Platinum

Platinum Puppy Dry review

Name: Platinum Puppy Dry
Brand: Platinum

70.7/100Excellent

DryPuppy

A soft, meat led puppy kibble in our Excellent band. It declares 73% fresh chicken and holds 19.0% moisture, closer to a semi-moist food than a biscuit. The list behind the chicken is short and fully named, and the starch load really is light.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Fussy pups. A kibble this soft and this meaty is easier to tempt them with
Puppies who do best on chicken
Owners who want every ingredient named, nine entries and no category terms
Toy and small pups, with a mini piece version of the same recipe
Named fats: salmon oil, flaxseed oil and olive oil

Worth watching

Dried fish with no species named, plus salmon oil, so fish is on the label twice
Broken rice, so not grain free
Calcium at 1.85% of dry matter, past where rearing plans for a large or giant pup sit

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

70.7/100Excellent

Protein and processingGood

Nutritional balanceGood

TransparencyOutstanding

ValueExcellent

The details

Dog fit

Listed for puppies of every size. For a large or giant breed, check the calcium against your vet's rearing plan before it becomes the main bowl.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Platinum Puppy Dry 70.7

All one Excellent. Typical dry food: Good.

Transparency carries the score; a modest headline protein for a growth food keeps the other pillars at Good until you convert to dry matter.

What's in it

Fresh chicken meat73%Mostly water going in, so less survives cooking than the number implies. The dry matter protein of 33.3% shows it still does the feeding.
Broken riceThe smaller pieces from milling, no different from whole grains. Gentle on a young gut.
Fish (dried)No species named, the one vague entry on the list.
Apple pulp (dried)Mild fibre.
Salmon oilMarine omega 3.
Brewer's yeast (dried)B vitamins and a little protein.
Flaxseed oil, olive oilPlant omega 3 from the flax.
Potassium chloride

Vitamins A, D3 and E and six trace elements, every one dosed and printed, zinc at 150 mg per kilo.

Calcium converts to 1.85% of dry matter, above large and giant breed rearing plans. Check with your vet for a big pup.

Named ingredients

Fresh chicken meat 73 %, broken rice, fish*, apple pulp*, salmon oil (omega-3), brewer's yeast*, flaxseed oil (omega-3), olive oil, potassium chloride. (*dried, cold-pressed, virgin)

Against the range

One recipe, with nine entries and every one named. Fresh chicken meat leads at 73%, broken rice is the only grain, and three named oils supply the fat. Moisture is declared at 19.0%, roughly twice a standard kibble.

Nutritional analysis

Declared analysis

Energy

364.4 kcal/100g

Protein

27%

Fat

16%

Fibre

Ash

7.9%

Moisture

19%

Dry weight

Protein

33.3%

Fat

19.8%

Fibre

2.5%

Ash

9.8%

Carbs

34.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

80.8%

Carbs

12%

Veg

Oils

2.8%

Other

1.4%

Pricing & size

Price per kilo: £6.60 (RRP)
Pack: Regular pieces: 1.5 kg, 5 kg, 10 kg (2 x 5 kg), 15 kg (3 x 5 kg), 20 kg (4 x 5 kg), 25 kg (5 x 5 kg), 30 kg (6 x 5 kg), Mini pieces: 900 g, 2 x 900 g, 3 x 900 g
A 15kg dog eats (our estimate): 205 to 255 g a day, 230 in the middle
Cost per day, 15kg dog: £1.52

A growing pup's portion changes week to week, so read it off the chart for their current weight.

Premium end of the dry market, and the label earns it with a meat led, fully named recipe.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.