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Pure Pet Food Sensitive – Chicken with garden greens & sweet strawberries

Pure Pet Food

Pure Pet Food Sensitive: Chicken with garden greens & sweet strawberries review

80.8/100Outstanding
DryAdultSenior

Pure Pet Food Sensitive is the calm end of Pure's air-dried work. Every recipe has one headline protein and a short plant list with a figure against every entry, and the same considered tail closes all four labels. Chicken runs at 32% and Turkey at 34% on a single bird apiece, the Game pairs turkey with duck, and the Salmon keeps to fish alone on a grain free base. Prebiotics, algae omega 3 and a glucosamine and chondroitin pair close every recipe. The range sits in our Outstanding band.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If your dog's stomach has strong opinions, a recipe with fewer moving parts is usually where the peace comes from.

  • Dogs whose digestion is easily upset, since each recipe keeps its animal count low and names everything else
  • Owners who want the prebiotics in the food rather than in a separate pot, with chicory root and MOS on all four labels
  • Stiff or older dogs, with glucosamine and chondroitin at 0.025% each on every recipe
  • A dog kept off land meat, since the Salmon takes its protein from fish alone
  • Households feeding one bag to an adult and a senior alike, since every recipe lists both stages
  • Dogs that need grain off the label, with the Salmon built on potato and sweet potato instead of rice

Worth watching

These recipes differ from one another more than the shared front of pack suggests.

  • Brown rice runs through the Chicken, Turkey and Game, so only the Salmon keeps grain off the list
  • The Game pairs turkey with duck, so it cannot carry a single protein plan
  • The Salmon uses pea protein alongside its fish, so not every point of its protein figure comes from the animal
  • Each recipe carries the fat of its own bird, chicken fat in one and turkey fat in two, so the headline meat reaches further down the list than it first appears
  • Potato and rice do real work in these recipes, so measure the portions if your dog gains weight easily

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
80.8/100Outstanding
Protein and processingOutstanding
Nutritional balanceAverage
TransparencyExcellent
ValueOutstanding

The Details

Dog fit

If your dog's stomach has strong opinions, a recipe with fewer moving parts is usually where the peace comes from. These recipes differ from one another more than the shared front of pack suggests.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

All four recipes sit in our Outstanding band and finish close together, so nothing here rides on rank. Protein and processing reads Outstanding on every recipe, transparency Excellent or better, and nutritional balance is the quieter line, Good on the salmon and the turkey and Average on the other two. The label explains it: named meat, dried and split into its parts, figures against every plant entry, and a potato and rice base holding a share a meatier recipe would give the animal. Air-dried food has no settled typical for us to hold this range against, so the band is a straight reading of what these four labels declare.

What's in it

Ingredients, as declared: Chicken (32%, including Dehydrated Chicken 30%, Chicken Fat 2%), Potato, Brown Rice, Peas (4%), Linseed (4%), Vegetable Stock (3%), Minerals, Spinach (1%), Carrot (0.3%), Strawberry (0.1%), Broccoli (0.1%), Algae (0.075%, source of Omega 3), Prebiotic Chicory Root (0.05%), Prebiotic MOS (0.05%), Glucosamine (0.025%), Chondroitin (0.025%).

Named ingredients

Chicken (32%, including Dehydrated Chicken 30%, Chicken Fat 2%), Potato, Brown Rice, Peas (4%), Linseed (4%), Vegetable Stock (3%), Minerals, Spinach (1%), Carrot (0.3%), Strawberry (0.1%), Broccoli (0.1%), Algae (0.075%, source of Omega 3), Prebiotic Chicory Root (0.05%), Prebiotic MOS (0.05%), Glucosamine (0.025%), Chondroitin (0.025%).

Nutritional additives

_(the page labels this "Nutritional Additives (per kg)")_: Vitamin A 15,000IU, Vitamin D3 1500IU, Vitamin E 100mg, Vitamin C 20mg, Taurine 500mg, L-carnitine 125mg, Zinc (Zinc sulphate monohydrate) 100mg, Iron (Iron (II) sulphate monohydrate) 60mg, Manganese (Manganous sulphate monohydrate) 25mg, Copper (Copper (II) sulphate pentahydrate) 10mg, Iodine (Calcium iodate, anhydrous) 2mg, Selenium (Sodium selenite) 0.05mg.

Ingredient notes

Pure splits its headline into parts, and that is the most useful thing about these labels. Chicken reads 32%, made up of 30% dehydrated chicken and 2% chicken fat, and Turkey reads 34% as 30% dehydrated turkey with 4% turkey fat. The Game gives 20% turkey, 10% duck and 4% turkey fat, while the Salmon shows 21% dehydrated salmon with 2% dehydrated white fish. The water is out of that meat before it is weighed. Those figures stand for considerably more animal than the same numbers would on a kibble made with fresh meat.

Potato leads underneath the meat, with brown rice following on three of the four, while the Salmon swaps rice for sweet potato at 16.5% and pea protein. Starch takes a real share here, the estimated carbohydrate landing between 43.3% and 47.4% of dry matter, and protein converts to between 29.5% and 31.8%. That is the trade a sensitive recipe often makes: fewer ingredients and gentler ones, with a steady base doing the filling.

The fatty acid work is shared across the range. Linseed at 4% brings the plant form of omega 3 on the three land recipes, and hemp oil at 4% does the job on the Salmon. Dried algae at 0.075% appears on every label as the longer chain omega 3 source. The upshot is worth knowing. No fish appears anywhere on the Chicken, the Turkey or the Game. That is unusual, and genuinely handy if fish is what your dog reacts to.

The tail of each label is the same short, honest list. Spinach at 1% and carrot at 0.3% lead the greens, with a berry and broccoli behind them at 0.1% each. Chicory root and MOS sit at 0.05% apiece as the prebiotic pair, and glucosamine and chondroitin close things out at 0.025% each for joints. Small figures, but every one is printed, and that habit is what makes a label trustworthy about its bigger entries.

The added panel is dosed line by line. Three recipes carry taurine at 500mg with L-carnitine at 125mg, alongside vitamins A, D3, E and C and a set of trace minerals. The Salmon runs a richer version of the same panel, doubling both the taurine and the L-carnitine, which reaches 250mg, and adding vitamin E at 200mg with beta carotene at 20mg. None of these labels declares a moisture figure, so the dry matter conversions here assume the 12% a food of this type usually holds.

How this variety differs

Chicken at 32%, split as 30% dehydrated chicken and 2% chicken fat, the leanest headline of the four and the lowest fat figure of the land recipes at 10.8% of dry matter. Strawberry gives the recipe its flourish at 0.1% and spinach its greens at 1%. At 354 kcal per 100g it portions much like the Turkey, and chicken remains the meat most dogs have already proved they can eat.

Price and value

Every recipe comes in 1kg bags.

As a guide, a 15kg adult dog in moderate condition eats about 234 grams a day on the Turkey, 237 on the Chicken and the Game and 246 on the Salmon. Roughly 840 kcal a day is the basis (110 × bodyweight^0.75, the standard maintenance estimate).

Nutritional analysis

Declared analysis

Energy
354 kcal/100g
Protein

26%

Fat

9.5%

Fibre

2.8%

Ash

8%

Dry weight

Protein

29.5%

Fat

10.8%

Fibre

3.2%

Ash

9.1%

Carbs

47.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

32%

Added water

3%

Carbs

53%

Veg

1.5%

Other

10.5%

Pricing & size
Pack size
1kg bags
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026