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Platinum Vetactive Dry Senior – —

Platinum

Platinum Vetactive Dry Senior review

57.3/100Good
DryAdultSenior

Platinum Vetactive Senior is written for the dog who still wants their dinner but no longer runs to fetch it. Fresh chicken at 70% and dried chicken protein hold the protein up at 25.8%, with fat moderate at 12%. Starch comes from broken rice and pulses, and green-lipped mussel extract sits in the list for ageing joints. Energy is deliberately gentle at 292 kcal per 100g. It lands in our Good band. That placing tells you how the total is built, and very little about how the food feeds.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

For a dog who is greying at the edges and slowing down without wanting to admit it, this is a sensible everyday bowl.

  • Older dogs still keen on dinner but slower on their feet, since the calories are eased back and the protein kept up
  • Senior chicken eaters, since fresh chicken and dried chicken protein are the only land animal entries on the list
  • Dogs with stiffening joints, since the joint support is already in the bag as green-lipped mussel extract and needs no separate purchase
  • Owners with an old dog and a middle aged one at home, since adult and senior share the one bag
  • Dogs whose digestion needs a steady hand, with apple pulp and vegetable fibre giving the gut something gentle to work on

Worth watching

Before the first delivery, run your eye over these label facts.

  • Part of the omega 3s comes from salmon oil, so any dog that has to avoid fish should know it is here
  • Grain is present here in the form of broken rice, worth knowing in a house that keeps cereal out
  • Vegetable fibre is the broad term on a precisely named label, and in practice that means beet pulp
  • Adults and seniors are what this bag is written for, so a puppy in the house needs their own food alongside it

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
57.3/100Good
Protein and processingAverage
Nutritional balanceGood
TransparencyOutstanding
ValueGood

The Details

Dog fit

For a dog who is greying at the edges and slowing down without wanting to admit it, this is a sensible everyday bowl. Before the first delivery, run your eye over these label facts.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

The senior recipe finishes in our Good band. The typical adult dry food keeps it company there. What stops this one climbing is straightforward: 70% of the meat goes in fresh, and most of that weight is water until the oven takes it out. The dried chicken protein behind it recovers a good deal of that, so protein still converts to 31.5% of dry matter, a solid figure for an older dog. Estimated carbohydrate is 40.6% of dry matter against 46.2% for adult dry food generally, and fibre lands at 6.0%. Average is the protein and processing reading, with Good for nutritional balance. For the dog this is aimed at, that Average marks a food built to be easy and not one built to impress a scoring system.

What's in it

Ingredients, as declared: Fresh chicken meat 70 %, broken rice, chicken protein*, peas*, brewer's yeast*, vegetable fibre*, apple pulp*, lentils*, coconut oil (with 60 % lauric acid), canola oil, flaxseed oil (omega-3), salmon oil (omega-3), green-lipped mussel extract, rosemary extract. (*dried, cold-pressed, virgin)

Named ingredients

Fresh chicken meat 70 %, broken rice, chicken protein*, peas*, brewer's yeast*, vegetable fibre*, apple pulp*, lentils*, coconut oil (with 60 % lauric acid), canola oil, flaxseed oil (omega-3), salmon oil (omega-3), green-lipped mussel extract, rosemary extract. (*dried, cold-pressed, virgin)

Nutritional additives

Vitamins: 3a672a/vitamin A 10,000 IU, 3a671/vitamin D3 1,600 IU, 3a700i/vitamin E 150 mg. Trace elements: 3b108/iron 75 mg, 3b203/iodine 3 mg, 3b413/copper 19 mg, 3b506/manganese 40 mg, 3b607/zinc 150 mg, 3b814/selenium 0.2 mg.

Ingredient notes

The meat is chicken and only chicken, twice over. Fresh chicken at 70% carries the flavour and dried chicken protein carries the substance, and the pairing is why the analysis declares 25.8% protein rather than something thinner. Protein matters more in later life, not less, so keeping it up while easing the fat back to 12% is the right way round.

Broken rice does the binding with peas, lentils and apple pulp behind it. Rice sits among the gentler cereals for an older digestion. The pulses put in a little fibre and plant protein besides. Estimated carbohydrate finishes at 33.3% as fed.

Fibre is declared at 4.9%, higher than an everyday adult recipe, with vegetable fibre named as the source. It is the one loose term on the label and it usually means sugar beet pulp, which is a genuinely useful fibre for keeping an older gut regular.

The oils are picked for older bodies. The declaration on coconut oil is 60% lauric acid, and canola oil sits with it. Flaxseed oil covers the plant side of omega 3 and salmon oil the marine. For stiff dogs there is green-lipped mussel extract, long used for exactly that. Brewer's yeast adds a natural spread of B vitamins. Rosemary extract keeps the fats from turning.

Minerals are dosed in print, with zinc at 150 mg, iron at 75 mg, manganese at 40 mg, copper at 19 mg, iodine at 3 mg and selenium at 0.2 mg per kilo of food. Calcium works out at 1.83% of dry matter and ash at 7.3%, which is a light mineral load by kibble standards and no bad thing in an older dog.

Price and value

Bag sizes are 1.5kg, 5kg, 10kg, 15kg, 20kg, 25kg and 30kg, with everything from 10kg upwards arriving as separate 5kg bags.

As a guide, a 15kg adult dog in moderate condition needs about 288 grams a day, assuming around 840 kcal a day (110 × bodyweight^0.75, the standard maintenance estimate). The label asks 165 to 190 grams for a dog of 12kg to 15kg, and an older dog that has slowed right down will usually settle nearer the label's figure than the maintenance estimate.

Nutritional analysis

Declared analysis

Energy
292 kcal/100g
Protein

25.8%

Fat

12%

Fibre

4.9%

Ash

6%

Moisture

18%

Dry weight

Protein

31.5%

Fat

14.6%

Fibre

6%

Ash

7.3%

Carbs

40.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

77.8%

Carbs

17.8%

Veg

2.1%

Oils

0.7%

Other

1.7%

Pricing & size
Pack size
1.5 kg, 5 kg, 10 kg (2 x 5 kg), 15 kg (3 x 5 kg), 20 kg (4 x 5 kg), 25 kg (5 x 5 kg), 30 kg (6 x 5 kg)
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026