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Happy Dog NaturCroq – Beef & Rice

Happy Dog

Happy Dog NaturCroq: Beef & Rice review

57.7/100Good
DryAdult

The brand's everyday line, built on one frame with a different animal on each bag. Nine of the ten sit in our Average band, held there by cereal high on the list and moderate meat shares. Beef & Rice finishes well clear in Good.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Rotating proteins across the week on one frame
  • Dogs that have never had trouble with wheat or maize
  • Multi-dog homes, as most of the range is fed from toy breeds to giants
  • Busy dogs with a real appetite. Active carries 18% fat
  • A small breed puppy, an older dog or a large breed, each with a recipe here

Worth watching

  • Wheat and maize high on nearly every recipe
  • Poultry protein in the duck, lamb and salmon, usually above the animal on the front
  • Poultry fat and beef fat on all ten labels
  • Haemoglobin and hydrolysed liver with no species named

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
57.7/100Good
Protein and processingGood
Nutritional balanceAverage
TransparencyAverage
ValueGood

The details

Dog fit

Adult recipes cover every size, with Puppy for small breeds and XXL for large and giant dogs. Start from the label table and let your dog's waistline do the rest.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context
  1. Beef 57.7
  2. Puppy 47.6
  3. Active 47.3
  4. Lamb 46.8
  5. Duck 46.3
  6. XXL Large Kibble 44.6
  7. Salmon 43.5
  8. Balance 43.1
  9. Chicken 41.7
  10. Senior 40.9

Ten recipes across Good and Average. Typical dry food: Good.

Scores spread wider than the shared design suggests: nine sit in Average and Beef & Rice climbs clear, so the recipe you pick matters more than the line.

What's in it
  • Meat meal, of which beef 75%12%The one recipe that leads on its named animal.
  • Wholegrain wheat, wholegrain corn, wheat flour
  • Wholegrain barley, cornmeal
  • Rice flour8%
  • Beet molasses pulpSugar-free.
  • Poultry fat, beef fat
  • Liver hydrolysate, poultry protein, fish meal, haemoglobinPoultry and fish behind the beef.
  • Apple, yeast, carrots0.8% apple
  • Green oats, sunflowers, cress, parsley0.3%

Vitamins and trace minerals listed without doses.

Named ingredients

Meat meal (12%, of which beef 75%), wholegrain wheat, wholegrain corn, wheat flour, wholegrain barley, cornmeal, rice flour (8%), beet molasses escalope * (sugar-free), poultry fat, beef fat, liver hydrolysate, poultry protein *, fish meal, hemoglobin *, apple *, 0.8%), yeast *, carrots, sodium chloride, green oats *, sunflowers *, cress *, parsley *, (total green herbs: 0.3%); *) dried
Against the range
Score band
Good
The other nine sit in Average.
Lead entry
Meat meal, 75% beef
Poultry protein leads every other recipe.
Calcium, dry matter
1.25%
1.63% in the Lamb & Rice.

The clear pick of the line on our scoring, wider apart from the Lamb & Rice than the analyses suggest.

Ten recipes on one frame: a declared meat protein, a block of wheat and maize, and poultry fat and beef fat for energy. Beet pulp and apple pomace follow, then a green tail of oats, cress and parsley totalling 0.3%. Poultry protein turns up on all ten and outranks the named animal on the duck, lamb and salmon.

What changes is the animal on the front and how much of it there is, from salmon protein at 5% to poultry protein at 23% in Chicken & Rice. Haemoglobin and hydrolysed liver are used as palatants without a species, and meat meal mostly arrives without an animal attached.

Nutritional analysis

Declared analysis

Energy
337.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

22%

Fat

9%

Fibre

3%

Ash

5.5%

Dry weight

Protein

23.9%

Fat

9.8%

Fibre

3.3%

Ash

6%

Carbs

57%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

13.9%

Carbs

80.4%

Veg

0.1%

Oils

1.8%

Other

3.7%

Pricing & size
Price per kilo
£2.59 (RRP)
Pack
1kg, 15kg, 15kg x 2
A 15kg dog eats
210 g a day
Cost per day, 15kg dog
£0.54

Budget end of the market, and the best value in the line for what it holds.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026