Happy Dog

Happy Dog Sensible Pure: Sea Fish Pure (Norway) review

Name: Happy Dog Sensible Pure: Sea Fish Pure (Norway)
Brand: Happy Dog

61.8/100Good

WetAdult

Flavour

Ten recipes in our Excellent band and the Sea Fish in Good, on the single-animal idea taken about as far as it goes. Each tin is one named animal with its own organs and minerals, and nothing else. The country on the front tells you where the animal was sourced.

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Our view

Likely to suit

Elimination diets. Nine of the eleven keep to one named animal
Owners hunting an unfamiliar protein: buffalo, horse, kangaroo, ostrich or goat
Dogs that do better without cereal or vegetable bulk
Owners who want the offal named on the label
Big eaters, with most recipes in an 800g size as well as 400g
High protein in the bowl

Worth watching

The Game and Sea Fish each carry two animals
Moisture missing on five labels, so their dry matter figures are our estimate
Six of the eleven print no animal share
Calcium swings widely between recipes, so a dog that must keep it steady does better on one flavour

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

61.8/100Good

Protein and processingGood

Nutritional balanceOutstanding

TransparencyOutstanding

ValueGood

The details

Dog fit

Listed for adults of every size. The label's guide runs from 500 to 1000 grams a day for a dog of 10kg to 25kg, so check which flavours come in the 800g size before you plan a big dog's week.

Food type

Wet

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Sea Fish

The score, in context

Goat Pure (Sardinia) 76.6
Ostrich Pure (Africa) 76.4
Buffalo Pure (Italy) 76.1
Kangaroo Pure (Australia) 75.7
Horse Pure (Montana) 75.2
Turkey Pure (Texas) 74.7
Duck Pure (France) 74.6
Beef Pure (Germany) 74.4
Lamb Pure (New Zealand) 73.6
Game Pure (Sweden) 70.7
Sea Fish Pure (Norway) 61.8

11 recipes across Excellent and Good. Typical wet food: Excellent.

The recipes differ in what each label prints far more than in the animal, and that is what separates the higher readings from the Sea Fish.

What's in it

Fish and fish by-products60%No split given between the two fish.
WhitefishSpecies not named.
Salmon
Minerals

Vitamins A, D3, E and B1 only, with minerals listed as an ingredient but no trace elements printed.

Whitefish and salmon share the recipe, so it cannot hold a strict single-animal plan.

Named ingredients

Fish and fish by-products (60% - whitefish,salmon) *, minerals.

Against the range

Animal: Whitefish, salmon; The only fish recipe in the range.
Ash, dry matter: 12.0%; The highest here, consistent with some bone.
Calcium, dry matter: 3.45%; Second only to the Lamb.

The one fish option, and a Good tin even a step behind the rest.

One animal, its muscle meat and its organs, and added minerals: that is every recipe. No cereal, vegetable or thickener appears anywhere, and hearts, livers, lungs, stomachs, tripe and larynx are named on the labels that use them. Five labels print an animal share, 70% on the Beef, Game and Horse, 67% on the Lamb and 60% on the Sea Fish.

Because the animal supplies everything, protein converts to between 47.3% and 58.4% of dry matter and fat to between 23.8% and 36.4%. Five labels leave moisture off, so their dry matter figures rest on an assumed 78%. Declared calcium runs from 0.75% to 3.64% of dry matter.

Nutritional analysis

Declared analysis

Energy

96.8 kcal/100g

Protein

9.6%

Fat

5.4%

Fibre

0.4%

Ash

2.4%

Moisture

80%

Dry weight

Protein

48%

Fat

27%

Fibre

Ash

12%

Carbs

11%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

65.4%

Added water

15%

Other

19.6%

Pricing & size