Pure Pet Food

Pure Pet Food Sensitive: Chicken with garden greens & sweet strawberries review

Name: Pure Pet Food Sensitive: Chicken with garden greens & sweet strawberries
Brand: Pure Pet Food

80.8/100Outstanding

DryAdultSenior

Flavour

The calm end of Pure's air-dried range. Each recipe has one headline protein and a short plant list with a figure against every entry. The Salmon keeps to fish alone on a grain-free base, and all four sit in our Outstanding band.

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Our view

Likely to suit

Dogs whose digestion is easily upset; animal counts stay low and everything is named
Prebiotics in the food: chicory root and MOS on all four
Stiff or older dogs, with glucosamine and chondroitin on every recipe
A dog kept off land meat. The Salmon is fish only
Fish-reactive dogs, as the three land recipes carry no fish
Adult and senior dogs fed from one bag

Worth watching

Brown rice in the Chicken, Turkey and Game
Two birds in the Game, so no single-protein plan
Pea protein lifts the Salmon's protein figure
Potato and rice do real work, so measure portions for an easy gainer

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

80.8/100Outstanding

Protein and processingOutstanding

Nutritional balanceAverage

TransparencyExcellent

ValueOutstanding

The details

Dog fit

Listed for adults and seniors of every size. Moisture is not declared, so weigh portions and adjust by the waistline.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Salmon 84.2
Turkey 82.7
Game 81.6
Chicken 80.8

All four Outstanding. Typical dry food: Good.

The four finish close together, with the potato and rice base trimming the balance reading on the Chicken and the Game.

What's in it

Dehydrated chicken, chicken fat32% (30% and 2%)Dried before weighing, so more animal than the figure suggests on a fresh-meat kibble.
Potato, brown riceThe steady base doing the filling.
Peas, linseed4% eachLinseed is the plant omega 3.
Vegetable stock, minerals3%
Spinach, carrot1%, 0.3%
Strawberry, broccoli0.1% each
Algae0.075%The long-chain omega 3, with no fish on the label.
Chicory root, MOS, glucosamine, chondroitin0.05%, 0.05%, 0.025%, 0.025%Prebiotic pair and joint pair, each printed.

Vitamins A, D3, E and C, taurine and L-carnitine, with zinc, iron, manganese and copper as sulphates, iodine and selenium.

Named ingredients

Chicken (32%, including Dehydrated Chicken 30%, Chicken Fat 2%), Potato, Brown Rice, Peas (4%), Linseed (4%), Vegetable Stock (3%), Minerals, Spinach (1%), Carrot (0.3%), Strawberry (0.1%), Broccoli (0.1%), Algae (0.075%, source of Omega 3), Prebiotic Chicory Root (0.05%), Prebiotic MOS (0.05%), Glucosamine (0.025%), Chondroitin (0.025%).

Against the range

Meat: Chicken, 32%; Turkey 34%, Game 34%, Salmon 23%.
Fat, dry matter: 10.8%; Lowest of the land recipes.
Grain: Brown rice; Only the Salmon is grain free.

The familiar bird most dogs have already proved they can eat.

Each recipe splits its headline meat into parts, dehydrated meat and its own fat, all weighed after the water is out. Potato leads the base on all four, with brown rice on three; the Salmon swaps rice for sweet potato and pea protein. Carbohydrate lands between 43.3% and 47.4% of dry matter.

The same tail closes every label: spinach, carrot, algae for omega 3, chicory root and MOS, glucosamine and chondroitin, each with a figure. No fish appears on the Chicken, Turkey or Game. Moisture is not declared, so dry matter figures assume 12%.

Nutritional analysis

Declared analysis

Energy

354 kcal/100g

Protein

26%

Fat

9.5%

Fibre

2.8%

Ash

Dry weight

Protein

29.5%

Fat

10.8%

Fibre

3.2%

Ash

9.1%

Carbs

47.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

32%

Added water

Carbs

53%

Veg

1.5%

Other

10.5%

Pricing & size