. Poultry, red meat and fish to choose from, with fish-free and grain-free options
Stiff or older dogs: glucosamine and chondroitin at 0.05% each on every label
Puppies and adults alike. Six of the seven recipes are listed for both

Worth watching

The Game is for adults only, and the Lamb carries chicken fat and egg behind its name
Salmon oil in five of the seven. Only the Turkey and Game keep fish off the label
No calcium figure printed. With a large-breed pup, ask Pure for it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

82.3/100Outstanding

Protein and processingOutstanding

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Listed for every size, and for puppies and adults on all but the Game. The check before ordering a large-breed puppy's food is the calcium figure, which Pure does not print.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Game

The score, in context

Chicken 88.9
Salmon 88.2
Turkey 86.5
Duck 83.7
Game 82.3
Herring 79.5
Lamb 78.1

Seven recipes across Outstanding and Excellent. Typical dry food: Good.

The seven sit closer together than the two bands suggest, so let your dog's protein history and any grain or fish avoidance choose.

What's in it

Dehydrated turkey, dehydrated duck20%, 10%The game here is two birds.
Freeze dried turkey and duck, turkey fat5%, 6%Completes the 41% headline.
Potato
Pea proteinPart of the protein figure is pea, not bird.
Dried carrot8.3%
Vegetable stock, egg4%, 2%
Peas, linseed1.5%, 1%Linseed carries the fatty acids, which keeps fish off the label.
Spinach, broccoli0.6%, 0.2%
Algae, glucosamine, chondroitin0.15%, 0.05% eachAlgae is the omega 3 every label shares; the other two are the joint pair.

Taurine at 1,000mg and L-carnitine at 250mg per kg, with iron, manganese and copper as chelates and every trace mineral dosed in print.

The only recipe listed for adults alone. A puppy needs one of the other six.

Named ingredients

Game (41%, including Dehydrated Turkey 20%, Dehydrated Duck 10%, Freeze Dried Turkey & Duck 5%, Turkey Fat 6%), Potato, Pea Protein, Dried Carrot (8.3%), Vegetable Stock (4%), Egg (2%), Minerals, Peas (1.5%), Linseed (1%), Spinach (0.6%), Broccoli (0.2%), Algae (0.15%, source of Omega 3), Glucosamine (0.05%), Chondroitin (0.05%).

Against the range

Meat: 41% turkey and duck; The only two-animal recipe.
Life stage: Adults only; Puppy and adult on the other six.
Fish on the label: None; Only the Turkey also keeps fish off.
Protein: Second highest in the range; Only the Chicken is higher.

For an adult dog that must stay away from fish and grain at once, this is the one recipe that does both.

Every headline splits into a dehydrated share, a freeze dried share and, on most, a named fat. Potato is the base throughout; brown rice joins it on the Duck, Herring, Lamb and Turkey, and the Chicken, Game and Salmon use pea protein instead. Protein runs from 29.5% to 44.3% of dry matter.

Algae at 0.15% and glucosamine and chondroitin at 0.05% each are on every label. Salmon oil is on five of the seven; the Turkey and Game carry linseed and no fish. Hemp oil at 5% is on the two fish recipes only.

Nutritional analysis

Declared analysis

Energy

373 kcal/100g

Protein

38%

Fat

14%

Fibre

Ash

8.5%

Dry weight

Protein

43.2%

Fat

15.9%

Fibre

3.4%

Ash

9.7%

Carbs

27.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

43%

Added water

Carbs

38%

Veg

9.2%

Other

5.8%

Pricing & size

Price per kilo: £13.62 (RRP)
Pack: Not published - Pure is sold only as a personalised subscription. There is no per-recipe pack size or price; the box size is derived from the dog's calculated scoops/day (see **Feeding amounts** below).
A 15kg dog eats: 180 g a day
Cost per day, 15kg dog: £2.45

Sold through Pure's personalised subscription, portioned to the dog.

Budget end of the market for an air-dried food, and fair value for what is in it.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.