

Pure Pet Food
Pure Pet Food Sensitive: Salmon with white fish, carrot & plenty of peas review
Flavour
The calm end of Pure's air-dried range. Each recipe has one headline protein and a short plant list with a figure against every entry. The Salmon keeps to fish alone on a grain-free base, and all four sit in our Outstanding band.
Referral link. Off the Leash may receive a reward if you sign up through it.
Our view
Likely to suit
- Dogs whose digestion is easily upset; animal counts stay low and everything is named
- Prebiotics in the food: chicory root and MOS on all four
- Stiff or older dogs, with glucosamine and chondroitin on every recipe
- A dog kept off land meat. The Salmon is fish only
- Fish-reactive dogs, as the three land recipes carry no fish
- Adult and senior dogs fed from one bag
Worth watching
- Brown rice in the Chicken, Turkey and Game
- Two birds in the Game, so no single-protein plan
- Pea protein lifts the Salmon's protein figure
- Potato and rice do real work, so measure portions for an easy gainer
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Listed for adults and seniors of every size. Moisture is not declared, so weigh portions and adjust by the waistline.
Dry
Adult, Senior
Toy, Small, Medium, Large, Giant
Salmon
The score, in context
- Salmon 84.2
- Turkey 82.7
- Game 81.6
- Chicken 80.8
All four Outstanding. Typical dry food: Good.
The four finish close together, with the potato and rice base trimming the balance reading on the Chicken and the Game.
What's in it
- Dehydrated salmon, dehydrated white fish23% (21% and 2%)No land animal anywhere on the label.
- Potato, sweet potato16.5% sweet potatoA grain-free base.
- Pea proteinPlant protein in the headline figure.
- Carrot, peas9%, 4.7%
- Hemp oil4%Carries the fats here.
- Vegetable stock, minerals, linseed3%, 3%
- Spinach, strawberry, broccoli1%, 0.1%, 0.1%
- Algae0.075%The long-chain omega 3, with no fish on the label.
- Chicory root, MOS, glucosamine, chondroitin0.05%, 0.05%, 0.025%, 0.025%Prebiotic pair and joint pair, each printed.
A fuller panel: vitamin E and beta carotene added, and taurine and L-carnitine doubled, with the same trace minerals.
Named ingredients
Against the range
- Animals
- Salmon, white fish
- Land animals on the other three.
- Grain
- None
- Brown rice on the other three.
- L-carnitine
- 250mg
- 125mg on the others.
- Energy
- 342 kcal per 100g
- Lightest in the range.
The choice for a dog kept off land meat or off grain, with the fullest added panel.
Each recipe splits its headline meat into parts, dehydrated meat and its own fat, all weighed after the water is out. Potato leads the base on all four, with brown rice on three; the Salmon swaps rice for sweet potato and pea protein. Carbohydrate lands between 43.3% and 47.4% of dry matter.
The same tail closes every label: spinach, carrot, algae for omega 3, chicory root and MOS, glucosamine and chondroitin, each with a figure. No fish appears on the Chicken, Turkey or Game. Moisture is not declared, so dry matter figures assume 12%.
Nutritional analysis
Declared analysis
28%
9%
4%
9%
Dry weight
31.8%
10.2%
4.5%
10.2%
43.3%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
23%
3%
52.6%
10.2%
4%
7.2%
Pricing & size
- Price per kilo
- £13.62 (RRP)
- Pack
- 1kg bags
- A 15kg dog eats (our estimate)
- 150 to 185 g a day, 170 in the middle
- Cost per day, 15kg dog
- £2.32
Budget end of the market for an air-dried food, and strong value for what is in the recipe.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
Related dog food guides
Ranked shortlists that include foods like this one.










