Happy Dog NaturCroq: Puppy review

1. Beef 57.7
2. Puppy 47.6
3. Active 47.3
4. Lamb 46.8
5. Duck 46.3
6. XXL Large Kibble 44.6
7. Salmon 43.5
8. Balance 43.1
9. Chicken 41.7
10. Senior 40.9

Ten recipes across Good and Average. Typical dry food: Good.

Scores spread wider than the shared design suggests: nine sit in Average and Beef & Rice climbs clear, so the recipe you pick matters more than the line.

• Poultry protein
• Wheat flour, maize flour, rice flour
• CracklingsRendered residue left once the fat is pressed out, used for protein and fat.
• Wholegrain maize, meat meal
• Poultry fat, beef fat, fish meal
• Beet molasses pulp, liver hydrolysate
• Apple pomace, yeast, carrots0.8% pomace
• Green oats, sunflowers, cress, parsley0.3%

Calcium works out at 1.79% of dry matter, generous, so this is a small breed recipe and not one for a large breed puppy.

Protein

29%

21% to 24% in the adult recipes.

Fat

14%

Only Active runs higher.

Carbohydrate, dry matter

41.8%

The lowest in the line.

The growth recipe of the line, for small breeds only.

Ten recipes on one frame: a declared meat protein, a block of wheat and maize, and poultry fat and beef fat for energy. Beet pulp and apple pomace follow, then a green tail of oats, cress and parsley totalling 0.3%. Poultry protein turns up on all ten and outranks the named animal on the duck, lamb and salmon.

What changes is the animal on the front and how much of it there is, from salmon protein at 5% to poultry protein at 23% in Chicken & Rice. Haemoglobin and hydrolysed liver are used as palatants without a species, and meat meal mostly arrives without an animal attached.

Price per kilo

£2.50 (RRP)

Pack

1kg, 15kg, 15kg x 2

A 15kg dog eats

115 g a day

Cost per day, 15kg dog

£0.29

The cheapest per kilo in the line, with a premium over what the analysis shows.