Platinum

Platinum Vetactive Dry Senior review

Name: Platinum Vetactive Dry Senior
Brand: Platinum

56.3/100Good

DryAdultSenior

A sensible everyday bowl for a dog greying at the edges, and Good on our reading. Fresh chicken at 70% and dried chicken protein keep protein at 25.8% while fat eases back to 12%. Energy is deliberately gentle at 292 kcal per 100g, and green-lipped mussel extract is in the list for stiff joints.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Older dogs still keen on dinner but slower on their feet
Senior chicken eaters
Stiffening joints, with green-lipped mussel extract already in the bag
A home with an old dog and a middle-aged one, since adult and senior share the bag
A digestion that needs a steady hand. Fibre is declared at 4.9%

Worth watching

Salmon oil, for a dog that has to avoid fish
Broken rice, in a house that keeps cereal out
Vegetable fibre is the one loose term on a precisely named label

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

56.3/100Good

Protein and processingAverage

Nutritional balanceGood

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for adult and senior dogs of every size. The label asks 165 to 190 grams for a dog of 12kg to 15kg, and an older dog that has slowed down usually settles nearer that.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Platinum Vetactive Dry Senior 56.3

All one Good. Typical dry food: Good.

Average for protein and processing marks a food built to be easy on an older dog, not one built to impress a scoring system.

What's in it

Fresh chicken meat70%Carries the flavour; most of its weight is water.
Broken riceAmong the gentler cereals for an older digestion.
Dried chicken proteinCarries the substance, and why protein reaches 31.5% of dry matter.
Peas, lentilsA little fibre and plant protein.
Brewer's yeastB vitamins.
Vegetable fibre, apple pulpVegetable fibre is unnamed; it usually means sugar beet pulp.
Coconut oil, canola oil60% lauric acid
Flaxseed oil, salmon oilPlant and marine omega 3.
Green-lipped mussel extractLong used for stiff joints.
Rosemary extractKeeps the fats from turning.

Vitamins A, D3 and E with iron, iodine, copper, manganese, zinc and selenium, all dosed per kilo.

Named ingredients

Fresh chicken meat 70 %, broken rice, chicken protein*, peas*, brewer's yeast*, vegetable fibre*, apple pulp*, lentils*, coconut oil (with 60 % lauric acid), canola oil, flaxseed oil (omega-3), salmon oil (omega-3), green-lipped mussel extract, rosemary extract. (*dried, cold-pressed, virgin)

Against the range

One senior bag with chicken the only land animal, fresh and dried. Broken rice, peas and lentils do the binding, and the oils are picked for older bodies, from coconut to salmon. Calories are eased back and protein kept up, which is the right way round for an older dog.

Nutritional analysis

Declared analysis

Energy

292 kcal/100g

Protein

25.8%

Fat

12%

Fibre

4.9%

Ash

Moisture

18%

Dry weight

Protein

31.5%

Fat

14.6%

Fibre

Ash

7.3%

Carbs

40.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

77.8%

Carbs

17.8%

Veg

2.1%

Oils

0.7%

Other

1.7%

Pricing & size

Price per kilo: £6.60 (RRP)
Pack: 1.5 kg, 5 kg, 10 kg (2 x 5 kg), 15 kg (3 x 5 kg), 20 kg (4 x 5 kg), 25 kg (5 x 5 kg), 30 kg (6 x 5 kg)
A 15kg dog eats: 180 to 220 g a day, 200 in the middle
Cost per day, 15kg dog: £1.32

Premium end of the market for a dry food, and the price runs a little ahead of what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.