Platinum

Platinum Vetactive Dry Hypoallergenic review

Name: Platinum Vetactive Dry Hypoallergenic
Brand: Platinum

68.9/100Good

DryAdult

Platinum Vetactive Hypoallergenic has the shortest list the brand writes, and that shortness is the point. Pork is the only land animal, appearing as fresh meat, meal and fat, and the extras stop at apple pulp, two omega oils and rosemary. It sits level with the typical adult dry food on our scoring.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs on an exclusion diet. Pork is the one land animal on the label
A dog that has already reacted to chicken or beef, as pork is still an unusual meat in a British bowl
Owners who want cereal left out entirely
Big eaters. A less energy dense kibble means a fuller bowl

Worth watching

Salmon oil on the list, so fish is present even though pork is the only land animal
Energy at 300 kcal per 100g against 357 for the typical adult dry food, so portions run larger than you may expect

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

68.9/100Good

Protein and processingGood

Nutritional balanceGood

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for adult dogs of every size. Calcium at 2.2% of dry matter makes it an adult recipe, and the feeding guide is worth weighing out for the first fortnight.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Pork

The score, in context

Platinum Vetactive Dry Hypoallergenic 68.9

All one Good. Typical dry food: Good.

Pork meal behind the fresh meat keeps the protein up, and a label with nothing vague on it earns the Outstanding transparency read.

What's in it

Fresh pork meat70%Iberian pork only. Fresh meat carries a lot of water that the oven removes.
Pork mealThe dried meal is what keeps the protein up after cooking: 24% declared as fed.
Peas, lentilsStarch, with some fibre and a little plant protein.
Potato starchThe pure binder of a grain free kibble.
Pork fatNamed, so still only pork.
Apple pulp
Salmon oil, flaxseed oilOmega 3 from one marine source and one plant.
Rosemary extractKeeps the fats from turning.

Vitamins A, D3 and E, with iron, iodine, copper, manganese, zinc and selenium all dosed openly on the label.

Salmon oil is on the list, so this is not fish free.

Named ingredients

Fresh pork meat* 70 %, pork meal*, peas*, potato starch, lentils*, pork fat*, apple pulp*, salmon oil (omega-3), flaxseed oil (omega-3), rosemary extract. (*dried, cold-pressed, virgin, *Iberian pork only)

Against the range

One recipe, built on Iberian pork as the only land animal: fresh pork at 70%, then pork meal and pork fat. Peas, potato starch and lentils carry the starch, with no cereal, no yeast and nothing unnamed on the list.

Nutritional analysis

Declared analysis

Energy

300 kcal/100g

Protein

24%

Fat

13%

Fibre

3.5%

Ash

6.9%

Moisture

18%

Dry weight

Protein

29.3%

Fat

15.9%

Fibre

4.3%

Ash

8.4%

Carbs

42.1%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

81.9%

Carbs

15.5%

Veg

0.8%

Oils

1.7%

Pricing & size

Price per kilo: £7.80 (RRP)
Pack: 1.5 kg, 5 kg, 10 kg (2 x 5 kg), 15 kg (3 x 5 kg), 20 kg (4 x 5 kg), 25 kg (5 x 5 kg), 30 kg (6 x 5 kg)
A 15kg dog eats: 180 to 220 g a day, 200 in the middle
Cost per day, 15kg dog: £1.56

A less energy dense kibble, so the daily scoop is larger than for the typical dry food.

Premium end of the market for a dry food, and our Value read still comes out Excellent.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.