Happy Dog NaturCroq: Active review

1. Beef 57.7
2. Puppy 47.6
3. Active 47.3
4. Lamb 46.8
5. Duck 46.3
6. XXL Large Kibble 44.6
7. Salmon 43.5
8. Balance 43.1
9. Chicken 41.7
10. Senior 40.9

Ten recipes across Good and Average. Typical dry food: Good.

Scores spread wider than the shared design suggests: nine sit in Average and Beef & Rice climbs clear, so the recipe you pick matters more than the line.

• Poultry protein13.5%
• Wheat flour, wholegrain wheat, maize flourThe cereal block that carries the recipe.
• Poultry fat, beef fatBoth named; many labels in this bracket do not manage that.
• Wholegrain barley, wholegrain maize
• Meat meal, processed animal proteinNo animal attached to either.
• Haemoglobin, hydrolysed liverPalatants without a species.
• Fish meal1.5%
• Beet pulp, sunflower oil, apple pomace, yeasts, canola oil0.9% oil, 0.7% pomace
• Carrots, green oats, sunflowers, cress, parsley, mussel meat0.3% herbsCharacter, not a working part of the food.

Fat

18%

8% to 14% across the rest.

Energy

384 kcal per 100g

The most on the shelf.

Protein, dry matter

26.1%

Only Puppy runs higher.

Built for dogs putting in real hours, not pottering about.

Ten recipes on one frame: a declared meat protein, a block of wheat and maize, and poultry fat and beef fat for energy. Beet pulp and apple pomace follow, then a green tail of oats, cress and parsley totalling 0.3%. Poultry protein turns up on all ten and outranks the named animal on the duck, lamb and salmon.

What changes is the animal on the front and how much of it there is, from salmon protein at 5% to poultry protein at 23% in Chicken & Rice. Haemoglobin and hydrolysed liver are used as palatants without a species, and meat meal mostly arrives without an animal attached.

Price per kilo

£2.59 (RRP)

Pack

15kg, 15kg x 2

A 15kg dog eats

180 g a day

Cost per day, 15kg dog

£0.47

Budget end of the dry market, though you pay a little more than the analysis earns.