Pure Pet Food

Pure Pet Food: Lamb review

Name: Pure Pet Food: Lamb
Brand: Pure Pet Food

78.1/100Excellent

DryPuppyAdult

Flavour

Five of these seven air-dried recipes sit in our Outstanding band, with the Herring and the Lamb a step behind in Excellent. The meat is dried gently, never extruded at high heat, and the labels show the working down to the freeze dried share. It sits between kibble and raw.

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Our view

Likely to suit

Minimally processed feeding without the freezer and hygiene routine raw demands
Fussy dogs. Gentle drying keeps more of the meat's character than high-heat cooking does
A house juggling sensitivities. Poultry, red meat and fish to choose from, with fish-free and grain-free options
Stiff or older dogs: glucosamine and chondroitin at 0.05% each on every label
Puppies and adults alike. Six of the seven recipes are listed for both

Worth watching

The Game is for adults only, and the Lamb carries chicken fat and egg behind its name
Salmon oil in five of the seven. Only the Turkey and Game keep fish off the label
No calcium figure printed. With a large-breed pup, ask Pure for it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

78.1/100Excellent

Protein and processingOutstanding

Nutritional balanceGood

TransparencyOutstanding

ValueExcellent

The details

Dog fit

Listed for every size, and for puppies and adults on all but the Game. The check before ordering a large-breed puppy's food is the calcium figure, which Pure does not print.

Food type

Dry

Life stage

Puppy, Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Lamb

The score, in context

Chicken 88.9
Salmon 88.2
Turkey 86.5
Duck 83.7
Game 82.3
Herring 79.5
Lamb 78.1

Seven recipes across Outstanding and Excellent. Typical dry food: Good.

The seven sit closer together than the two bands suggest, so let your dog's protein history and any grain or fish avoidance choose.

What's in it

Dehydrated lamb, freeze dried lamb25%, 5%The 30% lamb headline, the smallest meat share in the range.
Potato, brown rice
Carrot8.2%
Chicken fat5%
Vegetable stock, egg4% eachEgg at twice the Chicken recipe's share.
Coconut, sweet potato4%, 3%The Lamb's own touches.
Peas, salmon oil1.5%, 1%
Spinach0.6%
Algae, glucosamine, chondroitin0.15%, 0.05% each

The range's shared panel: taurine, L-carnitine at 250mg per kg, and trace minerals mostly as chelates.

Chicken fat at 5% and egg at 4% sit behind the lamb. This is not a chicken-free recipe.

No calcium figure on the label. With a large-breed puppy, it is the number to ask Pure for.

Named ingredients

Lamb (30%, including Dehydrated Lamb 25%, Freeze Dried Lamb 5%), Potato, Brown Rice, Carrot (8.2%), Chicken Fat (5%) Vegetable Stock (4%), Egg (4%), Coconut (4%), Sweet Potato (3%), Minerals, Peas (1.5%), Salmon Oil (1%), Spinach (0.6%), Algae (0.15%, source of Omega 3), Glucosamine (0.05%), Chondroitin (0.05%).

Against the range

Meat: 30% lamb; 33% to 46% on the others.
Other animals on the label: Chicken fat, egg, salmon oil; Turkey and Game carry no fish.
Fat: Joint richest, with the Chicken; The Herring is leanest at 12%.
Coconut: 4%; 3% on the Salmon, none elsewhere.

A treat for a lamb-loving dog, as long as chicken is not the problem.

Every headline splits into a dehydrated share, a freeze dried share and, on most, a named fat. Potato is the base throughout; brown rice joins it on the Duck, Herring, Lamb and Turkey, and the Chicken, Game and Salmon use pea protein instead. Protein runs from 29.5% to 44.3% of dry matter.

Algae at 0.15% and glucosamine and chondroitin at 0.05% each are on every label. Salmon oil is on five of the seven; the Turkey and Game carry linseed and no fish. Hemp oil at 5% is on the two fish recipes only.

Nutritional analysis

Declared analysis

Energy

389 kcal/100g

Protein

27%

Fat

16%

Fibre

Ash

8.5%

Dry weight

Protein

30.7%

Fat

18.2%

Fibre

2.3%

Ash

9.7%

Carbs

39.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

34%

Carbs

42.1%

Veg

8.9%

Oils

Other

8.9%

Pricing & size

Price per kilo: £13.62 (RRP)
Pack: Not published - Pure is sold only as a personalised subscription. There is no per-recipe pack size or price; the box size is derived from the dog's calculated scoops/day (see **Feeding amounts** below).
A 15kg dog eats: 170 g a day
Cost per day, 15kg dog: £2.32

Sold through Pure's personalised subscription, portioned to the dog.

Budget end of the market for an air-dried food, and fair value for what is in it.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.