Platinum

Platinum Vetactive Dry Sensitive review

Name: Platinum Vetactive Dry Sensitive
Brand: Platinum

63.6/100Good

DryAdult

A calm, short-listed kibble that lands level with the typical adult dry food in our Good band. Platinum swaps its usual chicken for turkey here, one bird and nothing else from the land. Fat is held at 11%, and broken rice does all the binding.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs with a delicate digestion: a short, legible list and only 11% fat
Dogs that have reacted to chicken. Turkey is the only bird
A leaner bowl, as turkey runs lower in fat than most poultry
Joints worth minding, with green-lipped mussel extract in the recipe
Owners who want the herb blend printed out in full

Worth watching

Salmon oil on the list, so not fish free
Broken rice, a cereal, for a home keeping grain out
Pea protein, so not all of the declared 23% protein is turkey

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

63.6/100Good

Protein and processingGood

Nutritional balanceAverage

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for adult dogs from toy to giant. Introduce it slowly and weigh what goes in the bowl until the dog's condition settles.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Turkey

The score, in context

Platinum Vetactive Dry Sensitive 63.6

All one Good. Typical dry food: Good.

A single named bird and an honest list earn the placing; the gentle protein and fat figures are what hold it there, and for a touchy gut that is the brief.

What's in it

Fresh turkey meat70%Turkey digests easily and runs leaner than most poultry.
Broken riceThe only cereal, and one of the more settled starches for an unpredictable gut.
Turkey meat, driedKeeps the fresh headline honest once the water leaves in the oven.
Brewer's yeastB vitamins.
Salmon oilMarine omega 3, and fish.
Pea proteinPlant protein that lifts the panel figure. Judge the recipe on its turkey.
Vegetable fibersThe one loose term; on most labels it means sugar beet pulp.
Yucca, rosemary, green-lipped mussel extractsGarden odour, fat stability and joints.
Sensitive-complex: carrots, dandelion, green tea, chamomile and six moreSmall, quiet inclusions, all dried and cold-pressed.

Vitamins A, D3 and E, with a fully dosed trace mineral panel from zinc at 150 mg down to selenium at 0.2 mg per kilo.

Named ingredients

Fresh turkey meat 70 %, broken rice, turkey meat*, brewer's yeast*, salmon oil (omega-3), pea protein, vegetable fibers, yucca extract, rosemary extract, green-lipped mussel extract, Sensitive-complex (carrots*, dandelion*, green tea*, chamomile*, oregano*, milk thistle seed*, rose petals*, seaweed*, broccoli*, cranberry seed*). (*dried, cold-pressed, virgin)

Against the range

One turkey kibble for sensitive adults. Fresh turkey at 70% is backed by dried turkey, broken rice is the only cereal, and no other land animal appears on the label. Declared moisture is 20%, high for a kibble, so the dry-matter figures are the fairer read.

Nutritional analysis

Declared analysis

Energy

300 kcal/100g

Protein

23%

Fat

11%

Fibre

2.4%

Ash

Moisture

20%

Dry weight

Protein

28.8%

Fat

13.8%

Fibre

Ash

10%

Carbs

44.4%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

78.7%

Carbs

15%

Veg

0.9%

Oils

1.8%

Other

3.6%

Pricing & size

Price per kilo: £7.80 (RRP)
Pack: 1.5 kg, 5 kg, 10 kg (2 x 5 kg), 15 kg (3 x 5 kg), 20 kg (4 x 5 kg), 25 kg (5 x 5 kg), 30 kg (6 x 5 kg)
A 15kg dog eats: 180 to 220 g a day, 200 in the middle
Cost per day, 15kg dog: £1.56

With 20% moisture, more of each bowl is water than in a typical kibble.

Premium end of the market for a dry food, and the analysis sits a step behind the price.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.