Platinum

Platinum Menu Puppy review

Name: Platinum Menu Puppy
Brand: Platinum

80.6/100Outstanding

WetPuppy

About as short a list as wet food gets, and it sits in our Outstanding band. Chicken meat is 84% of the tray, with no gelling agent or starch to hold the texture. At 166 kcal per 100g it also carries far more energy than most trays.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

A puppy kept to a single meat
Grain-free homes, with no cereal or binder on the list
A bowl built on meat; protein converts to 51.7% of dry matter
Small pups and light eaters, since a smaller serving does the same work
Pups whose vegetables need keeping simple

Worth watching

Salmon oil, so not for a fish-free elimination diet
Calcium at 1.67% of dry matter, above the usual large and giant breed growth level
Fat at 36.7% of dry matter, so portion by condition and not by appetite
A short added vitamin and mineral panel

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

80.6/100Outstanding

Protein and processingExcellent

Nutritional balanceOutstanding

TransparencyOutstanding

ValueOutstanding

The details

Dog fit

Listed for puppies of every size. For a large or giant breed pup, square the calcium figure with your vet first.

Food type

Wet

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Platinum Menu Puppy 80.6

All one Outstanding. Typical wet food: Excellent.

Clears the typical wet puppy food by a distance, carried by a list so short the analysis can only read like meat.

What's in it

Chicken meat84%Very nearly the whole recipe, and the only animal protein.
Salmon oilLong chain omega 3 for a growing brain and retina. Brings fish in.
Dehydrated broccoli
Dehydrated carrotBeta carotene for vision.
Dehydrated leek
Olive oilMonounsaturated fat with vitamin E alongside.

A brief panel: vitamin D3 at 480 IU, vitamin E at 60 mg, and copper, zinc and selenium.

Calcium converts to 1.67% of dry matter, above what large breed growth plans are built around. Take it to your vet for a big pup.

Named ingredients

Chicken meat (84 %), salmon oil, dehydrated vegetables (broccoli, carrots, leek), olive oil.

Against the range

A single puppy tray: chicken meat at 84%, salmon oil, dehydrated broccoli, carrot and leek, and olive oil. No grain, starch binder or gelling agent.

Nutritional analysis

Declared analysis

Energy

166.2 kcal/100g

Protein

15.5%

Fat

11%

Fibre

0.3%

Ash

1.9%

Moisture

70%

Dry weight

Protein

51.7%

Fat

36.7%

Fibre

Ash

6.3%

Carbs

4.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

84%

Added water

9.6%

Veg

2.2%

Oils

4.2%

Pricing & size

Price per kilo: £7.49 (RRP)
Pack: 375g: 12 x 375g, 24 x 375g, 36 x 375g, 48 x 375g, 60 x 375g, 72 x 375g, 185g: 12 x 185g, 24 x 185g, 36 x 185g, 48 x 185g, 60 x 185g, 72 x 185g, 90g: 12 x 90g, 24 x 90g, 36 x 90g, 48 x 90g, 60 x 90g, 72 x 90g
A 15kg dog eats (our estimate): 450 to 550 g a day, 500 in the middle
Cost per day, 15kg dog: £3.75

The density keeps the daily amount lower than most trays ask for, though it changes every few weeks as a pup grows.

Middle of the market for a wet food, and strong value for the quality in the tray.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.