Platinum

Platinum Adult Dry Chicken review

Name: Platinum Adult Dry Chicken
Brand: Platinum

67.4/100Good

DryAdult

A one-bird kibble in our Good band, with fresh chicken at 70% and nothing else from an animal bar the fish oil and mussel. The catch is water: with no dried chicken behind it, the finished kibble declares 26% protein. The starch load is well under what adult dry food usually carries.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Dogs that have always done well on chicken, the only meat on the list
Older joints. Green-lipped mussel extract is written into the recipe
A home with a toy dog and a giant one, since the recipe comes as regular and mini pieces
Less starch: carbohydrate converts to an estimated 35.8% of dry matter against 46.2% for typical adult dry food

Worth watching

Salmon oil for the omega 3s, so it is not fish free
Broken rice and corn, so grain is part of the deal
Chicken is the meat that draws the most reactions; Platinum makes the same recipe around other meats

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

67.4/100Good

Protein and processingGood

Nutritional balanceGood

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for adults of every size. The label's own table asks 165 to 190 grams for a dog between 12kg and 15kg, so weigh the first few meals and let your dog's shape decide.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context

Platinum Adult Dry Chicken 67.4

All one Good. Typical dry food: Good.

It finishes level with an average adult bag on the total, held there by water in the fresh chicken more than by anything on the list.

What's in it

Fresh chicken meat70%The oven drives most of this weight off as water. The finished kibble declares 26% protein.
Broken rice, corn (GMO-free)The binding, with the corn declared GMO free.
Brewer's yeast, apple pulpB vitamins from the yeast, gentle fibre from the apple.
Salmon oil, flaxseed oil, olive oilOmega 3 from the first two.
Yucca extractUsed to soften stool odour.
Green-lipped mussel extractThe joint entry, a marine source of omega 3 with a long history in older dogs.
Carrots, tomatoes, african marigold, dandelion, broccoli, green tea, chamomile, oreganoFlourishes at the quiet end of the list.
Milk thistle seed, cranberry seed, seaweed, potassium chloride

Vitamins A, D3 and E, then iron, iodine, copper, manganese, zinc and selenium, each with a figure per kilo.

Declared moisture is 19%, high for a kibble, so read the dry matter figures for a fair comparison.

Named ingredients

Fresh chicken meat 70 %, broken rice, corn (GMO-free), brewer's yeast*, apple pulp*, salmon oil (omega-3), yucca extract, flaxseed oil (omega-3), olive oil, green-lipped mussel extract, carrots*, tomatoes*, african marigold*, dandelion*, broccoli*, green tea*, chamomile*, oregano*, milk thistle seed*, cranberry seed*, seaweed*, potassium chloride. (*dried, cold-pressed, virgin)

Against the range

One chicken kibble, made as regular pieces and a smaller mini kibble. Fresh chicken meat is declared at 70% with no other meat on the list, broken rice and corn carry the starch, and a long tail of dried, cold-pressed fruits and herbs follows.

Nutritional analysis

Declared analysis

Energy

364.4 kcal/100g

Protein

26%

Fat

16%

Fibre

Ash

7.9%

Moisture

19%

Dry weight

Protein

32.1%

Fat

19.8%

Fibre

2.5%

Ash

9.8%

Carbs

35.8%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

70.4%

Carbs

21.5%

Veg

2.5%

Oils

Other

3.6%

Pricing & size

Price per kilo: £6.00 (RRP)
Pack: Regular pieces: 1.5 kg, 5 kg, 10 kg (2 x 5 kg), 15 kg (3 x 5 kg), 20 kg (4 x 5 kg), 25 kg (5 x 5 kg), 30 kg (6 x 5 kg), Mini pieces: 900 g, 2 x 900 g, 3 x 900 g
A 15kg dog eats: 180 to 220 g a day, 200 in the middle
Cost per day, 15kg dog: £1.20

Premium end of the market for a dry food, and a little more than the analysis carries.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.