Pure Pet Food

Pure Pet Food: Chicken with garden greens & strawberry pieces review

Name: Pure Pet Food: Chicken with garden greens & strawberry pieces
Brand: Pure Pet Food

88.9/100Outstanding

DryPuppyAdult

Flavour

Five of these seven air-dried recipes sit in our Outstanding band, with the Herring and the Lamb a step behind in Excellent. The meat is dried gently, never extruded at high heat, and the labels show the working down to the freeze dried share. It sits between kibble and raw.

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Our view

Likely to suit

Minimally processed feeding without the freezer and hygiene routine raw demands
Fussy dogs. Gentle drying keeps more of the meat's character than high-heat cooking does
A house juggling sensitivities. Poultry, red meat and fish to choose from, with fish-free and grain-free options
Stiff or older dogs: glucosamine and chondroitin at 0.05% each on every label
Puppies and adults alike. Six of the seven recipes are listed for both

Worth watching

The Game is for adults only, and the Lamb carries chicken fat and egg behind its name
Salmon oil in five of the seven. Only the Turkey and Game keep fish off the label
No calcium figure printed. With a large-breed pup, ask Pure for it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

88.9/100Outstanding

Protein and processingOutstanding

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Listed for every size, and for puppies and adults on all but the Game. The check before ordering a large-breed puppy's food is the calcium figure, which Pure does not print.

Food type

Dry

Life stage

Puppy, Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Chicken 88.9
Salmon 88.2
Turkey 86.5
Duck 83.7
Game 82.3
Herring 79.5
Lamb 78.1

Seven recipes across Outstanding and Excellent. Typical dry food: Good.

The seven sit closer together than the two bands suggest, so let your dog's protein history and any grain or fish avoidance choose.

What's in it

Dehydrated chicken35%Water already gone before it is weighed, so this is far more meat than 35% of fresh chicken.
Freeze dried chicken, chicken fat5% eachTogether with the line above, the 45% chicken headline.
PotatoThe base under every recipe in the range.
Pea proteinConcentrated plant protein. It lifts the analysis, so some of the protein here is pea.
Carrot8.2%
Vegetable stock, egg4%, 2%
Peas, salmon oil1.5%, 1%Salmon oil puts fish on the label.
Spinach, strawberry0.6%, 0.2%Seasoning, honestly labelled.
Algae, glucosamine, chondroitin0.15%, 0.05% eachAlgae is the omega 3 every label shares; the other two are the joint pair.

Taurine at 1,000mg and L-carnitine at 250mg per kg, with iron, manganese and copper as chelates and every trace mineral dosed in print.

No calcium figure on the label. With a large-breed puppy, it is the number to ask Pure for.

Named ingredients

Chicken (45%, including Dehydrated Chicken 35%, Freeze Dried Chicken 5%, Chicken Fat 5%), Potato, Pea Protein, Carrot (8.2%), Vegetable Stock (4%), Egg (2%), Minerals, Peas (1.5%), Salmon Oil (1%), Spinach (0.6%), Strawberry (0.2%), Algae (0.15%, source of Omega 3), Glucosamine (0.05%), Chondroitin (0.05%).

Against the range

Meat: 45%: 35% dehydrated, 5% freeze dried, 5% fat; 30% on the Lamb up to 46% on the Duck and Turkey.
Protein, declared: 39%; Highest in the range.
Grain: None, pea protein instead; Grain free with the Game and Salmon; brown rice on the other four.
Fish on the label: Salmon oil; Only the Turkey and Game keep fish off.

The recipe at the head of the range on our scoring, and the one to start with for a dog that is fine on chicken.

Every headline splits into a dehydrated share, a freeze dried share and, on most, a named fat. Potato is the base throughout; brown rice joins it on the Duck, Herring, Lamb and Turkey, and the Chicken, Game and Salmon use pea protein instead. Protein runs from 29.5% to 44.3% of dry matter.

Algae at 0.15% and glucosamine and chondroitin at 0.05% each are on every label. Salmon oil is on five of the seven; the Turkey and Game carry linseed and no fish. Hemp oil at 5% is on the two fish recipes only.

Nutritional analysis

Declared analysis

Energy

388 kcal/100g

Protein

39%

Fat

16%

Fibre

Ash

Dry weight

Protein

44.3%

Fat

18.2%

Fibre

3.4%

Ash

9.1%

Carbs

25%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

47%

Added water

Carbs

34.5%

Veg

8.9%

Oils

Other

4.5%

Pricing & size