89/100Outstanding
7 varietiesBrand
Pure Pet Food
Brand review
Pure Pet Food dog food review
Everything here is air dried, across eleven products. Nine sit in our Outstanding band and two read Excellent. Protein and processing is Outstanding on every recipe, and joint support is flagged on all eleven. Nutritional balance is the pillar that varies most, reading Good or Average on seven, and that is the thing to weigh.
Average score
87
out of 100
Value
—
not yet rated
Ingredient clarity
—
not yet rated
Foods reviewed
2
Dry
Range at a glance
Small, focused range- Foods reviewed
- 2
- Food types
- Dry
- Life stages
- Puppy, Adult, Senior
- Common fit
- Joint support, Grain-free, Sensitive stomach, Single protein
Currently reviewed Pure Pet Food foods
- 189/100
- 284/100
Price & value
- Monthly cost from
- ≈ £50–80 / mo
- Typical monthly cost
- ≈ £80+ / mo
Estimated monthly bands for a 15 kg adult dog, from each food’s feeding guide.
Best for
Dogs fed air-dried foodJoint support on every recipeSensitive stomach recipesPuppies, adults and seniors
Summary figures are derived from this brand’s 2 reviewed foods. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.
In detail
Pure Pet Food: the closer look
The range
Eleven air dried products in two ranges. The main range is seven recipes for adults and puppies, built on chicken, duck, game and herring. Pure Pet Food Sensitive adds four for adults and seniors, on chicken, game, salmon and turkey, all of them flagged for sensitive stomachs.
Ingredients
Chicken, game, salmon and turkey lead, with duck and herring on one product each. Glucosamine, chondroitin, linseed, omega 3 and taurine go on both ranges, salmon oil on the main range and a prebiotic on the Sensitive recipes.
Nutrition
The main range runs 26% to 39% protein as fed with 12% to 16% fat and 361 to 389 kcal per 100g. The Sensitive recipes are leaner, at 9% to 10% fat. Protein and processing is Outstanding throughout, and nutritional balance is the pillar that moves.
Strengths
- Protein and processing Outstanding on every recipe
- Joint support flagged on all eleven
- Sensitive range reads Outstanding throughout
Limitations
- Nutritional balance reads Average on three
- Air dried only, no wet or raw
- A small range of eleven products
Where it is less of a fit
- If you want wet or raw food, check the formats here, as every product is air dried
- If nutritional balance matters most to you, check that pillar, which reads Good or Average on seven recipes
- If you want grain-free feeding, check the labels, since four of the eleven are flagged that way
Score overview
The Outstanding band read comes from three pillars at once: protein and processing on all eleven recipes, value on nine and transparency on eight. Nutritional balance is the one pulling down, Good on four recipes and Average on three. The Sensitive range reads Outstanding on all four of its products.
The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.
Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 9 September 2026.
All Pure Pet Food dog foods
2 foods, ranked by score
84/100Outstanding4 varieties
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Ranked shortlists that include Pure Pet Food foods.
Pure Pet Food — common questions
Is Pure Pet Food good dog food?
Across 2 reviewed foods, Pure Pet Food averages 87/100, which we rate Outstanding. It suits dogs fed air-dried food, joint support on every recipe, sensitive stomach recipes, puppies, adults and seniors.
Which Pure Pet Food dog food scores highest?
Pure Pet Food leads the range at 89/100. You can read its full review, score breakdown and retailer prices on its product page.
What type of dogs is Pure Pet Food best for?
Its reviewed foods are best suited to dogs fed air-dried food, joint support on every recipe, sensitive stomach recipes, puppies, adults and seniors. Use the Food Finder to match a specific food to your dog's age, size and needs.
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