87/100Outstanding
Brand
Platinum
Brand review
Platinum dog food review
Platinum splits almost evenly between dry and wet. Seventeen products, and the Menu wet range is the strongest part, with six of its seven recipes in our Outstanding band. The brand average is Excellent, and transparency reads Outstanding on every single recipe. The dry side is more mixed, with the Vetactive recipes sitting a band or two below the wet.
Average score
71
out of 100
Value
—
not yet rated
Ingredient clarity
—
not yet rated
Foods reviewed
9
Dry · Wet
Range at a glance
Broad range- Foods reviewed
- 9
- Food types
- Dry, Wet
- Life stages
- Puppy, Adult, Senior
- Common fit
- Grain-free, Single protein, Joint support, Hypoallergenic
Currently reviewed Platinum foods
- 187/100
- 286/100
- 372/100
- 472/100
- 572/100
- 668/100
- 766/100
- 857/100
- 957/100
Price & value
- Monthly cost from
- ≈ £80+ / mo
- Typical monthly cost
- ≈ £80+ / mo
Estimated monthly bands for a 15 kg adult dog, from each food’s feeding guide.
Best for
Wet and dry in one rangeGrain-free recipesJoint support kibbleAdults, puppies and seniors
Summary figures are derived from this brand’s 9 reviewed foods. Prices and retailer availability can change. Scores are independent and never affected by commission. Guidance, not veterinary advice.
In detail
Platinum: the closer look
The range
Seventeen products across nine dry and eight wet. The Menu wet range is the biggest single block at seven adult recipes, with a puppy Menu alongside it. The dry side holds an adult range of three, a puppy food, a chicken adult food and four Vetactive recipes for light, sensitive, hypoallergenic and senior feeding.
Ingredients
Chicken leads across the catalogue, with turkey, beef, fish, pork and duck behind it. Ten recipes are grain free and five are single protein. Salmon oil is on almost every label, and yucca goes on several of the dry foods.
Nutrition
The wet food runs about 14.2% to 16.5% protein as fed with 157 to 178 kcal per 100g. The dry is denser: the adult range is 23% to 24% protein and the puppy food is 27%. Nutritional balance is Outstanding on eight products, and protein and processing Excellent on eight.
Strengths
- Outstanding transparency on every recipe
- Menu wet range reads Outstanding
- Wet and dry in one catalogue
Limitations
- No raw, fresh or cold-pressed food
- Vetactive dry recipes read a band lower
- Puppy and senior choice is small
Where it is less of a fit
- If you want raw or fresh food, check the formats here, as this range is dry and wet
- If you want the dry to read like the wet, check the bands on the Vetactive recipes, which sit at Good
- If you want a wide puppy or senior choice, check the life stages, since most of the catalogue is adult
Score overview
Transparency carries the brand, Outstanding on all seventeen recipes, and value reads Outstanding on seven. The Menu wet range is where the Outstanding bands sit. The Vetactive dry recipes mostly read Good, and protein and processing drops to Average on two products, which is what keeps the average at Excellent.
The average score is the mean of each product's overall score out of 100 (using the best-scoring variety per product), not a flat average across every variety.
Figures are derived from current catalogue data for this brand's active foods, and the editorial read is ours. Scores are independent and never affected by commission. This is guidance, not veterinary advice. Last reviewed 9 September 2026.
All Platinum dog foods
9 foods, ranked by score
86/100Outstanding7 varieties
72/100Excellent3 varieties
72/100Excellent
72/100Excellent
68/100Good
66/100Good
57/100Good
57/100Good
Related dog food guides
Ranked shortlists that include Platinum foods.
Platinum — common questions
Is Platinum good dog food?
Across 9 reviewed foods, Platinum averages 71/100, which we rate Excellent. It suits wet and dry in one range, grain-free recipes, joint support kibble, adults, puppies and seniors.
Which Platinum dog food scores highest?
Platinum Menu Puppy leads the range at 87/100. You can read its full review, score breakdown and retailer prices on its product page.
What type of dogs is Platinum best for?
Its reviewed foods are best suited to wet and dry in one range, grain-free recipes, joint support kibble, adults, puppies and seniors. Use the Food Finder to match a specific food to your dog's age, size and needs.
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