Happy Dog

Happy Dog NaturCroq: Salmon & Rice review

Name: Happy Dog NaturCroq: Salmon & Rice
Brand: Happy Dog

43.5/100Average

DryAdult

Flavour

The brand's everyday line, built on one frame with a different animal on each bag. Nine of the ten sit in our Average band, held there by cereal high on the list and moderate meat shares. Beef & Rice finishes well clear in Good.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Rotating proteins across the week on one frame
Dogs that have never had trouble with wheat or maize
Multi-dog homes, as most of the range is fed from toy breeds to giants
Busy dogs with a real appetite. Active carries 18% fat
A small breed puppy, an older dog or a large breed, each with a recipe here

Worth watching

Wheat and maize high on nearly every recipe
Poultry protein in the duck, lamb and salmon, usually above the animal on the front
Poultry fat and beef fat on all ten labels
Haemoglobin and hydrolysed liver with no species named

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

43.5/100Average

Protein and processingAverage

Nutritional balanceAverage

TransparencyAverage

ValueAverage

The details

Dog fit

Adult recipes cover every size, with Puppy for small breeds and XXL for large and giant dogs. Start from the label table and let your dog's waistline do the rest.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Salmon

The score, in context

Beef 57.7
Puppy 47.6
Active 47.3
Lamb 46.8
Duck 46.3
XXL Large Kibble 44.6
Salmon 43.5
Balance 43.1
Chicken 41.7
Senior 40.9

Ten recipes across Good and Average. Typical dry food: Good.

Scores spread wider than the shared design suggests: nine sit in Average and Beef & Rice climbs clear, so the recipe you pick matters more than the line.

What's in it

Poultry proteinAhead of the salmon.
Wholegrain wheat, wholegrain corn, wheat flour, cornmeal
Wholegrain barley, rice flour8% rice
Salmon protein5%The smallest named animal share in the range.
Beet molasses pulp, poultry fat, beef fat
Liver hydrolysate, fish meal
Sunflower oil, apple pomace, yeast0.8% each
Malt germsAn unusual entry.
Rapeseed oil, salts, green herbs0.2% oil, 0.3% herbs

Vitamins and trace minerals dosed in print, iron and zinc at 80 mg per kilo.

Poultry protein leads, with salmon at 5% well behind it.

Named ingredients

Poultry protein *, wholegrain wheat, wholegrain corn, wheat flour, cornmeal, wholegrain barley, rice flour (8%), salmon protein * (5%), beet molasses escalope * (sugar-free), poultry fat, beef fat, liver hydrolysate, fish meal, sunflower oil (0.8%), apple pomace (0.8%), yeast *, malt germs, potassium chloride, rapeseed oil (0.2%), sodium chloride, green oats *, sunflowers *, cress *, parsley *, (total green herbs: 0.3%);*) dried.

Against the range

Named animal: Salmon protein, 5%; The smallest in the line.
Calcium, dry matter: 1.3%; 1.25% to 1.79% across the range.

A fish note on a poultry and cereal base.

Ten recipes on one frame: a declared meat protein, a block of wheat and maize, and poultry fat and beef fat for energy. Beet pulp and apple pomace follow, then a green tail of oats, cress and parsley totalling 0.3%. Poultry protein turns up on all ten and outranks the named animal on the duck, lamb and salmon.

What changes is the animal on the front and how much of it there is, from salmon protein at 5% to poultry protein at 23% in Chicken & Rice. Haemoglobin and hydrolysed liver are used as palatants without a species, and meat meal mostly arrives without an animal attached.

Nutritional analysis

Declared analysis

Energy

335.5 kcal/100g

Estimated using Modified Atwater factors*

Protein

22%

Fat

Fibre

Ash

Dry weight

Protein

23.9%

Fat

9.8%

Fibre

3.3%

Ash

6.5%

Carbs

56.5%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

37.4%

Carbs

56.3%

Veg

0.8%

Oils

2.3%

Other

3.2%

Pricing & size