Platinum

Platinum Adult Dry: Iberico review

Name: Platinum Adult Dry: Iberico
Brand: Platinum

70.2/100Excellent

DryAdult

Flavour

Platinum writes one idea three ways: 70% of a single fresh meat, then a starch, then a long cold pressed tail of fruit, herbs and mussel. The Iberico just reaches our Excellent band, with the beef close behind in Good and the lamb a step further back. The real choice is which meat your dog gets on with.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs that do better away from chicken. Each recipe is built around a red or less common meat
Owners who rotate proteins, as the three share a build and mainly swap the animal
Homes keeping cereal out of the bowl, which the beef and the Iberico both do
Older dogs, with green-lipped mussel extract in all three
Very small dogs: the same recipes come in a mini kibble

Worth watching

Fish in every bag, named only as fish, so a dog kept off one particular fish is not covered
Broken rice under the lamb, the one cereal in the range
Protein in the mid twenties as fed, since all the meat goes in fresh

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

70.2/100Excellent

Protein and processingGood

Nutritional balanceAverage

TransparencyOutstanding

ValueExcellent

The details

Dog fit

Listed for adults of every size, from toy to giant. The label's feeding guide and our estimate differ a little, so start in the middle and let your dog's waistline settle it.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Pork

The score, in context

Iberico 70.2
Beef 69.9
Lamb 66.4

Three recipes across Excellent and Good. Typical dry food: Good.

The beef and the Iberico edge ahead of the lamb, and fresh meat losing its weight in the oven is what holds the balance scores back.

What's in it

Fresh pork meat (Iberian pork only)70%Pork is still uncommon in British bowls.
PotatoesThe only starch.
FishSpecies not named.
Brewer's yeast, apple pulp
Salmon oil, flaxseed oil, olive oilOmega 3 from both fish and plant.
Yucca extract
Green-lipped mussel extractThe joint entry.
Carrots, tomatoes, african marigold, dandelion, broccoli
Green tea, chamomile, oregano, milk thistle seed, cranberry seed, seaweed

The same panel as the other two: vitamins A, D3 and E, with zinc, iron, manganese, copper, iodine and selenium all dosed openly.

Named ingredients

Fresh pork meat 70 % (Iberian pork only), potatoes*, fish*, brewer's yeast*, apple pulp*, salmon oil (omega-3), yucca extract, flaxseed oil (omega-3), olive oil, green-lipped mussel extract, carrots*, tomatoes*, african marigold*, dandelion*, broccoli*, green tea*, chamomile*, oregano*, milk thistle seed*, cranberry seed*, seaweed*, potassium chloride. (*dried, cold-pressed, virgin)

Against the range

Meat: Iberian pork, 70%; Beef and lamb at the same share.
Starch: Potatoes only; Pulses join the potato in the beef; rice in the lamb.
Fat: 14%; The middle of the three.

Useful once a dog has worked through the everyday meats.

Each recipe opens with 70% of one fresh meat and nothing dried behind it, so the finished kibble declares 23% to 24% protein as fed. Every list carries an entry written only as fish, followed by salmon oil, then the same cold pressed tail of brewer's yeast, apple pulp, yucca, green-lipped mussel extract, herbs and seaweed.

The starch is what changes: potatoes, peas and lentils in the beef, potatoes alone in the Iberico, broken rice in the lamb. The added minerals are identical across all three and dosed openly.

Nutritional analysis

Declared analysis

Energy

354.8 kcal/100g

Protein

23%

Fat

14%

Fibre

Ash

7.8%

Moisture

19%

Dry weight

Protein

28.4%

Fat

17.3%

Fibre

2.5%

Ash

9.6%

Carbs

42.2%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

78.9%

Carbs

13%

Veg

2.5%

Oils

Other

3.6%

Pricing & size

Price per kilo: £7.40 (RRP)
Pack: Regular pieces: 1.5 kg, 5 kg, 10 kg (2 x 5 kg), 15 kg (3 x 5 kg), 20 kg (4 x 5 kg), 25 kg (5 x 5 kg), 30 kg (6 x 5 kg), Mini pieces: 900 g, 2 x 900 g, 3 x 900 g
A 15kg dog eats: 190 to 230 g a day, 210 in the middle
Cost per day, 15kg dog: £1.55

Priced at the premium end for a dry food, and our Value pillar rates it Excellent.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.