Happy Dog

Happy Dog Sensible Pure: Beef Pure (Germany) review

Name: Happy Dog Sensible Pure: Beef Pure (Germany)
Brand: Happy Dog

74.4/100Excellent

WetAdult

Flavour

Ten recipes in our Excellent band and the Sea Fish in Good, on the single-animal idea taken about as far as it goes. Each tin is one named animal with its own organs and minerals, and nothing else. The country on the front tells you where the animal was sourced.

Where to buy: coming soon

Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

Elimination diets. Nine of the eleven keep to one named animal
Owners hunting an unfamiliar protein: buffalo, horse, kangaroo, ostrich or goat
Dogs that do better without cereal or vegetable bulk
Owners who want the offal named on the label
Big eaters, with most recipes in an 800g size as well as 400g
High protein in the bowl

Worth watching

The Game and Sea Fish each carry two animals
Moisture missing on five labels, so their dry matter figures are our estimate
Six of the eleven print no animal share
Calcium swings widely between recipes, so a dog that must keep it steady does better on one flavour

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

74.4/100Excellent

Protein and processingExcellent

Nutritional balanceOutstanding

TransparencyExcellent

ValueExcellent

The details

Dog fit

Listed for adults of every size. The label's guide runs from 500 to 1000 grams a day for a dog of 10kg to 25kg, so check which flavours come in the 800g size before you plan a big dog's week.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context

Goat Pure (Sardinia) 76.6
Ostrich Pure (Africa) 76.4
Buffalo Pure (Italy) 76.1
Kangaroo Pure (Australia) 75.7
Horse Pure (Montana) 75.2
Turkey Pure (Texas) 74.7
Duck Pure (France) 74.6
Beef Pure (Germany) 74.4
Lamb Pure (New Zealand) 73.6
Game Pure (Sweden) 70.7
Sea Fish Pure (Norway) 61.8

11 recipes across Excellent and Good. Typical wet food: Excellent.

The recipes differ in what each label prints far more than in the animal, and that is what separates the higher readings from the Sea Fish.

What's in it

Beef meat and beef by-products70%One animal, with every part named.
Beef heart
Beef liverFew foods carry as much nutrition as liver.
Beef
Beef lung, beef tripeOffal named one by one, where most makers fold it into a category term.
Minerals
Drinking water29.8%Declared in the recipe.

Vitamin D3 at 200 IU and vitamin E at 20 mg only; no trace elements printed.

No moisture on the label, so the dry matter figures rest on an assumed 78% and the energy figure is our estimate.

Named ingredients

Beef Meat and Beef by-products (70% - beef heart, beef liver, beef, beef lung, beef tripe), minerals ) (Recipe contains 29.8% drinking water)

Against the range

Animal share: 70%; Printed on five of the eleven; six give no figure.
Fat, dry matter: 31.8%; 23.8% on the Horse up to 36.4% on the Lamb.
Calcium, dry matter: 1.18%; 0.75% on the Buffalo up to 3.64% on the Lamb.

The classic single-animal tin, with its meat share printed.

One animal, its muscle meat and its organs, and added minerals: that is every recipe. No cereal, vegetable or thickener appears anywhere, and hearts, livers, lungs, stomachs, tripe and larynx are named on the labels that use them. Five labels print an animal share, 70% on the Beef, Game and Horse, 67% on the Lamb and 60% on the Sea Fish.

Because the animal supplies everything, protein converts to between 47.3% and 58.4% of dry matter and fat to between 23.8% and 36.4%. Five labels leave moisture off, so their dry matter figures rest on an assumed 78%. Declared calcium runs from 0.75% to 3.64% of dry matter.

Nutritional analysis

Declared analysis

Energy

103.2 kcal/100g

Estimated using Modified Atwater factors*

Protein

12%

Fat

Fibre

0.5%

Ash

Dry weight

Protein

54.5%

Fat

31.8%

Fibre

2.3%

Ash

9.1%

Carbs

2.3%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

66.9%

Added water

13%

Other

20.1%

Pricing & size