Platinum

Platinum Adult Dry: Beef review

Name: Platinum Adult Dry: Beef
Brand: Platinum

69.9/100Good

DryAdult

Flavour

Platinum writes one idea three ways: 70% of a single fresh meat, then a starch, then a long cold pressed tail of fruit, herbs and mussel. The Iberico just reaches our Excellent band, with the beef close behind in Good and the lamb a step further back. The real choice is which meat your dog gets on with.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs that do better away from chicken. Each recipe is built around a red or less common meat
Owners who rotate proteins, as the three share a build and mainly swap the animal
Homes keeping cereal out of the bowl, which the beef and the Iberico both do
Older dogs, with green-lipped mussel extract in all three
Very small dogs: the same recipes come in a mini kibble

Worth watching

Fish in every bag, named only as fish, so a dog kept off one particular fish is not covered
Broken rice under the lamb, the one cereal in the range
Protein in the mid twenties as fed, since all the meat goes in fresh

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

69.9/100Good

Protein and processingGood

Nutritional balanceGood

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for adults of every size, from toy to giant. The label's feeding guide and our estimate differ a little, so start in the middle and let your dog's waistline settle it.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Iberico 70.2
Beef 69.9
Lamb 66.4

Three recipes across Excellent and Good. Typical dry food: Good.

The beef and the Iberico edge ahead of the lamb, and fresh meat losing its weight in the oven is what holds the balance scores back.

What's in it

Fresh beef meat70%Water is most of that weight, and nothing dried backs it up.
Potatoes, peas, lentilsThe starch, and no cereal anywhere.
Apple pulpSoft fibre.
FishNo species given, the one place the naming slips.
Brewer's yeastB vitamins and a spread of amino acids.
Salmon oil, olive oilMarine omega 3 from a second source.
Yucca extractFor the effect owners notice on the lawn.
Green-lipped mussel extractThe joint entry, favoured for stiff older dogs.
Carrots, tomatoes, african marigold, dandelion, broccoli
Green tea, chamomile, oregano, milk thistle seed, cranberry seed, seaweedSeasoning in small amounts, all cold pressed.

Vitamins A, D3 and E, with zinc at 150 mg, iron at 75 mg, manganese at 40 mg, copper at 19 mg, iodine at 3 mg and selenium at 0.2 mg per kilo.

Named ingredients

Fresh beef meat 70 %, potatoes*, peas*, lentils*, apple pulp*, fish*, brewer's yeast*, salmon oil (omega-3), olive oil, yucca extract, green-lipped mussel extract, carrots*, tomatoes*, african marigold*, dandelion*, broccoli*, green tea*, chamomile*, oregano*, milk thistle seed*, cranberry seed*, seaweed*, potassium chloride. (*dried, cold-pressed, virgin)

Against the range

Starch: Potatoes, peas, lentils; Potatoes alone in the Iberico, broken rice in the lamb.
Fat: 16%; Richest; the Iberico is 14%, the lamb 12.5%.
Carbohydrate, dry matter: 37.7%; Lowest; the lamb reaches 44.2%.

For a dog with a good appetite and plenty to do, the natural pick.

Each recipe opens with 70% of one fresh meat and nothing dried behind it, so the finished kibble declares 23% to 24% protein as fed. Every list carries an entry written only as fish, followed by salmon oil, then the same cold pressed tail of brewer's yeast, apple pulp, yucca, green-lipped mussel extract, herbs and seaweed.

The starch is what changes: potatoes, peas and lentils in the beef, potatoes alone in the Iberico, broken rice in the lamb. The added minerals are identical across all three and dosed openly.

Nutritional analysis

Declared analysis

Energy

362 kcal/100g

Protein

24%

Fat

16%

Fibre

3.5%

Ash

Moisture

19%

Dry weight

Protein

29.6%

Fat

19.8%

Fibre

4.3%

Ash

8.6%

Carbs

37.7%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

72.3%

Carbs

24%

Veg

2.1%

Oils

0.7%

Other

0.9%

Pricing & size

Price per kilo: £7.40 (RRP)
Pack: Regular pieces: 1.5 kg, 5 kg, 10 kg (2 x 5 kg), 15 kg (3 x 5 kg), 20 kg (4 x 5 kg), 25 kg (5 x 5 kg), 30 kg (6 x 5 kg), Mini pieces: 900 g, 2 x 900 g, 3 x 900 g
A 15kg dog eats: 180 to 220 g a day, 200 in the middle
Cost per day, 15kg dog: £1.48

Premium end of the market for a dry food, and our Value pillar still rates it Excellent.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.