Happy Dog NaturCroq: Chicken & Rice review

1. Beef 57.7
2. Puppy 47.6
3. Active 47.3
4. Lamb 46.8
5. Duck 46.3
6. XXL Large Kibble 44.6
7. Salmon 43.5
8. Balance 43.1
9. Chicken 41.7
10. Senior 40.9

Ten recipes across Good and Average. Typical dry food: Good.

Scores spread wider than the shared design suggests: nine sit in Average and Beef & Rice climbs clear, so the recipe you pick matters more than the line.

• Poultry protein23%The heaviest named meat entry in the range.
• Rice flour16%
• Wholegrain maize, maize flour, wholegrain barleyNo wheat anywhere on the list.
• Poultry fat
• Beet molasses pulp, liver hydrolysate
• Apple pomace, sunflower oil1.3%, 0.8%
• Beef fatBeef in a chicken recipe.
• Yeast, rapeseed oil, carrots, salts0.2% oil
• Green oats, sunflowers, cress, parsley0.3%

The only recipe in the line without wheat.

Meat

Poultry protein, 23%

5% to 13.5% named elsewhere.

Wheat

None

On every other label.

Energy

363 kcal per 100g

Behind only Active.

The one to try for a dog that does well on cereal but not on wheat.

Ten recipes on one frame: a declared meat protein, a block of wheat and maize, and poultry fat and beef fat for energy. Beet pulp and apple pomace follow, then a green tail of oats, cress and parsley totalling 0.3%. Poultry protein turns up on all ten and outranks the named animal on the duck, lamb and salmon.

What changes is the animal on the front and how much of it there is, from salmon protein at 5% to poultry protein at 23% in Chicken & Rice. Haemoglobin and hydrolysed liver are used as palatants without a species, and meat meal mostly arrives without an animal attached.

Price per kilo

£3.28 (RRP)

Pack

1kg, 11kg, 11kg x 2

A 15kg dog eats

210 g a day

Cost per day, 15kg dog

£0.69

Still budget priced, with a premium over the analysis.