Happy Dog

Happy Dog NaturCroq: Senior review

Name: Happy Dog NaturCroq: Senior
Brand: Happy Dog

40.9/100Average

DryAdultSenior

Flavour

The brand's everyday line, built on one frame with a different animal on each bag. Nine of the ten sit in our Average band, held there by cereal high on the list and moderate meat shares. Beef & Rice finishes well clear in Good.

Where to buy: coming soon

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Our view

Likely to suit

Rotating proteins across the week on one frame
Dogs that have never had trouble with wheat or maize
Multi-dog homes, as most of the range is fed from toy breeds to giants
Busy dogs with a real appetite. Active carries 18% fat
A small breed puppy, an older dog or a large breed, each with a recipe here

Worth watching

Wheat and maize high on nearly every recipe
Poultry protein in the duck, lamb and salmon, usually above the animal on the front
Poultry fat and beef fat on all ten labels
Haemoglobin and hydrolysed liver with no species named

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

40.9/100Average

Protein and processingPoor

Nutritional balanceAverage

TransparencyGood

ValueAverage

The details

Dog fit

Adult recipes cover every size, with Puppy for small breeds and XXL for large and giant dogs. Start from the label table and let your dog's waistline do the rest.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Poultry

The score, in context

Beef 57.7
Puppy 47.6
Active 47.3
Lamb 46.8
Duck 46.3
XXL Large Kibble 44.6
Salmon 43.5
Balance 43.1
Chicken 41.7
Senior 40.9

Ten recipes across Good and Average. Typical dry food: Good.

Scores spread wider than the shared design suggests: nine sit in Average and Beef & Rice climbs clear, so the recipe you pick matters more than the line.

What's in it

Poultry protein12%
Wheat flour, wholegrain barley, wholegrain wheat
Wholegrain maize, maize flour, rice flour
Meat meal, fish meal
Poultry fat, beet pulp, beef fat
Hydrolysed liverNo species.
Apple pomace, yeasts, carrots0.9% pomace
Green oats, sunflowers, cress, parsley0.3%

Vitamins A and D3 with vitamin C at 30 mg per kilo, plus dosed trace minerals.

No ash figure on the label, so there is no dry matter conversion for this recipe.

Named ingredients

Poultry protein* (12 %), wheat flour, wholegrainbarley, wholegrain wheat, wholegrain maize, maize flour, rice flour, meat meal,fish meal, poultry fat, beet pulp* (desugared), beef fat, hydrolysed liver,applepomace* (0.9 %), yeasts*, carrots*, sodium chloride, green oats*, sunflowers*(0.07 %), cress*, parsley*, (total green herbs: 0.3 %); *) dried.

Against the range

Protein: 21%; Level with XXL; 22% to 29% elsewhere.
Fat: 8%; The lowest in the line.
Protein and processing: Poor; Average or Good elsewhere.

The leanest bag here, pared back for older dogs.

Ten recipes on one frame: a declared meat protein, a block of wheat and maize, and poultry fat and beef fat for energy. Beet pulp and apple pomace follow, then a green tail of oats, cress and parsley totalling 0.3%. Poultry protein turns up on all ten and outranks the named animal on the duck, lamb and salmon.

What changes is the animal on the front and how much of it there is, from salmon protein at 5% to poultry protein at 23% in Chicken & Rice. Haemoglobin and hydrolysed liver are used as palatants without a species, and meat meal mostly arrives without an animal attached.

Nutritional analysis

Declared analysis

Energy

327 kcal/100g

Estimated using Modified Atwater factors*

Protein

21%

Fat

Fibre

2.5%

Dry weight

Protein

22.8%

Fat

8.7%

Fibre

2.7%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

16.6%

Carbs

70.1%

Veg

0.1%

Oils

0.8%

Other

12.5%

Pricing & size