Platinum

Platinum Vetactive Dry Light review

Name: Platinum Vetactive Dry Light
Brand: Platinum

55.7/100Good

DryAdult

The brand's 70% fresh chicken headline, built into a food that actually does what a light recipe should. Fat comes down to 10.8%, crude fibre goes up to 8%, and energy lands at 275 kcal per 100g against 357 for the typical adult dry food. It sits in our Good band.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs carrying a few extra kilos
Big eaters on a diet. Fibre at 8% bulks out the bowl and slows the meal
Owners who want the meat named: fresh chicken and dried chicken protein are the only land animals
Heavier dogs whose joints take the strain, with green-lipped mussel extract in the recipe
Slimming without a thin diet, as protein holds at 25% while the fat comes off

Worth watching

Salmon oil, so the recipe is not fish free
Broken rice, a cereal, as the main binder
Vegetable fibre, the one broad term on a carefully named label

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

55.7/100Good

Protein and processingAverage

Nutritional balanceGood

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for adult dogs of every size. A lighter food only works if the portion comes down too, so weigh what goes in the bowl.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Platinum Vetactive Dry Light 55.7

All one Good. Typical dry food: Good.

Weight recipes rarely reach the top of our scoring, and the Average protein reading here is what a deliberately lean recipe looks like, not a thin one.

What's in it

Fresh chicken meat70%Heavy with water going in, much lighter once cooked.
Broken riceDoes the main binding.
Chicken protein (dried)Holds the protein figure up as the fat comes off.
Vegetable fibreThe one vague entry, usually sugar beet pulp. It gives the gut some work and helps a hungry dog feel fed.
Peas, lentils, apple pulpA little fibre and plant protein.
Coconut oilCarries a declared 60% lauric acid.
Brewer's yeastB vitamins.
Flaxseed oil, canola oil, salmon oilOmega 3 from plant and marine sides.
Green-lipped mussel extractThe joint entry.
Rosemary extract

Vitamins A, D3 and E, and every trace mineral with a number, led by zinc at 150 mg per kilo.

Named ingredients

Fresh chicken meat 70 %, broken rice, chicken protein*, vegetable fibre*, peas*, lentils*, apple pulp*, coconut oil (with 60 % lauric acid), brewer's yeast*, flaxseed oil (omega-3), canola oil, salmon oil (omega-3), green-lipped mussel extract, rosemary extract. (*dried, cold-pressed, virgin)

Against the range

Nutritional analysis

Declared analysis

Energy

275 kcal/100g

Protein

25%

Fat

10.8%

Fibre

Ash

5.9%

Moisture

18%

Dry weight

Protein

30.5%

Fat

13.2%

Fibre

9.8%

Ash

7.2%

Carbs

39.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

77.8%

Carbs

17.2%

Veg

3.8%

Oils

0.8%

Other

0.3%

Pricing & size

Price per kilo: £7.40 (RRP)
Pack: 1.5 kg, 5 kg, 10 kg (2 x 5 kg), 15 kg (3 x 5 kg), 20 kg (4 x 5 kg), 25 kg (5 x 5 kg), 30 kg (6 x 5 kg)
A 15kg dog eats: 200 to 235 g a day, 220 in the middle
Cost per day, 15kg dog: £1.63

On a weight plan, start from the low end of the label's feeding range, since the aim is losing rather than holding.

Premium end of the dry market, and a little more than the analysis alone earns.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.