

Pure Pet Food
Pure Pet Food: Salmon with White Fish & Garden Greens review
Flavour
Five of these seven air-dried recipes sit in our Outstanding band, with the Herring and the Lamb a step behind in Excellent. The meat is dried gently, never extruded at high heat, and the labels show the working down to the freeze dried share. It sits between kibble and raw.
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Our view
Likely to suit
- Minimally processed feeding without the freezer and hygiene routine raw demands
- Fussy dogs. Gentle drying keeps more of the meat's character than high-heat cooking does
- A house juggling sensitivities. Poultry, red meat and fish to choose from, with fish-free and grain-free options
- Stiff or older dogs: glucosamine and chondroitin at 0.05% each on every label
- Puppies and adults alike. Six of the seven recipes are listed for both
Worth watching
- The Game is for adults only, and the Lamb carries chicken fat and egg behind its name
- Salmon oil in five of the seven. Only the Turkey and Game keep fish off the label
- No calcium figure printed. With a large-breed pup, ask Pure for it
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for every size, and for puppies and adults on all but the Game. The check before ordering a large-breed puppy's food is the calcium figure, which Pure does not print.
Dry
Puppy, Adult
Toy, Small, Medium, Large, Giant
Salmon
The score, in context
- Chicken 88.9
- Salmon 88.2
- Turkey 86.5
- Duck 83.7
- Game 82.3
- Herring 79.5
- Lamb 78.1
Seven recipes across Outstanding and Excellent. Typical dry food: Good.
The seven sit closer together than the two bands suggest, so let your dog's protein history and any grain or fish avoidance choose.
What's in it
- Dehydrated salmon, dehydrated white fish18%, 12%No land animal on the label.
- Freeze dried salmon and white fish, salmon oil5%, 1%Completes the 36% fish headline.
- Potato
- Pea proteinGrain free, and part of the protein figure comes from pea.
- Carrot8%
- Hemp oil5%Shared only with the Herring.
- Vegetable stock, sweet potato, coconut4%, 3%, 3%
- Peas, spinach, strawberry1.5%, 0.6%, 0.2%
- Algae, glucosamine, chondroitin0.15%, 0.05% eachAlgae is the omega 3 every label shares; the other two are the joint pair.
Taurine at 1,000mg and L-carnitine at 250mg per kg, with iron, manganese and copper as chelates and every trace mineral dosed in print.
No calcium figure on the label. With a large-breed puppy, it is the number to ask Pure for.
Named ingredients
Against the range
- Meat
- 36% salmon and white fish
- The Herring is the other all-fish recipe, at 33%.
- Grain
- None, pea protein instead
- Grain free with the Chicken and Game.
- Energy
- 361 kcal per 100g
- Lightest in the range.
- Ash
- Highest of the seven
- The others run lower.
Just behind the Chicken on our scoring, and the pick for a dog off land meats and grain together.
Every headline splits into a dehydrated share, a freeze dried share and, on most, a named fat. Potato is the base throughout; brown rice joins it on the Duck, Herring, Lamb and Turkey, and the Chicken, Game and Salmon use pea protein instead. Protein runs from 29.5% to 44.3% of dry matter.
Algae at 0.15% and glucosamine and chondroitin at 0.05% each are on every label. Salmon oil is on five of the seven; the Turkey and Game carry linseed and no fish. Hemp oil at 5% is on the two fish recipes only.
Nutritional analysis
Declared analysis
33%
14%
3.5%
9.5%
Dry weight
37.5%
15.9%
4%
10.8%
31.8%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
36%
4%
38.6%
8.8%
5%
7.7%
Pricing & size
- Price per kilo
- £13.62 (RRP)
- Pack
- 1kg packs
- A 15kg dog eats
- 185 g a day
- Cost per day, 15kg dog
- £2.52
The lightest recipe by energy, so a 15kg dog eats 185 grams a day, the top of the range.
Budget end of the market for an air-dried food, and fair value for what is in it.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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